PROCESS MODELS 1.0 STRATEGIC ANALYSIS Business Process And Operation Air Asia has fostered a dependency on Internet technology for its operational and strategic management, and provides an online ticket booking services to traveler online. The following shows the home page of Air Asia.com as the company key channel of marketing and sales. Exhibit 1 – Air Asia.com Home Page To book a flight with Air Asia, customers can either choose the following channels or simply visit the Air Asia
Words: 4373 - Pages: 18
HISTORY OF THE AIR ASIA AirAsia Berhad is also known as AirAsia which is a Malaysia low cost carrier (LCC). It is an aviation company which provides main activity that is air transportation service. AirAsia is the starter and leading the low cost travelling in Asia where operate scheduled domestic and international flight and is Asia’s largest low fare. Air Asia has been established seen 1993 and it has been executed start from 18 November 1996. When it is being established, AirAisa was
Words: 8856 - Pages: 36
Transmittal Document Memo of transmittal To: Mr. Bruno Silva From: Date: 23.12.2010 Purpose: Use of management functions within the organization Attached here please find the assigned report which elaborates the use of management functions and their involvement in guaranteeing staff focus and motivation in order to accomplish organizational objectives. Virgin systematically explains the functions leading and planning and its contribution to monitor the external environment. This
Words: 3057 - Pages: 13
IMPROVING CUSTOMER SATISFACTION; CASE TIGER AIRWAYS Thesis Ngo Thi Kim Cuong Degree Programme in International Business International Marketing Management Accepted __.__._____ ______________________________ SAVONIA UNIVERSITY OF APPLIED SCIENCES Business and Administration, Varkaus Degree Programme, option Degree Programme in International Business, International Marketing Management Author Ngo Thi Kim Cuong Title of study IMPROVING CUSTOMER SATISFACTION; CASE TIGER AIRWAYS Type of project
Words: 23332 - Pages: 94
2014 Zhongnan Wang 23200715 Tv ritesh 25748327 Shijie Lin 24682837 Thomas Manakkil 18045960 Monash University 6/6/2014 2014 Zhongnan Wang 23200715 Tv ritesh 25748327 Shijie Lin 24682837 Thomas Manakkil 18045960 Monash University 6/6/2014 LINFOX LOGISTIC SOLUTION LINFOX LOGISTIC SOLUTION Table of Contents 1. Introduction 2 2. Company Overview 3 3. Situation Analysis 3 3.1 Supply Chain Structure 4 3.1.1 Physical Flow 4 3.1.2 Information flow 5 3.2 Supply chain
Words: 4399 - Pages: 18
|Esther Wong | |12037974G |Simon Leung | CONTENT 1. Executive Summary P. 4 2. Introduction P. 5 3. SWOT Analysis 3.1 Strength P. 7 3.2 Weakness P.8 3.3 Opportunity P.10 3.4 Threat P.11 4. Performance Overall 4.1 Turnover Growth P.12 4.2 Profit Before Taxation P.12
Words: 7555 - Pages: 31
INTERNATIONAL MARKETING Case Study Report How Starbucks Corp. should improve its business Syndicate Group Number 1 24/08/2007 The following group assignment report was prepared for a business unit at Macquarie University, Sydney. The information given does not need to be correct. The suggestions given and conclusions drawn remain (as the whole report in itself does, too) the intellectual property of the authors. Do not use this report for plagiarism. Do not copy this report
Words: 10251 - Pages: 42
ETIHAD AIRWAYS Assignment I Contents INTRODUCTION 2 BACKGROUND 3 ETIHAD’S CORE VALUES 4 COMMITMENT 4 VISION AND MISSION 5 HISTORY 6 LOYALTY PROGRAM 6 FINANCIAL PERFORMANCE 9 FINANCIAL POSITION 9 FINANCING ACTIVITIES 11 EXTERNAL ENVIRONMENT 11 GENERAL ENVIRONMENT 12 EXTERNAL ENVIRONMENT ANALYSIS 41 INDUSTRY ENVIRONMENT ANALYSIS 44 1. Porter's 5 forces model 44 COMPETITOR ANALYSIS 65 INTERNAL ENVIRONMENT 68 COMPETITIVE ADVANTAGE 90 VALUE CHAIN ANALYSIS 92
Words: 32010 - Pages: 129
STUDY OF THE SCENARIO OF INDIAN AVIATION INDUSTRY IN A SPAN OF FIVE YEARS AND THE RISE AND FALL OF KINGFISHER AIRLINES IN THOSE YEARS. Indian Aviation Industry It is one of the fastest Growing Aviation Market. There are approximately one billion people and 0.05% of them fly. More and more middle class families now prefer air transport than other traditional mode of transport. The Indian travel market has nearly tripled to $ 51 billion by 2011, from $16.3 billion in 2005-06.
Words: 5083 - Pages: 21
in solving problems arising from policy, legal, strategic, regulatory, market and environmental issues. Our delivery of high-quality, objective advice has provided confidence to some of the largest industrial and governmental organisations in the Asia-Pacific region. Authorship This document was written by Shane Vuletich. For further information email shane@covec.co.nz or phone (09) 916-1961. Disclaimer Although every effort has been made to ensure the accuracy of the material and the integrity
Words: 11554 - Pages: 47
