JetBlue Airways: Managing Growth Chathura Wathuge 103739845 75-498-02 Problem Airline industry is a highly unpredictable industry with much complexity. The main problem JetBlue is facing is how to manage its growth with the unpredictable nature of the industry and high expenses in the industry. Another issue is how to handle the complications that arise from the introduction of the new E190 planes. The CEO, David Barger must decide on the best way to slow down the capacity growth of the
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Introduction and industry analysis JetBlue Airway Corporation is an American low-cost airline and it was one of a few U.S. airlines that were profitable during the sharp downturn in airline industry affected by the September 11, 2011 attacks. With its strong capital base, the company was successful due to its impressive management team, in which, David Neelaman has rich experience with airline start-ups; COO David Barger and CFO John Ower are all experienced former senior managers from other airlines
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American Airlines Strategic Report for American Airlines Jed Cullen Kevin Yamazaki Deirdre Chew April 7, 2010 April 7, 2010 Page 1 American Airlines Table of Contents Executive Summary ............................................................................................ 3 Company History................................................................................................. 4 Financial Analysis .............................................................
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Yale School of Management 135 Prospect Street, New Haven, CT 06511 JetBlue Airways October 9, 2002 Time Frame 12 Months Recommendation SELL Recommendations: Buy: >20% Undervalued Hold: Fair Market Value Sell: >20% Overvalued “If you want to become a millionaire, start with a billion dollars and launch a new airline…” - Richard Branson, founder of Virgin Atlantic Airways Team Members: Brad Anen brad.anen@yale.edu (203) 865-6166 % Returns Over the Last 12 Months (Prices
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Brian Williams 560 MGMT Case Analysis #1 JetBlue Introduction JetBlue Airways was founded in 1998 by former Southwest Airlines employee, David Neeleman, The company looks to utilize similar cost savings techniques as Southwest and has even improved, expanded and added some. In addition, JetBlue has attempted to offer differentiation in service to improve the customer experience. Unlike most pointtopoint airlines, JetBlue decided to add a second airplane model in
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JETBLUE’S CUSTOMER VALUE SUCCESS MODEL 2 Abstract The purpose of this research paper is to study JetBlue’s successful model and how it has helped to change the airline industry by providing cutting edge technology while keeping costs down and giving their customers exactly what they want. Creating and delivering value for customers in the industry pose some challenges. These challenges include identifying the market segments, building
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money than the industry had made since its inception. The losses were particularly severe among the big six airlines in the United States (American Airlines, united, Delta, continental, US Airways, and Northwest). In 2002 these major airlines lost $7.4 billion and another $5.3 billion in 2003. Both US Airways and United were forced to see Chapter 11 bankruptcy protections. Although forecasts suggest the six major airlines will break even in 2004, a return to the boom years of 1995-2000, when the
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Topic | Page | Etihad Airways 1.1) Logo 1.2) History | 2 | 1.3) Identifying the Key Concepts of Corporate Communication a) Mission b) Vision c) Corporate objectives and goals i. Short-term goals ii. Long-term goals | 3 | d) Strategy | 4 | e) Corporate identity | 5 | f) Corporate image i. Investors ii. Customers iii. Employees iv. Government v. Media g) Corporate reputation | 6 | h) Stakeholder i) Public j) Market k) Communication
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JETBLUE AIRLINES The Basics of JetBlue Airlines JetBlue was founded in 1998 by David Needleman and many of the first executives, including Needleman were former Southwest Airlines employees. First flight was from Buffalo, NY to Fort Lauderdale, FL in February 2000. One operating base: JFK International Airport Five focus cities: Orlando International, Luis Muñoz Marín International Airport (San Juan) International, Logan International (Boston), Long Beach and Fort Lauderdale
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Marketing Research Survey – By Milton Redmond Teacher: Deirdre Murphy Module Code – 5N1400 Table of Contents: Introduction: 3 History: 4 Primary Source - Questionnaire: 5 Quantitative: 7 Qualitative: 9 Secondary Data: 10 Partners in focus 10 Strategy: 12 Routes Operated by Aer Lingus: 14 SWOT Analysis: 23 Conclusions & Recommendations: 25 Bibliography: 26 Introduction: The aims and objectives of this marketing research investigation
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