entrance in the Indian market was not quite easy as it had to suffer huge loss due to unacceptance of its products by the Indian masses. Kellogg’s used a lot of innovative strategies to remain in the Indian market. There are a lot of challenges which Kellogs has to face in India like fluctuating oil prices, repositioning its brand correctly, conducting good market analysis and
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CORPORATE STRATEGY OF KELLOGS Outline • • • • • • • • • • Introduction History Industry Analysis Product Portfolio Marketing Mix Strategies adopted in Indian market Failure of Kellogg’s and its results Porter’s Five Force Model SWOT Analysis PESTEL Kellogg’s •Kellogg Company is a multinational food manufacturing company headquartered in Battle Creek, Michigan, United States. •Kellogg started with only 44 employees in 1906. •Founder, W.K. Kellogg, had a strong commitment to nutrition, health
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APPENDIX: Kellogg Consulting Club Practice Cases While most cases require multiple analytical techniques, the category indicates where the candidate will likely spend most of the time. SECTION I: Sample Case Interviews 1. 2. New Drug Launch Prozac SECTION II: Profitability/Operations 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. Shamrock Chemical Chilled Beverages Distilled Spirits Commodity Manufacturer Snack Food Conglomerate ROIC Increase Agricultural Equipment Manufacturing Paint Manufacturer
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Kellogg’s Main points: 1) 100% recycled packaging 2) No racial discrimination 3) Foregoing profits rather than putting its customers at risk 4) Phasing out some food ads to children 5) Searching for salt substitutes Kellogg’s is one of world’s most ethical companies for many reasons. To start with, the Founder W.K. Kellogg wanted to do good things for people, starting with nutrition and the environment, and began promoting environmentally-friendly processes by producing the
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Stakeholder engagement S T R AT E G Y Introduction The Kellogg Company is the world’s leading producer of cereals. For more than 100 years, Kellogg’s has been a leader in health and nutrition through providing consumers with a wide variety of food products. Kellogg’s market leading position and reputation is built on its commitment to ethical business practices and its values-based culture. Business values identify the beliefs that the company holds to be the most important. These values then
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Kellogg's Indian Experience: A Failed Launch |In April 1995, Kellogg India Ltd. (Kellogg) received unsettling reports of a gradual drop in sales from its distributors in Mumbai. There | |was a 25% decline in countrywide sales since March1995, the month Kellogg products had been made available nationally. | | | |Kellogg was the wholly-owned
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Date : 16/10/2013 Subject : Kellog’s case Analysis The purpose of this memo is to recommend about Special K product innovation. Since Kellogs became number-one cereal maker in the world, Special K’s product is one of the most successfull product of Kellogs. Indeed, the company decided to focus on the snack product while not ignoring the cereal products. Special K products are now famous in a lot of country especially in America. The women
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compared to the americans or the europeans for example Product not adapted to the Indian taste * The Indian people have their own taste concerning their food habit and it is completely different comparent to the “usual” customers of Kellogs Opportunities Introduction of new trend with nutritional value in breakfast * Change in lifestyle of consumers , lack of time increase consumption of readymade food * Give examples of the Benefits of Kellogg’s Cereals Diversification
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Critically evaluate Kellogg’s India foreign market entry Strategy in terms of the following: i. The product development innovations employed to ensure acceptance of her products on the Indian market (10 marks) Incresased market penetration Kellogs increased their market penetration by having numerous distribution channels in the indian market. This would lead to inceased sales volume. Plans were also in place to open an additional processing plant in india as a way of increasing produce/supply
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Discussion Question 1- Kellogg’s Overview: The marketing of Kellogg's and the creation of some of the most valuable individual brand names has been key to the company's success. Kellogg's advertises using a whole range of media: in the press, on posters, radio and cinema, direct mail and, most recently, on the Internet. However, the main channel for its advertising is on television, where individual brands are given their own air time, aimed specifically at a target audience. Current Issues
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