MKT FOR SVC Submitted to: Dr. Navin Veerapa Submitted by: Ibrahim Gurgaij Date: 11, Sep 2014 Table of Contents ABSTRACT:- 4 I- INTRODUCTION OF THE COMPANY:- 4 Financial performance 5 II-MISSION STATEMENTS:- 5 III-SWOT ANALYSIS:- 6 INTERNAL ANALYSIS:- 7 Strengths 7 Experience:- 8 Brand name:- 8 Weakness 8 Dependency:- 8 Power of Substitutes 9 EXTERNAL ANASLYSIS 9 Opportunities 9 Brand Power:- 10 Customers 10 Threats 11 Rise in competition:- 11 Supplier situation
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(Additional copies at Rs. 400.00 for FHRAI members and Rs.600.00 for Non-Members.) US$50.00 for foreign dispatches 2 Contents Table of Contents 1. 2. 3. Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7 Background Scenario and Numbers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11 Analysis of Questionnaire Responses 3.1 General . . . . . . . . . . . . . . . . . . . .
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(Additional copies at Rs. 400.00 for FHRAI members and Rs.600.00 for Non-Members.) US$50.00 for foreign dispatches 2 Contents Table of Contents 1. 2. 3. Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7 Background Scenario and Numbers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11 Analysis of Questionnaire Responses 3.1 General . . . . . . . . . . . . . . . . . . . .
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[pic] content The first Starbucks opened in 1971 “Back then, the company was a single store in Seattle’s historic Pike Place Market. From just a narrow storefront, Starbucks offered some of the world’s finest fresh-roasted whole bean coffees. The name, inspired by Moby Dick, evoked the romance of the high seas and the seafaring tradition of the early coffee traders. In 1981, Howard Schultz (Starbucks chairman, president and chief executive officer) had first walked into a Starbucks store
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business is that we are a new coffee shop trying to make a name for ourselves within the Amersham area and over a period of time and in the future we hope to become the number one and bestselling coffee shop in the UK. At the moment we only have one other café in High Wycombe and we are now looking to expand into other areas. Business and marketing objectives * To make £1000 within the first month and a half * To have a customer base of 100 within the first three weeks * To have expanded the
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My Secret Place Guides1Questions1orSubmit my paper for analysis What is your attitude towards loneliness? Do you think it is a curse, when you are isolated from the rest of the world, left face-to-face with yourself? Or do you, on the contrary, seek it, appreciating each moment of silence you can snatch from the surrounding world? These small breaks can help you replenish your energy and reorganize your thoughts, so that you can start each day as a new one—not as an extension of a previous one
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International decided to expand its market scale internationally and to figure out the initial criteria required for Indian Market. This is also to analyse appropriate circumstances at that time for Starbucks to be able to earn its foothold there provides us with valuable business guidance. Besides, this study by pointing out key factors which lead to Starbucks’ success in launching its brand in India demonstrates how Starbucks applied sustained competitive advantage and dealt with obstacles during the
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culture and getting together with family, grabbing an instrument (I played the “Güiro”, a Latin instrument, in which I grabbed a metal object which resembled a comb and brushed it against an object with notches in it creating a ratchet like sound.), and just playing into the night. When I was younger, I was also a member of the choir where I attended church and catholic school, being an alto until puberty kicked in. So whether I was conscious of it or not, music has always found its way into my life.
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............................................................... 4 3.1 Past and present performance............................................................................................................................... 4 4. External Analysis............................................................................................................................................................ 5 4.1 PESTEL factors ....................................................................
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http://prezi.com/2jzdhoz6yhqo/starbucks-industry-analysis/http://www.coursework4you.co.uk/essays-and-dissertations/porter-5-forces.php http://www.scribd.com/doc/27614539/Starbucks-a-Strategic-Report-by-James-Heavey Starbuck employees are called partners http://en.oboulo.com/starbucks-corporation-58582.html http://www.authorstream.com/Presentation/bandineepradhan-1770180-starbuck-pre-bandinee/ http://www.scaa.org/ Starbucks Strategic Report (Industry Analysis) Porters Five Forces Porter’s five forces
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