Jones Blair Case SWOT Analysis: Strengths • High quality products • High quality service with • Knowledgeable sales representatives that know customers personally • Mature market 1-2% sales growth long-term • Shelf goods 43% of total industry dollar sales • Specialty paint stores & lumberyards most frequently patronized • Distributes through 200 independent paint stores • Maintaining margins while increasing R&D, material, & labor costs • Market to major business/financial center (DFW)
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Jones Blair Company Case Synopsis Jones Blair Company (JBC) is a privately held corporation that produces and markets architectural paint and primarily serves the Southwestern part of United States. The company markets its paint and sundry items in more than 50 counties in Texas, Oklahoma, Louisiana, and New Mexico. Headquarter for the company is located in Dallas, Texas where it does most of it business. The Dallas-Fort Worth (DFW) metropolitan area is the major source of business as well as the
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and roof paints. The architectural coatings sales are distributed evenly between two-market area segments, Dallas fort-worth area and the non-Dallas-fort worth areas. Jones-Blair’s approximate architectural paint and sundry sales increased by 4.3% from 2000 to 2004 according to the information provided in the case. The Jones Blair trade area has the 7 biggest paint combines accounting for 60 percent of all sales. In the Dallas-Fort worth area the 11th county is the major business and financial center
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MEMO TO: Senior Management Executives of Jones Blair Company FROM: Marketing Strategy Team DATE: October 8, 2012 SUBJECT: Jones Blair Company Marketing Effort With the peak painting season soon approaching, Jones Blair must decide how to deploy their marketing efforts. Various members of the Jones Blaire executive management team have provided their recommendations as to how the company should proceed with their marketing efforts. Each member of the executive management team has a
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Background & Problem definition Jones Blair Company is a privately held company headquartered in Dallas, that produces and markets architectural paint under the Jones Blair brand name, markets its paint and sundry items, in over 50 counties and 11 DFW metropolitan areas, as the paint industry in USA is reaching towards its maturity and due to Govt. regulations and policies, several paint manufacturing companies have closed shop or have been acquired by big giants. Jones Blair Company is desperately trying
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JONES BLAIR COMPANY MKTG 2030 Submitted By: Juzar Saifuddin Student#210301737 3/15/2011 Executive Summary: Jones Blair company is a privately held company that produces and markets architectural paint under the Jones Blair brand name. In addition to producing a full line of architectural coatings, the company also sells paint sundries which are not manufactured by Jones Blair. Lastly, the company also operates a very large OEM coatings division. Company sales volume in 1997
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The Jones Blair Company is a small paint (coatings) producer in the southwestern United States. The company plant and headquarters are located in Dallas, Texas; and it does most of its business within this 11 county Dallas-Fort-Worth region, and also Oklahoma, New Mexico and Louisiana. Currently the company sells top quality architectural paint and accessories to various markets. The company also sells OEM materials to domestic and international customers. Jones Blair is currently looking for solutions
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Jones Blair Case Questions 3 & 4 3. How might one segment Jones Blair’s market area? (hint: end user and geographic) Looking at the architectural paint and sundry market, Jones Blair had sales of $80 Million in 2004. Architectural paint and sundry market of the US totaled an estimated $12 billion. This means that Jones Blair has a total market share of less than 1%. Jones Blair markets architectural paint and sundries in the South Western United States. Dallas / Fort Worth (DFW) comprise
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Moriel Hoffman Case Analysis Due Date: 07/08/2015 (extended) Summer B 2015 Introduction: Jones Blair Company is a United States paint industry. It focuses on three major segments, which include architectural coatings, original equipment manufacturing (OEM) coatings and special purpose coatings. The U.S. paining industry is becoming a maturing industry. There focus is to decide weather the company should focus on deploying marketing efforts among the various architectural paint coatings marketing
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Problem Statement: What marketing-penetration strategies should Blair-Jones Company deploy to increase sales within their current market areas for architectural paints and coatings? Situation Assessment: The United States (U.S.) paint industry is mature industry and currently a sixteen (16) billion dollar market. The entire U.S. paint industry is classified into three primary segments. The first U.S. market segment is special-purpose coating which accounts for twenty-two (22) percent
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