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EXECUTIVE SUMMARY Jollibee Foods Corporation (JFC) is the parent company of Jollibee, a fast-food restaurant chain based in the Philippines. Among JFC's popular brands are Jollibee, Chowking, Greenwich, Red Ribbon, Manong Pepe's and its recently acquired local fast-food Mang Inasal. Since its inception, Jollibee has become an increasingly profitable fast-food chain with 1,921 (Jollibee 702, Chowking 406, Greenwich 221, Red Ribbon 215, Delifrance 23, Mang Inasal, Manong Pepe 15) store branches
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analysis------------------------------------- 2.2 Internal analysis--------the value chain--------------------------------------- 2.3 SWOT-analysis-------------------------------------------------------------------- 3.Strategic concerns 4.Recommendations 5.Conclusion Reference list Executive Summary: The purpose of this report is to assess the current situation of Jollibee to determine whether the brand should
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JOLLIBEE FOODS CORPORATION Abstract This case study examines the rapid growth of one of the most successful companies in the Philippines, the fast food giant, Jollibee Foods Corporation. In this paper, detailed information regarding the company’s history and the measures it took to establish itself in its initial years was used in the in depth analysis of the company’s strategic plan. This also includes an analysis of their vision-mission statement as well as the analysis of their external environment
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INTRODUCTION WELCOME TO THIS CASE STUDY PROGRAMME! The Jollibee case study should be appealing to many candidates given the familiar nature of the product. Although very little is known about the brand, given the recent ‘silent’ entry into the Singapore market without much fanfare, we all know should be familiar with how the fast food industry operates. The case certainly has all the “ingredients” of a strategic management case study although at the first reading of the case, with a clear focus on
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Strategy for Jollibee into Australia Table of Contents Executive Summary 2 Introduction 4 The Jollibee Phenomenon 4 Overseas Expansion and Modes of Entries 4 Company Analysis 5 Values – Mission – Vision 5 Distinctive competence 8 Foreign Market Analysis 9 The Australian Economy 9 Legal and Political Environment 9 Entry mode selection 11 Conclusion and recommendations 14 Reference list 17 Executive Summary Jollibee Foods Corporation (JFC) is a highly
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fluctuations in the price of gold in the global markets, and running the factory of 50 workers. Gyang, inspired by the success of the jewelry business, thought of something on a larger scale. He had been reading reports on a growing American fast-food chain called McDonald’s, which was being extolled in business reviews in many other countries. He wrote the Illinois headquarters in 1974 and expressed interest in the Philippines franchise. However, McDonald’s back then was not yet ready to come to
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from Colegio De San Juan De Manila. The Business was created because of the issues of factory made products being unhealthy. The firm decided to come up with delicious yet healthy snacks that eliminated health concerning issues that are produced at present. 1.2 NATURE OF PRODUCT Potato Heads product idea came from the owner’s passion for Healthy but delicious foods. Potato Head will be offering different kinds of Healthy Snack products. Potato Products that consumer will love and patronize
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Strengths The first defined Vietnamese fast food chain in Vietnam Fast food culture was initially imported to Vietnam in 1994 with the birth of the first restaurant named Chicken Texas on Nguyen Trai Street, District 1, Saigon. Gradually, a queue of foreign fast food jumbos have landed onto Vietnam and dominated the market with the everyday-seen names like KFC, Lotteria, Jollibee…They have helped shape up fast food culture with western style in the country that has been globally
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resource and marketing aspects are all conducted on this project to identify and qualify this project for potentially making it as a new venture. EXECUTIVE SUMMARY This feasibility study tells about the proposed business plan of our company the Zion Foods Company to introduce to the market the product called the vegetable fries in a jar to determine whether this new venture is potential for gaining popularity and profit and make it available to the market. This business plan will tell whether this project
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