Jollibee Case 1. How can companies create value in the fast food industry ? The company has to understand what people that consume that product truly value, what represents value for them in terms of perception. In our case we have seen that these dimension is really dependent of the location and habits people might have in the different countries. So I f we consider this, the value perceived by consumers might change in function of the location and customers How was Jollibee able to develop
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POLYTECHNIC UNIVERSITY OF THE PHILIPPINES Maragondon Branch Maragondon Cavite A NARRATIVE REPORT ON PRACTICUM 1 STORE PRACTICUM JACINTO E. ARAYATA JR. JUNE 09, 2014 JOLLIBEE TANZA ANTERO A. SORIANO HIGHWAY, DAANG AMAYA II TANZA, CAVITE A Narrative Report Submitted to the Faculty Of the Polytechnic University of the Philippines Maragondon Branch Maragondon, Cavite In partial fulfillment of the requirements for
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The Red Bee Stings Ronald (Why Jollibee beats McDonald’s) “There is no sincerer love than the love of food.” This is what George Bernard Shaw quoted in the film Man and Superman. Yes, it is indeed an undeniable truth that we Filipinos really do love to eat. Maybe this has been the idea behind the fast food chains that pop up like mushrooms and spread like viruses in the Philippines. Restaurants, carinderias, food stalls and fast food chains: it is not hard to look for them in wherever
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IM for Lovelock & Wirtz, Services Marketing 6/e Teaching Notes for Cases - Section 5 45 CASE 6 AUSSIE POOCH MOBILE OVERVIEW After creating a mobile service that washes dogs outside their owners’ homes, a young entrepreneur has successfully franchised the concept. Her firm now has more than 100 franchisees in many parts of Australia, as well as a few in other countries. In early 2002, she and her management team were debating how best to plan future expansion. STUDY QUESTIONS How did
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A Research Study on How Jollibee Foods Corporation Turned a Simple Manila Business College Student into a Professional Individual Ramos, Abegael O. BS-HM Table of Contents Title Page ....................................................................................................................... i Table of Contents …....................................................................................................... ii Acknowledgement …........................................
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------------------------------------------------- Top 10 Richest Men in the Philippines of 2010 People say that the Philippine economy is bad but these ten persons who would say otherwise. Find out who made it to the list of the Top 10 Richest Men in the Philippines for 2010, learn from them, and be inspired with their success stories. Henry Sy Being the owner of the SM Group of Companies, who wouldn’t know Henry Sy? For four years in a row, he has been number 1 in the list of the richest
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Philippines (next to McDonald's), Jollibee. He is the recipient of the 2004 Entrepreneur of the Year, Philippines and Ernst and Young Entrepreneur of the Year, World. In 2010, Forbes listed Tan Cakationg as the sixth richest Filipino with a net worth of USD 980 million. Tony Tan Caktiong’s Jollibee has been one of the most admired, most copied, most innovative and most professionally-run company here in the Philippines. Tony Tan Caktiong’s Life and his Jollibee Company is another rags to riches
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similar to that of a “beehive,” Jollibee created a bee mascot which became popular to a point that children flocked to it when it was seen in public – an operations and marketing strategy which supported an increase in brand recognition. McDonald’s had more money, but Philippine consumers liked Jollibee burgers more. One large patty, rather than 2 small, appealed to consumers’ large appetites. McDonalds slowed foreign investment into the Philippines, leading to Jollibee able to broaden menu. By time
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UGBA 178 International Business, Bennet Zelner [pic] Monica A. Tran, 16478025 Section 1, February 3, 2005 EXECUTIVE SUMMARY Jollibee was able to attain a competitive advantage over McDonald’s by doing two things: (1) Retaining tight control over operations management, which allowed it to price below its competitor and (2) Having the flexibility to cater to the tastes of its local
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proposals are eyeing on one location or block. * To identify the different distribution/ site selection strategies applicable to the case scenario and connect it to established theories. * To scrutinize and review the franchise process of Jollibee Foods Corporation * To make recommendations on who to give or award the franchise to III. Industry Data and Analysis ( USE Porter’s 5 forces) Fast food or quick service restaurants have come a long way since 1921 when White Castle, the
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