Just Us! Case – Just Us! is a corporation that imports, roasts and sells primarily organic coffee from fair traded certified coffee producers. Their vision is: “to be a leading Fair Trade business that builds on quality, professionalism and innovation for the benefit of all our stake holders. Since its inception, Just Us! had experienced healthy growth in the maritime provinces of Canada, mainly supported by its corporate values: social and environmental responsibility, sustainability, ethical
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Just Us! Coffee Roasters Issue With the growth in the fair trade coffee market, what strategy should Just Us! Roaster implement to grow and maintain its competitive advantage in the market? External Analysis Customers * Organic coffee drinkers * Persons interested in supporting the fair trade and environmental awareness. Suppliers * Third world producers of coffee beans through a fair trade arrangement Competitors * Increase suppliers of the fair trade products
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Market Analysis Marketing analysis plays a very important step role in the business plan. Although a company has an idea to form a business, but without marketing plan, the business can’t go smooth. Thus, a company need to plan what kind of people want to target, which place or country that the company want to enter. So, the company has to make a business plan and follow the business plan so that it can avoid the problem or can know where the problem is existing and everything can go smoothly.
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Running head: THE BROADWAY CAFE The Broadway Cafe Ursula Wallace Strayer University Information Systems for Decision Making CIS 500 Dr. Jim Dollens The Broadway Café Introduction The Broadway Café is a family inherited coffee shop located in Atlanta, Georgia. The business specializes in coffees, teas, a full service bakery, and homemade sandwiches, soups, and salads. It was once a hotspot for many years but for the past five years the business has been declining
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Running head: THE BROADWAY CAFE The Broadway Cafe Ursula Wallace Strayer University Information Systems for Decision Making CIS 500 Dr. Jim Dollens The Broadway Café Introduction The Broadway Café is a family inherited coffee shop located in Atlanta, Georgia. The business specializes in coffees, teas, a full service bakery, and homemade sandwiches, soups, and salads. It was once a hotspot for many years but for the past five years the business has been declining. Although Mr
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February 13, 2014 EXECUTIVE SUMMARY This report provides an analysis and evaluation of the current customer relationship management of Singapore Café Ptd Ltd. The purpose of this report is to enhance the existing customer’s experience at Singapore Café and to increase our presence in the F&B Industry. Sources of data collection include search engines and websites of the companies. The report finds that it is important for Singapore Café to focus on our one-to-one marketing management and knowing
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service it provides. Company Introduction Welcome to Snaps! Where all can come and show case their talent. Based in Washington DC, “Snaps” provides a place where adults can come, be entertained and showcase what there working with! We are a poetry café and lounge located in the heart of Georgetown. We believe in allowing our patrons the freedom of expression through spoken work, dance, rap, song and even portrait. Each night is a different occasion to celebrate the artist in each of you! Located
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pattern. Consumption of coffee at a coffee chain has grown at a rapid pace and has almost outgrown the consumption in our living rooms. Global giants like Barista and Costa Coffee have opened up retail outlets in India, though the café market is mostly dominated by Café Coffee Day in India. Through this research, I would try to evaluate the industry attractiveness of a new global coffee chain trying to enter Indian market and set up outlets here. In order to do that, one needs to find out the possible
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The Broadway Cafe Stephanie Williams CIS500 Strayer University 2/6/2011 Contents Competitive Advantage 3 E-Business 4 References 5 Competitive Advantage The Broadway Café Abstract The Broadway Café, I inherited from my grandfather which he started in Stone Mountain, GA in 1952 on Main Street. It has been the local favorite for many years. The café offers many different kinds of specialized coffees, teas, a full service bakery, and homemade sandwiches, soups, and salads
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switch to our product. The café needs to use mobile technology to extend its marketing by offering mobile coupons its customers. Mobile coupons allow café customers to get instant redemption coupons on their cell phone. As customer walk past the café (or within a 25 foot radius of the café) a coupon for a dollar off a latte or a 15% off discount on an order will be sent to customer’s mobile device. (Cohension Case). Customers can simply bring their cell phones to the café to redeem the coupon electronically
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