supervision of: Sameer Velankar Index Serial No. Particulars Page No. 1. Introduction 2. History 3 Management Board Steve Jobs 4. Apple Products 5. Apple’s comeback 6. Small Solutions & Alternatives 7. i Products 8. Acquisitions 9. SWOT Analysis 10. SWOT Analysis Conclusion & Recommendation 11. Strategic Management the Steve Jobs Way 12. PORTER’S Five Forces 13. Microsoft, Apple & Google 14. Fundamental Analysis 15. Financial History 16. Graph Analysis
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sales were $24 Billion range and had a 24 percent increase from the 2006 sales. Steve Jobs and Steve Wozniak started Apple Computer in a car garage in Los Altos, California on April 1, 1976. They sold 200 computers in a short period of time and decided to take on a third member in order to take the Apple to the next level. A.C Markkula Jr. a retired millionaire from Intel joined Steve Jobs and Steve Wozniak and launched a product, a simple computer that can be used straight of the box
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report goes into detail about the governments involved in a market economy, the government influences four main areas in the economy which are; enforcing antitrust laws, preserving property rights, providing a stable fiscal and monetary environment and preserving political stability. Also the report will cover why there can never be a truly ‘free market’ economy, where there is absolutely no government intervention. Market Economy In a market economy, the majority of a nation’s land, factories, and
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Apple History -Apple was founded in 1976 by Steven Jobs and Steven Wozniak. - They started off designing a personal computer called the Apple I to Silicon Valley enthusiasts. -Two years later came the first mass produced personal computer the Apple II with first colour display. The Apple II sold 100,000 units which was very successful. - The Macintosh (Mac) was introduced in 1984 with user friendly user-friendly graphical user interface which allowed users to interact with screen images. It
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SWOT Analysis of Apple as per its position in market in 1980’s Strengths: 1. Easy to use machine 2. It offers a complete desktop solution including softwares, peripherals, hardware, etc 3. Very strong R&D ( 9% sales to R&D) 4. Differentiation in design and technology ( allowed higher price) 5. Strong team of technical, visionary and businessman. Weakness: 1. They have lesser 3rd party or compatible softwares 2. Slow mac processor 3. Closed system that
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Table of Contents Introduction 2 Apple’s Business Level Strategy 2 Steve Jobs success factor 3 Comparison the ability of Tim Cook and Steve Jobs 3 The Ansoff Matrix of Apple 5 Recommendation 6 Conclusion 7 Reference 8 Introduction This project is based on Apple company as an innovative company change new CEO under Tim Cook, it find out whether new leadership can be achieve competitive marketplace day by day and provide the recommendation for the company. Apple’s Business Level
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for computers, networking solutions, communication devices, software, and music players. Apple's main focus on producing products and operations are mainly done in the United States Organization’s Background Apple was founded in 1970, by Steve Jobs and Steve Wozniak, who started working together to create personal
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1) Historically, what were Apple’s major competitive advantages? * Apple came back with their differentiation strategy. It was supported by a strong promotion campaign, with the goal of to ‘differentiate the Macintosh amid intense competition in the PC industry. Therefore Apple has always been a very innovative manufacturer and for a long time tried to produce a unique product which is easy to use. Apple’s competitive advantages are its control of software and hardware, marketing
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In 1977, Steve Jobs, Steve Wozniak and Ronald Wayne came together to form a company that would develop a personal computer in an effort to compete with well established manufacturers IBM and Dell. As a result of their efforts, Apple Computers was launched and the Macintosh computer System or Macs were introduced to the world. Although MACs did not necessarily make a splash in the market that the trio anticipated, APPLE Computers found success with a newly designed MP3 player that ultimately revolutionized
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Apple Computers Inc. is an American-based multinational company that creates consumer electronics goods and computer software. Known for predominantly manufacturing personal computers and facing rocky sales and low market share during the 1990s; In 2001 the introduction of the iPod music player established Apple as a leader in the consumer electronics industry. Their latest success came when the company expanded its range of products and launched the iPhone, iPod Touch and it newest brainchild the
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