Majesty the Sultan and Yang Di-Pertuan of Brunei Darussalam and Shell Overseas Holding Limited. BSM operates at Bandar Seri Begawan, Mura Depot and Brunei International Airport Depot with over 70 employees. BSM is the downstream line of the oil and gas industry in Brunei Darussalam. This means that BSM is responsible for marketing and distributing Shell fuels and other products such as lubricants, Jet fuels and Bitumen. Retail Stations BSM is the sole distributor of fuels in the country with 38 retail
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Summary..............................................................................................................1 Situation Analysis.................................................................................................................2 Industry Analysis..................................................................................................................4 Customer Analysis........................................................................................................
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International Finance Paper FIN/419 International Finance Paper Pepsico is one of the truly global organizations in the world with presence in many countries and offering products which are not only unique but carry a great brand value . Since Pepsi Co works in a global environment therefore its strategy is also global and focuses on achieving the strategic objectives of the firm with great greater emphasis on creating a unique set of strategies which are as applicable as they are in one country
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ABSTRACT Fast Food Industry or Quick Serve Restaurants (QSRs) is a growing and potentially profitable business. India is considered as a new market for it as fast food came to India about 15 years ago. India is a developing country with 2% of organized and 98 percent of unorganized sector. So most of the fast foods that came into Indian market as India has a high growth in every sector. India is blessed with one of the fastest growing fast food markets in the world. The Indian fast food market is
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the world into a single unit only. This process is easier with the advances in communication technology. There are numerous ways in which globalization has impacted the world. The globalization has impacted on education, economic, culture, language, food and others. Globalization also means the phenomenon that makes the world seem smaller in terms of human relations due to the speed of development of information technology. Human easily get information and difficult to filter the negative elements
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40 Seoul, South Korea This is a KFC restaurant in Seoul, South Korea. International franchising of American brands to foreign countries—and foreign countries’ brands to the United States—exploded in the late twentieth century. Franchising on a global scale continues unabated in the twenty-first century. CHAPTER OBJECTIVES After studying this chapter, you should be able to: 1. Define franchise and describe the various forms of franchises. 2. Describe the rights and duties of the parties to
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PART A 1.0 ELEMENTS OF THE MARKETING MIX 1.0.1 PRODUCT Subway offered a menu with wide variety meal and better quality fresh product such as pasta, salad, desserts, soup, the chain's flagship sandwich which is the classic BMT, the 7 under 6 menu which featuring seven submarine sandwiches with 6 grams of fat or less, fresh veggies which already boasts lettuce, tomato, red onion and green peppers (Subway, 2012). Subway also brings in a line of new crab-controlled wraps in 2004 and the product
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The Impact of Fast Food on Local Community Christian Values and the Global Community Spring 2006 Pete Suter Table of Contents Forward …………………………………………………………. 3 1. Fast Food and Obesity ………………....…..……………….… 4 2. Fast Food in America: Low Wages ……………………….… 11 3. From Waist to Waste …………………….…………………. 20 4. The Benefits of the Fast Food Industry on the Individual ….. 28 5. Building the Relationship Between Fast Food and Community
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by Ray Kroc, it has become the quintessential pop icon of American culture and made fast food a staple of the American diet. Their history cannot be disputed as having paved the way with a business model their competitors have followed; because of this their future remains uncertain. Changes in culture, changes in menu items, changes in business practices and just overall change has adversely affected the fast food giant. The purpose of this paper is to discuss some of the ways McDonald’s has suffered
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s Global Communications Joy Daniels, MMBPL500 Foundations in Problem Based Learning September 20, 2010 Louise Stelma Global Communications Global communication is the process of exchanging and receiving information on a world-wide scale. Until recent times it was difficult to communicate with other countries, with factors such as time, distance, and language barriers being major restrictions. However, the evolution of technology communication has become increasingly easier, faster
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