company's biscuits were marketed through wholesalers. In 1985, Markins Corporation was appointed the sole distributor in the state of Johor. Gradually, over a period of six years, Markins grew and expanded to eight branches throughout peninsular Malaysia. In the first few years of Perfect Food's operations, it sold biscuits with no brand name other than the company's own. Then in 1987, Perfect Food began to market its biscuits under the brand name "Julie's". As a relatively new biscuit manufacturer
Words: 671 - Pages: 3
Saswat Nanda (B12109) Vini Khabya (B12126) 1/12/2014 Britannia NutriChoice Case Study Realigning a successful health positioning with the demands of Indian consumers' changing lifestyles Britannia NutriChoice has become a pioneer in the Indian biscuit market by offering the elusive combination of a ‘health with taste’ value proposition to an emerging set of health-conscious and discerning consumers. This case study analyzes the evolution of the NutriChoice brands over the last decade and examines
Words: 4241 - Pages: 17
COMPARATIVE STUDY OF CONSUMER AND TRADE SALES PROMOTIONAL SCHEMES OFFERED BY BISCUIT BRANDS WITH SPECIAL REFERENCE TO ANMOL BISCUITS IN BAREILLY CITY Partial Fulfillment of the Requirements for the Award of Post Graduate Diploma in Management (Recognized by AICTE, Ministry of HRD, Govt. of India) By Mohd Zuvair PG- 120-30 Batch 2012-14 Under the guidance of Prof. Kamal K. Gupta Associate Professor, Department of Marketing Research INMANTEC, Ghaziabad Integrated Academy of Management
Words: 17773 - Pages: 72
business practices and in doing their part to save the environment. Currently Mr. Vijay K. Chauhan is the key person contributing towards the companies’ success. PRODUCTS:- CHOCOLATE CONFECTIONERY OTHER PREPARED FOODS ( BY ROASTING ) BISCUITS ACTIVE YEASTS Exporting countries:- BAHRAIN CAMEROON CANADA KOREA DEM. REP. MALTA NEPAL NEW ZEALAND SAUDI ARABIA SIERRA LEONE SOUTH AFRICA U.A.E U.S.A. YAMAN HISTORY OF PARLE-G
Words: 2091 - Pages: 9
used the phrase "appetite suppressant candy". | | Marie Finger Biscuits is a product of McVitie in UK. The packaging is classic McVitie's with the red background and familiar McVitie's logo you would expect from digestive biscuits, penguins, hobnobs, Jaffa cakes and other McVitie's delights. The biscuits resemble thin wafers and have a beautiful pattern all the way around, with the words "rich tea finger" in the middle of each biscuit. | | Noisy butter is a product of Elle & Vire. It is a light
Words: 524 - Pages: 3
business practices and in doing their part to save the environment. Currently Mr. Vijay K. Chauhan is the key person contributing towards the companies’ success. PRODUCTS:- CHOCOLATE CONFECTIONERY OTHER PREPARED FOODS ( BY ROASTING ) BISCUITS ACTIVE YEASTS Exporting countries:- BAHRAIN CAMEROON CANADA KOREA DEM. REP. MALTA NEPAL NEW ZEALAND SAUDI ARABIA SIERRA LEONE SOUTH AFRICA U.A.E U.S.A. YAMAN HISTORY OF PARLE-G
Words: 2091 - Pages: 9
Fox’s needed to give some attitude to its range of Rocky biscuit bars, in a bid to achieve added presence on shelf, increase sales and buck the trend in a category suffering from slow innovation and staid brands. We were tasked to create a personality for the brand that injects excitement into the category, and shifts Rocky beyond being just a kids lunchbox staple, driving greater awareness and trial of the brand across a wider demographic. Solution Taking inspiration from iconic rock style
Words: 287 - Pages: 2
BISCUIT MAKING 1.0 INTRODUCTION Biscuit making is a conventional activity in many parts of the country. Despite the advent of modern, large capacity and automatic biscuit making plants, large section of people especially in semi-urban and rural areas still prefer fresh biscuits from local bakery as they are cheap and offer many varieties. These manufacturers are able to cater to some typical local palate as well. Thus, they are able to withstand competition from organised sector units.
Words: 1822 - Pages: 8
other Bargaining power of suppliers - High Wheat is the main ingredient required for baking biscuits. During inflation they purchase wheat at the price quoted by the farmers as wheat does not have a close substitute. Threat of Substitute Products – Medium • The substitutes of biscuits are namkeens, chips, potato wafers etc. but biscuits have become a part of people’s everyday life. • Biscuits are a low priced commodity, hence a small increase in price would be acceptable in urban areas
Words: 333 - Pages: 2
INTRODUCTION Normally Bangladesh is country where most people suffer from malnutrition. There are lots of people who suffer from this problem, to eradicate every government take many steps. But not always every step bears fruits. In most cases these steps wont work. Because of lack of monitoring and awareness efforts. The government efforts are given; The public health nutrition program under the Ministry of Health and Family Welfare of Bangladesh is operated through Institute of Public Health
Words: 5679 - Pages: 23
