Industry profile: Sport and Cafe Location of business: Roof Top, Parking Lot, Giant Hypermarket Jalan Plumbum, Section 7, 40100 Shah Alam, Selangor Date of business commencement: January 2014 Factor in selecting the proposed business: 1. Nowadays sport centre is beginning to gain popularity in the society. It is getting attention by many people now especially teenagers. Therefore, business that is based on sport can be profitable. 2. The cafe business involving type of
Words: 9066 - Pages: 37
IV Situation Analysis Industry Analysis An industry analysis is a component of the business plan that provides statistics about the market potential of your business, product and services. The analysis contains specific information about the current state of the industry and target market. According to the book, “Essentials of Marketing 6th ed.”, an industry analysis should also include a report of the trends, competitors, customer profile and technology within the industry. Industry Overview
Words: 1627 - Pages: 7
Case Guide-Levendary Just weeks into her new job, Mia Foster, a first time CEO with no international management experience, is faced with a major challenge at Levendary Café, a $10 billion US-based fast food chain. Strategically, many of her corporate staff have become concerned that the company's major expansion into China is moving too far from Levendary's well-defined concepts of store design and menu. Organizationally, Foster has been frustrated by the apparent unwillingness of Louis Chen, president
Words: 490 - Pages: 2
traditional furniture store I would like to compare IKEA and traditional furniture store in terms of the SWOT analysis: Strength: Ikea has established strong branding with wide range of stylish products. It focus on offering low-priced and affordable furniture. The furniture is easy to assemble and ship. It offers one-stop shopping and featured the amenities as playrooms for children and Swedish cafes, bank and enough parking spaces. It creates a friendly atmosphere and services to shop and design the
Words: 647 - Pages: 3
Starbucks Corporation Company Profile 12/15/2011 Company Overview: Starbucks Corporation is a premier roaster and retailer of specialty coffee. The company operates in the US, Asia Pacific, the Europe Middle East Africa (EMEA) region, and Latin America. Starbucks is headquartered in Seattle, Washington and employs 137,000 people. The company recorded revenues of $10,707.4 million during the financial year ended September 2010* (FY2010), an increase of 9.5% over FY2009. The operating profit
Words: 4089 - Pages: 17
Old F&B brands are being revitalised by a younger generation of leaders to remain fresh and exciting By Huang Lijie Feb 7, 2010 Collective food memories hold a sacred place in food-loving Singapore. Whether one gushes about an early memory of tucking into a warm flaky curry puff from Polar Puffs & Cakes or reminisces about devouring a handsome slab of sizzling steak from the beloved steakhouse Jack's Place, chances are one will find kindred foodies with similar experiences. Which is
Words: 3914 - Pages: 16
of subculture constant, social scientific theory can be put into question. This essay examines subcultures from the 1950's to the present in order to revisit assumptions about theory. The Punk subculture is examined specifically through semiotic analysis within a broader Sociological framework in order to find out what a more subjective approach to theory over this time period can reveal. In the past, subcultural theory described subcultures as fairly uniform and static. Theorists referred to the
Words: 2666 - Pages: 11
GENDER EXPLOITATION IN SOCIAL NETWORKS A Research Proposal presented to The Faculty of College of Arts and Sciences Cebu Technological University – Main Campus In Partial Fulfillment Of the Requirements for DC 4117 (Manuscript Planning and Preparation) For the Degree Bachelor of Science in Development Communication Jievah Cris Codeniera Cantiveros Mark Anthony Dumaguit Gumera Genevive Jakosalem Monteceno 2013 Chapter I THE PROBLEM AND ITS SCOPE INTRODUCTION Rationale of
Words: 4999 - Pages: 20
1. INTRODUCTION This report is to analyze the global issues related to a Malaysian based company, Power Root Berhad. PESTEL analysis, marketing mix (4 P’s) and other conceptual frameworks are utilized to analyze and explain Power Root’s expansion strategy or international business activities. 2. COMPANY DESCRIPTION Power Root was incorporated in 2006 and is based in Malaysia and is a company listed on the Main Market of Bursa Malaysia Securities Berhad. Power Root is a market leader in premium
Words: 6851 - Pages: 28
Location Analysis 1. Explain the general area where your business will be located, describing the surrounding population of potential customers (provide numbers). The core area our business will be located in downtown Toronto, this area mainly consists of young, single, urban and well educated individuals. According to Environics Analytics this area has a population of 497,448 and an average income of $102,524. (Environics Analytics, n/a). Majority of these individuals’ lifestyle are oriented around
Words: 685 - Pages: 3
