1. How might one characterize the architectural painting coatings industry and Jones Blair's trade area? In 2004 the architectural coatings industry was predicted to be lightly above $16 billion in the United States. The U.S. paint industry could be branched out into (3) three categories: Architectural coatings (shelf goods): consisting of 43% of total industry dollar sales are more generic purpose paints and are commonly sold at the hand of wholesalers and retailers. Original equipment
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Jones Blair Case SWOT Analysis: Strengths • High quality products • High quality service with • Knowledgeable sales representatives that know customers personally • Mature market 1-2% sales growth long-term • Shelf goods 43% of total industry dollar sales • Specialty paint stores & lumberyards most frequently patronized • Distributes through 200 independent paint stores • Maintaining margins while increasing R&D, material, & labor costs • Market to major business/financial center (DFW)
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Jones Blair Case Analysis 1) How might the architectural paint industry be characterized? a) The US paint industry b) Architectural paint industry 2) How might the JB market area be characterized? 3) How can this market be segmented? 4) Which market to pursue? a) Non-DFW Household, a high potential for growth b) Urban professional, wants high quality paints c) Non-DFW Professional, already dominant d) Urban Household, very price- sensitive 5) What competitive position does Jones
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Jones Blair Company Case Synopsis Jones Blair Company (JBC) is a privately held corporation that produces and markets architectural paint and primarily serves the Southwestern part of United States. The company markets its paint and sundry items in more than 50 counties in Texas, Oklahoma, Louisiana, and New Mexico. Headquarter for the company is located in Dallas, Texas where it does most of it business. The Dallas-Fort Worth (DFW) metropolitan area is the major source of business as well as the
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and roof paints. The architectural coatings sales are distributed evenly between two-market area segments, Dallas fort-worth area and the non-Dallas-fort worth areas. Jones-Blair’s approximate architectural paint and sundry sales increased by 4.3% from 2000 to 2004 according to the information provided in the case. The Jones Blair trade area has the 7 biggest paint combines accounting for 60 percent of all sales. In the Dallas-Fort worth area the 11th county is the major business and financial center
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JONES BLAIR COMPANY MKTG 2030 Submitted By: Juzar Saifuddin Student#210301737 3/15/2011 Executive Summary: Jones Blair company is a privately held company that produces and markets architectural paint under the Jones Blair brand name. In addition to producing a full line of architectural coatings, the company also sells paint sundries which are not manufactured by Jones Blair. Lastly, the company also operates a very large OEM coatings division. Company sales volume in 1997
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Case Analysis of Jones Blair case (Sarvesh Pingulkar 2013BLP017) 1. Background and Problem Definition: Mr. Alex Barrett, president of Jones Blair, a coating paint company in U.S., is unable to decide on where and how he should deploy marketing efforts in the coming year. Jones Blair sells top quality architectural coating paints, accessories, and OEM materials, and this has led Jones Blair product to be highest priced product with ease of application and durability. Increased annual sales
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Jones Blair Case Study Abstract The Jones Blair Company has been put into a situation where the peak season for their primary market, paint, is coming up. During two management meetings, they discussed different courses of action to build an effective plan to get more architectural paint out on the market. They are now down to their third meeting and a decision must be made. The alternatives come from different departments and the main proposals are as follows; increase the marketing funding
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The Jones Blair Company is a small paint (coatings) producer in the southwestern United States. The company plant and headquarters are located in Dallas, Texas; and it does most of its business within this 11 county Dallas-Fort-Worth region, and also Oklahoma, New Mexico and Louisiana. Currently the company sells top quality architectural paint and accessories to various markets. The company also sells OEM materials to domestic and international customers. Jones Blair is currently looking for solutions
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Moriel Hoffman Case Analysis Due Date: 07/08/2015 (extended) Summer B 2015 Introduction: Jones Blair Company is a United States paint industry. It focuses on three major segments, which include architectural coatings, original equipment manufacturing (OEM) coatings and special purpose coatings. The U.S. paining industry is becoming a maturing industry. There focus is to decide weather the company should focus on deploying marketing efforts among the various architectural paint coatings marketing
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