How was Jollibee able to build its dominant position in fast food in the Philippines? What sources of competitive advantages was it able to develop against McDonald’s in its home market? Jollibee was able to build its dominant position by becoming more flexible than McDonalds. Jollibee took advantage of their competitor’s lack of flexibility by understanding local customer’s tastes and needs. Jollibee understood the locals preferred the taste of their sandwich over McDonalds and also attacked
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Summary: Jollibee ,which was a Filipino chain of restaurants, was forced to change their strategy with the entry of McDonalds in Philippines, which later transformed the company into a global company .The company faced serious challenges with their international exposure. The challenges included the conflicts with franchisees and Joint venture, in addition there is conflicts between divisions. Another issue that the company faced was the entry into Papa New Guinea, United States of America and expansion
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Shelter Partnership, Inc. Survey of Special Needs Housing Projects Funded by the Housing Authority of the County of Los Angeles (HACoLA) Prepared for the Los Angeles County Community Development Commission (CDC) June 2009 www.shelterpartnership.org HACoLA-Funded Special Needs Projects Survey Table of Contents PAGE ACKNOWLEDGEMENTS TABLE OF CONTENTS LIST OF TABLES i ii iv PART I. EXECUTIVE SUMMARY 1 1. 2. 3. 4. 5. 6. 7. 8. Background Purpose Methodology
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Entry Mode Strategy for Jollibee into Australia Table of Contents Executive Summary 2 Introduction 4 The Jollibee Phenomenon 4 Overseas Expansion and Modes of Entries 4 Company Analysis 5 Values – Mission – Vision 5 Distinctive competence 8 Foreign Market Analysis 9 The Australian Economy 9 Legal and Political Environment 9 Entry mode selection 11 Conclusion and recommendations 14 Reference list 17 Executive Summary Jollibee Foods Corporation (JFC)
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Case 3: JOLLIBEE FOODS CORPORATION Student’s Name Professor’s Name Date Question 1 Jollibee’s effective policy, backed by economic and political activities in the country, allowed the company to build its leading position in the Philippines’ fast-food industry. Its “Five Fs” viewpoint (friendliness, a fun atmosphere, flavorful food, flexibility in outfitting to customer desires, and a focus on families) recapitulates its strength over its competitors. McDonald’s
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today Jollibee has become the number one fast food chain that serves burgers, sandwiches and rice meals in its originating country, Philippines (Beamish and Bartlett, 2014). It first started its foreign expansion to Singapore, and today it has expanded to 9 countries including United States. There are countless countries withholding potential for Jollibee’s expansion, and several of them will be discussed in the following discourse. INDONESIA One of the countries in which Jollibee should
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This study is conducted to compare the customer service relation and customer satisfaction between two leading fast food chains; Jollibee and McDonald’s. Specifically, the study attempted to answer which of the customer service between McDonald’s and Jollibee is more effective, which of the two leading fast food chain does the customers want in terms of food service, which does the customers want in terms of facilities service, which of the two leading fast food chains have more problems that the
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Jollibee Foods Corp.: International Expansion Executive Summary Jollibee was a company originally established by the Tan family in 1975 as a family-owned ice cream parlor in the Philippines, but was soon forced to change its market caused by the oil crisis of 1977 - a factor which would have inherently caused the price of ice cream to double. Already established in the food industry and having overcome the initial barriers faced by those entering it, the Tan family successfully diversified the
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EXECUTIVE SUMMARY Jollibee Foods Corporation (JFC) is the parent company of Jollibee, a fast-food restaurant chain based in the Philippines. Among JFC's popular brands are Jollibee, Chowking, Greenwich, Red Ribbon, Manong Pepe's and its recently acquired local fast-food Mang Inasal. Since its inception, Jollibee has become an increasingly profitable fast-food chain with 1,921 (Jollibee 702, Chowking 406, Greenwich 221, Red Ribbon 215, Delifrance 23, Mang Inasal, Manong Pepe 15) store branches
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