IM for Lovelock & Wirtz, Services Marketing 6/e Teaching Notes for Cases - Section 5 45 CASE 6 AUSSIE POOCH MOBILE OVERVIEW After creating a mobile service that washes dogs outside their owners’ homes, a young entrepreneur has successfully franchised the concept. Her firm now has more than 100 franchisees in many parts of Australia, as well as a few in other countries. In early 2002, she and her management team were debating how best to plan future expansion. STUDY QUESTIONS How did
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Company pioneered the convenience store concept wherein they sold bread, eggs, and milk even after store hours. In 1946, the company changed its name to 7-Eleven which reflected then the operating hours from 7AM to 11PM. In 1982, Philippine Seven Corporation (PSC), acquired the license for 7-Eleven in the Philippines. In 1998, PSC opened its stores for franchise. In 2000, PSC partnered with a Taiwanese company for expansion plans. In 2010, PSC also partnered with Chevron Philippines (Caltex) to convert
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competition in the Filipino fast-food market, McDonald’s needs accurate demographic and geographic data in order to understand the current market situation. Challenge With intense domestic and intentional competition in the Filipino fast-food market, McDonald’s needs accurate demographic and geographic data in order to understand the current market situation. Summary Company McDonald’s Philippines is a subsidiary of the Filipino-owned Golden Arches Development Corporation. The first Filipino McDonald’s
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population growth and escalating commodity prices, increasing food self-sufficiency is a major concern. Similarly, food produced from large agricultural estates results in the Philippines being a major producer of sugar, rice, corn, tropical fruits, poultry, and pork. Manufacturing and agriculture comprise more than half (65%) of the country’s economy, and the agrifood sector employs over one-third of the population. Calata corporation (one of the biggest agricultural conglomerates, 2.7 billion)
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INASAL - Philippine's fastest growing barbeque fast food chain, serving chicken, pork barbeque and other Filipino favorites, was first established on December 12, 2003 in Iloilo City. Mang Inasal comes from two word’s MANG - Local word for “Mister” and INASAL – Ilonggo word for barbecue, a popular dish in Visayas. MangInasal-is a Pinoy quick-service restaurant that originated in the City of Iloilo and was able to compete with other existing food chains nationwide. Currently, there are 464 branches
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Executive Summary Tropical Hut is one of the oldest Filipino fast food chain. It is founded in Ortigas by Mariano Que in the year 1962. It is the first local fast food chain that made “Hamburger” to be popular here in our country. Tropical Hut serves different varieties of menu on their stores. Tropical Hut restaurant not just serves Hamburgers and other fast foods but it also serves main Filipino dishes such as Palabok, Tapa, Bistek Tagalog and some other Filipino menus that Filipinos are
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economies. Nevertheless, growth forecasts are trimmed since April owing to the unexpectedly low government spending coupled with higher inflation and associated monetary tightening.Inflation accelerated to 4.9% in August as the impact of typhoons on food supplies pushed up prices. Rising inflation and strong growth in liquidity prompted the monetary authorities to raise policy interest
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The firm decided to come up with delicious yet healthy snacks that eliminated health concerning issues that are produced at present. 1.2 NATURE OF PRODUCT Potato Heads product idea came from the owner’s passion for Healthy but delicious foods. Potato Head will be offering different kinds of Healthy Snack products. Potato Products that consumer will love and patronize. Potato Head’s products include the following: * French Fries - That will have different variants of flavor such as:
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DEFINITION OF THE PROBLEM The Mc Donald’s Restaurant is open to the public especially to the young ones, but unfortunately, the main customers under Suzanne’s management are said to be “seniors.” If the senior customers continue to grow in the fast-food restaurant, there are two possible outcomes that may happen, both an advantage and a disadvantage. The advantage is – for the management perspective – there is nothing to worry in terms of the restaurant sales and gaining of profits because even they
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Strengths The first defined Vietnamese fast food chain in Vietnam Fast food culture was initially imported to Vietnam in 1994 with the birth of the first restaurant named Chicken Texas on Nguyen Trai Street, District 1, Saigon. Gradually, a queue of foreign fast food jumbos have landed onto Vietnam and dominated the market with the everyday-seen names like KFC, Lotteria, Jollibee…They have helped shape up fast food culture with western style in the country that has been globally
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