than Your Competitor Does Professor Julie Hennessy What’s the challenge of Marketing Strategy? It’s not really, at its core, about advertising, though successful communications require a good marketing strategy. Likewise, Marketing Strategy isn’t just about how to price, what features to build into your product, or how to get it to the consumer, though these are important too. Marketing Strategy is about identifying a positioning, a clear plan for creating value for a specific and well-defined
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ON “A STUDY ON ENHANCEMENT OF DISTRIBUTION CHANNEL” A summer training project report submitted in partial fulfillment of the requirement of Post-Graduation Diploma in Management SUBMITTED BY: G.SRIVIDYA ROLL NO. 2T4-17 SUPERVISED BY: MRS.V.ANNAPURNA (ASST. PROFESSOR) SIVA SIVANI INSTITUTE OF MANAGEMENT SECUNDERABAD-500100 2014-2016 COLLEGE CERTIFICATE COMPANY CERTIFICATE ACKNOWLEDGEMENT I would take this opportunity to express my sincere gratitude to everyone
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mitigation efforts provides the backdrop to identify areas of future research. INTRODUCTION In supply chain management, there is much discussion on risks related to such aspects of supply chains as short product lifecycles, keen competition combined with cooperation, and globalization. The consumer electronics industry is the very embodiment of these aspects of supply chain management and related risks. While some of the supply- and demand-related risks are similar to such industries as the toy
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Indian touch to them in order to succeed in India. McDonalds, MTV, Pepsi, Star TV, Coca Cola India and many more had to Indianise themselves to flourish in India. The Indian consumers have shown another major change in their buying behaviour. They just don’t want availability of products; they also want better experience, services and ambience. This has led to the growth of shopping malls where a shopping, entertainment and... | | | | Indian Consumer MarketA change from pyramid to sparkling
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1 Table of Contents Executive Summary ............................................................................................... 3 Intro ...................................................................................................................... 4 Issues & Outlook Profile ......................................................................................... 6 Mission and Strategy ...............................
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leading mobile phone companies such as Samsung, LG Electronics and SonyEricsson are rushing to introduce strategic handsets, aiming to win a larger chunk in the market. In the fiery competition space, LG Electronics has introduced its first black-label (premium label) mobile phone which called Ў§ChocolateЎРfor the competition, and tried to use its new marketing strategy for spreading into a new market place that no one has took up before. This report first of all will start from over viewing
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back in India: market leader Maruti Suzuki saw sales jump 60% over the same month in 2008 (though only 17% up on 2007); Tata Fiat was up 55%; Hyundai up 93%; GM up 65%; and Mahindra more than doubled at 102%. The figures confirm that late 2008 was just a brief pause in the upward trajectory of car production and sales. But logistics is groaning under the strain. Both speakers and delegates lamented the low cost/low investment logistics model which exists in the automotive sector in India. OEMs
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Dhaka International University Program: MBA Course Title: Management Information System Assignment on “Mobile Commerce in Bangladesh’’ Submitted To: Submitted By: Group REFLECTIONS Member’s Name | Member’s ID | Md. Shaydul Islam | 09 | Uddipan Chakma | 12 | Md. Rukunujjaman | 26 | Date of submission: 30th November, 2012 Letter of Transmittal
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Strategic Appraisal of Apple Inc. Managing Strategy Course Tutor: Mr William Edward Hearne Introduction The intention of presenting this report is to give a full strategic appraisal and evaluation of Apple Inc. In 1976, the company was founded in a garage in Santa Clara, California. The American multinational corporation mainly involves in designing and marketing consumer electronics, computer software and as well as personal computers. Differentiation is the current strategy position of
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Table of Contents MODULE TITLE: SUSTAINABLE SUPPLY CHAIN - 1 - DESIGN AND OPERATION - 1 - 1.0) INTRODUCTION - 3 - 1.1) WHAT IS THE ISSUE? - 3 - 1.2) CURRENT STATE OF RESEARCH - 4 - 2.0) SUPPLY CHAIN MANAGEMENT (SCM) - 6 - 3.0) SUPPLY CHAIN OPTIMIZATION (SCO) - 7 - 4.0) SUPPLY CHAIN RESILIENCE (SCR) - 9 - 5.0) CAN SUPPLY CHAIN BE OPTIMIZED AND RESILIENT? - 10 - 5.1) CONCLUSION - 12 - 6.0) REFERENCES - 13 - 7.0) APPENDIX - 17 - 7.1) VULNERABILITY FACTORS - 17 - 7.2) CAPABILITY
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