Table of Contents I. Executive Summary 2 II. Environmental Analysis 2 A. The Marketing Environment 3 B. Target Markets 4 C. Current Marketing Objectives and Performance 5 III. SWOT Analysis 6 A. Strengths 6 B. Weaknesses 7 C. Opportunities 8 D. Threats 8 E. Matching Strengths to Opportunities/Converting Weaknesses and Threats 9 IV. Marketing Objectives 9 V. Marketing Strategies 10 A. Target Market(s) 10 B. Marketing Mix 11 VI. Marketing Implementation
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With the 2004 winter holiday season in full swing, the management team at Carnival Cruise Lines had much to celebrate. More than 3 million passengers would sail with Carnival this year, an all-time high (Exhibit 1 presents passenger numbers for Carnival and the industry). Before year’s end, Carnival was set to launch the 110,000-ton, 2,974-passenger Carnival Valor, the 20th ship in the fleet (Exhibit 2). When the Carnival Liberty joined the fleet in early 2005, Carnival’s cruise capacity would lead
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inspired from different regions’ specialties that the price will be competitive with other restaurant in the area. Serving the freshness and delicious Filipino food. The service will be relaxed and very friendly to attract Customer. Most Important to us is our Financial Success and we believed this will achieved by offering a high-quality service and excellent delicious culture Filipino Food with interesting twist and produced net profit by the end of the year. 1.1 OBJECTIVE * To give more
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place to dream of as you tryto escape the daily stresses of life and just a comfortable place to meet your friends or to read a book, all inone. The shop owner is MrKhan. The shop is operate in a 1500 square foot shop within a walking distancefrom the Stratford college. The coffee shop start up fund £ 25000. Their employees 7, all are part time worker. Caffè Finix coffee shop provide coffee, tea and breakfast. SWOT Analysis: SWOT is the first stage of planning and helps decision makers to focus
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........ 1 Internal analysis ................................................................................................................................... 1 External analysis .................................................................................................................................. 2 Competitor analysis ............................................................................................................................. 3 Consumer analysis ....................
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Task 01 KFC SRI LANKA [pic] KFC has a long tradition of great food, a warm culture and some of the best hospitality among catering teams the world over. IT’S A FACT – Each year KFC serves over 1.7 million people in Sri Lanka 1.1 COMPANY PROFILE a) Company- KFC Sri Lanka b) History - KFC, Sri Lanka was launched in 1995 and since then opened 18 outlets island wide. Cargills has successfully infused an International brand with Sri Lankan tastes by developing a host of new
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which is Restaurants, Café and Bar under Food and Beverage (F&B) Service Activities (56). The reason for choosing this industry was the fact that eating is the favourite past time in Singapore; Singaporeans are just obsessed with food (Ling, 2010). Restaurants are popping up all over the city state; hence we wanted to understand what made some succeed while others fail. Furthermore, two of us aspire to setup restaurants in the future, which allowed us to do an in-depth analysis of the industry, the
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Business Project – HMV Chan Ho Yeung 13431908 Context 1. Introduction 2 2. Comparative Analysis of the company’s competitive position in its various markets 3 2.1 PEST 4 2.2 Porter 5 forces 5 2.3 Value Chain 7 3. Considerations for the company’s position in relation to cross-cultural issues 10 3.1 Hofstede Cultural dimensions 10 3.2 Iceberg model of culture 14 4. The company’s position in relation to corporate social responsibility 16 4.1 Carroll’s CSR Pyramid 16
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Table of Contents I. Executive Summary 2 II. Environmental Analysis 2 A. The Marketing Environment 3 B. Target Markets 4 C. Current Marketing Objectives and Performance 5 III. SWOT Analysis 6 A. Strengths 6 B. Weaknesses 7 C. Opportunities 8 D. Threats 8 E. Matching Strengths to Opportunities/Converting Weaknesses and Threats 9 IV. Marketing Objectives 9 V. Marketing Strategies 10 A. Target Market(s) 10 B. Marketing Mix 11 VI. Marketing Implementation
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program/project or organizational level. Effectiveness relates to achieving the mission, while performance is a broader concept that considers financial results and other variables related to the overall organization. Once the scope and level of analysis are determined, several questions should be answered about the evaluation process: 1. WHAT is to be evaluated—or assessed for effectiveness? 2. HOW should it be assessed? 129 130 • INTRODUCTION TO NONPROFIT MANAGEMENT 3. WHO is responsible for
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