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    Executive Summary

    throughout the years into an organization that is very much a representation of its leader, Steven Jobs. Apple made several hugely successful product introductions over the years. They have also completely fallen on their face on several occasions. They struggled mightily while Jobs was not a part of the organization. Apple reached a point where many thought they would not survive. When asked in late 1997 what Jobs should do as head of Apple, Dell Inc.'s (DELL) then-CEO Michael S. Dell said at an investor

    Words: 2933 - Pages: 12

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    Apple Inc

    Apple Inc. Apple Inc. is one of the biggest mobile device and computer companies in the world. From the terms of market revenue and capitalization they are the second largest publicly traded business on the Nasdaq. Since Apple Inc. is such giant corporation it is important that they recognize the public as a true partner when attempting to persuade public opinion. In today’s channels there is much contrast from even ten years ago in how business messaging is delivered. Most companies will

    Words: 1565 - Pages: 7

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    Apple

    devices with iPad.” Apple’s vision statement captures their approach to the market and goals. The vision statement is “We believe that we are on the face of the earth to make great products and that’s not changing. We are constantly focusing on innovating. We believe in the simple not the complex. We believe that we need to own and control the primary technologies behind the products that we make, and participate only in markets where we can make a significant contribution. We believe in saying no to

    Words: 5062 - Pages: 21

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    The Rise of Apple

    “Apple Inc.”. As said by Steve job “People who are crazy enough to think that they can change the world are the people that really do” (Apple, Inc. 1997). Arguably, apple Inc. is one of the most innovative technology companies to emerge in the last three decades. Apple has revolutionized the technological industry in some cases, created the industry. One of its co-founders, Steve Jobs, had an extraordinary vision and turned it into reality (Mickey 2013). “Steve Jobs saw the future and brought it

    Words: 1893 - Pages: 8

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    Apple Case Study Analysis

    & charismatic CEO (Steve Jobs) | Weakness * High price in compare to other competitors * Not high market share * Steve Job dependency | Opportunities * Constant grow of product branches (hardware, software, music products & services) * Good relationship with other big companies * Increasing of demand on online music service, hardware and software applications | Threads * Expensive products as compared to other rivals * Bad health of Steve Jobs * High product substitution

    Words: 519 - Pages: 3

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    Apple Through the Years

    today. Apple Computer and the Ideas In the beginning Apple was a project that came about with two men, Steve Jobs and Steve Wozniak their intentions were to make switchboards and sell them for money. Jobs and Wozniak was friend in high school, and both dabbled in computer electronics. Jobs and Wozniak dropped out of school and get jobs with computer companies in Silicon Valley. Jobs went to Atari and Wozniak to Hewlett Packard. After getting their careers started, they came together and figured

    Words: 2235 - Pages: 9

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    External and Internal Environmental Analysis

    Environmental Analysis STR 581 August 27, 2012 Barbara Fuller External and Internal Environmental Analysis Apple Inc. was first launched into the technology market as a computer company. In 1976, Steve Jobs and Steve Wozniak launched Apple Inc. with the mission of reaching a diverse community globally to market its products. Since that time, there have been changes in the external environment of the company that has an impact on the decisions the organization makes. Apple Inc. has

    Words: 1454 - Pages: 6

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    Apple Case Analysis

    profitable they have been with their new technology advances and innovation. Despite their success in the technology world against many competitors, Apple has issues in internal affairs that must be addressed. With a new CEO since the passing of Steve Jobs, the corporation’s mission statement has become weak and unclear. The technology they use in general has not been compatible for years with other product lines, which is a turn off for customers more and more as the competition raises their game. From

    Words: 2896 - Pages: 12

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    Case Analysis 1: Apple

    integrate two elements we are all familiar with in computers today: GUIs and mice. Drag-and-drop was introduced to the world at large on the Macintosh, as was the concept of folders, file icons, and a trash can on the computer screen. * Pixar: Steve Jobs bought Pixar in 1986 from Lucasfilm. He originally wanted to use the company to help develop graphics-rendering hardware and software, but as it evolved into an animation studio, a deal with Disney to produce fully-CG feature-length family films wound

    Words: 733 - Pages: 3

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    Swot Analysis

    Business Analysis Part I Muhammad Naseem Siddiqui September 05, 2011 Apple is an American multinational corporation, established on April 1, 1976 in Cupertino, California that designs and markets consumer electronics, computer software, and personal computers. The company's best known hardware products include the Macintosh computers, the iPod, the iPhone, and the iPad. Apple software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia

    Words: 1832 - Pages: 8

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