Strategy: Jet Blue Airlines Name: David T. Browne Instructor: Professor Joy Thomas Bus 599: Strategic Management – Crafting & Executing Strategy Date: October 15th, 2011 Abstract The purpose of this paper is to evaluate Jet Blue Airways (JetBlue) company’s crafting and executing of strategy in an industry that has been undergoing challenging changes. These trends are unique to the industry and affect how organizations strategize to remain competitive. To do this analysis, this paper
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Esmael Ameida 10/21/13 introductory writing ESSAY " MY Significant moment of my life " November 28, 2006 was the most significant moment of my life because i had to move from my home country Cabo Verde to USA, to live with my mother witch i had two years i didnt see and also for the best of my life. Live in usa was always a dream to me . Novenber 28,2006 i arrived in Boston Massachusetts in logan airport around 9 pm
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Performance Jetblue performance since 2000-2004 had a rapid growth in profit. (Exhibit ROI). Mission, starategy and goals . Mission – Providing a customer with low cost flights with better customer experience, with upgraded planes, safety and reliability. Focus on undeserved markets (regional flights). Strategy. One of the competitive advantage is low cost comparing to legacy competitors, comfort features, no flight cancellations (in the first place), long-haul flights, point to point
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Dario Hernandez, 2015-02-10 JODY HOFFER GITTEL JetBlue Airways: Empezando desde el principio ¿Dónde ha escuchado usted esto antes? Estamos empezando una aerolínea de bajo coste. Ofreceremos billetes con tarifas bajas e iremos a las grandes ciudades.1 - Analista financiero Si usted quiere ser un millonario invierta mil millones de dólares y lance una nueva aerolínea.2 - Richard Branson, Fundador, Virgin Atlantic Airways No pierda de vista JetBlue. Podría demostrar ser una operación exitosa.3 - Herb
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memory of John F. Kennedy, the 35th President of the United States.[7] Over 90 airlines operate out of JFK.[8] It is the base of operations for JetBlue Airways and is a major international gateway hub for American Airlines and Delta Air Lines. In the past, it has been a hub for Eastern Air Lines, Gemini Air Cargo,[9] National Airlines, Pan American World Airways and Trans World Airlines. It is one of only three airports in North America, the other two being Toronto Pearson International Airport and Los
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JetBlue Audit Paper Name Institution Introduction JetBlue boasts to be a local low-cost airline in the United States having being incorporated back in 1998 with the delivery of services commencing in 2000. The incorporation of the airline occurred in Delaware in August, and many consider it a New York hometown carrier. Jet Blue had an approximately 32 million passengers in the year 2014 and the mean flights in a day were 825. Last year, the carrier number of passengers increased to 35 million
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Course: Operation Management Delays at Logan Airport Problem set Analysis Problem #1 a. Assume normal, good weather capacity and a 70% passenger load factor. Using the attached Excel exercise, what are the pre plane delay times and operational and passenger delay costs associated with arrival rates of 50 planes per hour, for all three types of planes mentioned? At 55 planes per hour? At 59? | Delay Dollars per person per hour | 70% Load factor | Delay cost per hr | Total Delay Cost / hour
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Problems At JetBlue Anthony Campbell XBIS219 April 27, 2012 Mickey Hendon Problems At JetBlue The problems JetBlue faced Valentines Day of 2007 was purely technological. Management followed their protocols as they were supposed to up to the point where federal regulations and safety provided the best solution. Now on the other hand, the other airlines cancelled their flights in preparation for the storm, yet JetBlue remained as to stay in accordance with their “at all cost” policy,
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JetBlue Airways Managerial Accounting BUS630 April 30, 2012 Aisha Meeks (1a). What is JetBlue's strategy for success in the marketplace? Does the company rely primarily on a customer intimacy, operational excellence, or product leadership customer value proposition? Jet Blue definitely focuses on the product leadership customer value proposition. (1b). What evidence supports your conclusion? One of the reasons of JetBlue's success can be attributed to high customer satisfaction (JetBlue
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Summarizing Thoughts In the case of the JetBlue disaster in 2007, management and IT did not work together in order to prevent a loss of 30 million dollars and more importantly a reputation. Before this incident occurred, management had made poor decisions by not allowing or innovating ideas that would have made this situation less expensive and a better experience for their customers. I also feel that the IT department should have been working with the management team by offering solutions and
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