North South University School of Business Principles of Management GROUP PROJECT On SYMPHONY Prepared by: Prepared for: * AKIB NAWAZ SHOVON MS.TASMIA EKRAM * ID: 1211087030 Course Code: MGT210.23 * ABDULLAH Al NAHIAN Date of Submission: 08.09.2012 * ID: 1210806030 * AFNAN ELAHI * ID: 1210719030 * TAHMINA TABASSUM * ID: 1211105030
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QUESTION: Explain the Branding and Brand Management for companies marketing success. A brand can be defined as a seller’s promise to provide consistently a unique set of characteristics, advantages, and services to the buyers/consumers. It is a name, term, sign, symbol or a combination of all these planned to differentiate the goods/services of one seller or group of sellers from those of competitors. Some examples of well known brands are Mc Donald’s’, Mercedes-Benz, Sony, Coca Cola, etc.
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the largest technological giants of the world with products ranging from LED televisions to Smart Phones. In this particular assignment, we will be focusing on the Smart Phone line of Apple. Apple is embroiled in a technological battle with Apple, Nokia, HTC, Sony and other famous Mobile Phone manufacturers for the dominance of the market. This means that the company invests millions of dollars into the research and development of new products so that they can out-think their competitors and capture
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FINANCIAL HOLDINGS STRATEGIC MANAGEMENT PROF. V K RANJITH GROUP #10 MEMBERS: NEETU MURALI SOUNDHARYA S RAO BHARGAV SEERAM RAMESH DEBARMA 121202030 121202067 121202079 121202125 Foreword: Fairfax Financial Holdings announced on Friday (September 23, 2013) its interest in acquiring Blackberry. The focus of this case is to understand the implications of this acquisition for both the parties. What strategic alternatives are considered by the Blackberry Management team, who knew the problems of
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NTT established a separate company to provide wireless communication offerings, NTT Mobile Communications Network, Inc. This new company was then spun off by NTT in 1992, ultimately resulting in one of the biggest initial public offerings for the time in 1998, and is now 67.1% owned by NTT with the balance of shares owned by public investors. By 1993 mobile subscribers surpassed the 5 million mark, and consumer growth has been dramatic with more than 20 million subscribers as of 1998. NTT Mobile
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Strategic Brand Management - Brand Analysis Introduction We have chosen to analyze the issues faced by Samsung in the consumer mobile market. Samsung was established in 1938 as a trading company. It has since grown into a large and highly respected conglomerate headquartered in Samsung Town, Seoul, with operations in over 74 countries. But in recent years the dominance of Samsung in the android mobile market has been threatened by incumbents like Xiaomi and Micromax. Moreover it is facing
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Samsung also invested considerable resources into fostering Korea’s rich heritage by supporting a wide range of cultural and artistic activities. The final decade of the 20th century saw the evolution of Samsung's new approach to management. Chairman Kun-Hee Lee's
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November 14, 2011 Project management After researching and taking a trial of Zoho Projects, it becomes apparent why the program is rated one of the top five online project management software systems. The program is packed with various applications that enable individuals and businesses to manage all their work while dramatically reducing the cost. Some of the unique features that make the Zoho prevalent over other similar programs are price, security, and mobility. Zoho is a division of ZOHO
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------------------------------------------------- MBA PREPARATION * ------------------------------------------------- * ------------------------------------------------- * ------------------------------------------------- PART-TIME MBA IN DC * ------------------------------------------------- SIDE NOTES * ------------------------------------------------- * ------------------------------------------------- * -------------------------------------------------
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emergent strategies are the unplanned response to unforeseen circumstances. They often arise from autonomous action by individual managers deep within the organization (such as Richard Drew at 3M) or from serendipitous event (such as those that led Nokia into mobile phones). They are not the product of format top-down planning mechanisms. Mintzberg maintains that emergent strategies are often successful and may be more appropriate than indented strategies. Pascale describes how this was the case for
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