Introduction The Procter & Gamble Company was founded in 1837 by James Procter and William Gamble. The company started out manufacturing soap and built on innovation by 1890 the company was selling more six different kinds of soap (PG, 2006). As we know the rest is history the company was later incorporated in 1905 and sells their consumer products in more than 180 countries and has operations in approximately 70 countries. The Procter and Gamble Company has more than 100,000 employees domestic
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Research Quarterly Published by the Society for Human Resource Management Business Ethics: The Role of Culture and Values for an Ethical Workplace FOURTH QUARTER–2009 Whether in domestic or global companies, ultimately, the commitment to business ethics and the foundation is built through organizational culture, with ethical values reflected in the workplace. Business Ethics: The Role of Culture and Values for an Ethical Workplace Abstract An ethical workplace is established through
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With more than 13 million members, Netflix, Inc. (Nasdaq: NFLX) is the world’s largest subscription service streaming movies and TV episodes over the Internet and sending DVDs by mail. For $8.99 a month, Netflix members can instantly watch unlimited TV episodes and movies streamed to their TVs and computers and can receive unlimited DVDs delivered quickly to their homes. In February 2010 the American Customer Satisfaction Index (ASCI) named Netflix the number one ecommerce company for customer satisfaction
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Management Science and Engineering ISSN 1913-0341 Vol.3 No.4 2009 Canadian Research & Development Center of Sciences and Cultures 12/20/2009 Http://www.cscanada.org Http://www.cscanada.net E-mail: cscanada.mse@gmail.com; caooc@hotmail.com Issues, Challenges, and Trends, that Facing Hospitality Industry WANG Jin-zhao1 WANG Jing2 Abstract: This article presents findings of issues, challenges and trends that hospitality industry might fact in the year ahead respectively. Top issues that
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Welcome to the Samsung Global Strategy Group I. Samsung Overview II. Introduction to the Global Strategy Group (GSG) III. GSG & You IV. Korea & Seoul I. Samsung Overview I. Samsung Overview (Revenue & Global Presence) Fast growth and vast global footprint Samsung Group Revenue ※ Billion US Dollars Global Operations 318 369,000 employees worldwide 510 offices and facilities in 79 countries 141 87 226 Electronics 80 Samsung 22 1997 2005 2012 4 I. Samsung
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Toyota (Chapter 1) Overview. This case concerns the systems used by Toyota to become the third largest automobile manufacturer in the world. The case illustrates how this organization strives to serve customers and achieve a profit. The case intentionally emphasizes features of Toyota's manufacturing system, rather than its marketing strategies per se, to show how the whole organization is focused on serving customer wants and needs, not just the marketing department. Suggestions for Discussion
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Q1. What are General Mills’ motives for this deal? Please estimate the present value of cost savings. There are several motives for General Mills to acquire Pillsbury as discussed below; - Synergistic effect General Mills management might believe that the business of these two companies is supporting each other or basically so-called synergy. The synergistic effect will benefit both General Mills and Diageo. By acquiring Pillsbury, the company will become more powerful in the competitive
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Celebrity Advertising: Literature Review and Propositions Peter Yannopoulos* In this paper we review several studies in the area of celebrity advertising. Topics include, why companies use celebrity advertising, achieving the right fit between the brand and the celebrity, the use of athletes as spokespeople, financial considerations of celebrity advertising, and potential risks of celebrity advertising. Next, we develop several propositions and discuss the conclusions and managerial implications
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HBR CASE STUDY The Customers’ Revenge Atida Motors’ decades-old complaint policy may be no match for unhappy customers who threaten to take their case to YouTube. by Dan Ariely Daniel Vasconcellos J IM MCINTIRE, vice president of customer service at Atida Motor Company, was just about to shut down for the day when he received an e-mail from his brother. “Go to Hell, Angel!” the subject line shouted. The message linked to a YouTube video. In “A Letter for Bill Watkins, CEO, Angel
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Every company wants to get close to its customers, but wishing doesn't make it so. New research identifies four stages of customer focus and maps the organizational changes necessary to navigate from one stage to the next. The Quest for ustomer Focus by Rahjay Gulati and James B. Oldroyd For Continental Airlines, the joumey began when the company was emerging from bankruptcy and needed to know more about the profitability of its individual customers. One ofthe first things it uncovered
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