Marketing a n d t h e Disclosure of Information 339 CASE 5. Kraft Foods Inc.: The Cost of Advertising on Children's Waistlines The room fell silent as Dr. Ellen Wartella, Dean of the College of Communications at the Univeristy of Texas at Austin, gave Kraft executives her opinions on a presentation they had just made regarding Kraft and advertising to children. Wartella characterized Kraft's online marketing as "indefensible" and concluded that Kraft's claim that it was not advertising to
Words: 4252 - Pages: 18
14 October 21 Chipotle Mexican Grill Caroline Burke, Mary Harris, Stuart Hooks, Jacob McCanless & William Vaughan A complete strategic analysis of the Chipotle restaurant chain from its founding in 1993 through the fiscal year 2012. Table of Contents Introduction 3 I. Core Competencies 3 II. SWOT Analysis 3 Internal Analysis: Strengths & Weaknesses External Analysis: Opportunities & Threats Future Prospects III. Value Chain Analysis 5 Primary Activities
Words: 4377 - Pages: 18
customers (www.buzzle.com/articles/fast-food-industry.html) According to Bender and Bender (2001), fast food is a general term used for a limited menu of foods that lend themselves to production line techniques and that are typically hamburgers, pizzas, chicken or sandwiches .The industry started in the U.S.A, with the invention of the hamburger and hot dog over 100 years ago. The modern system of fast food franchising is believed to have started in the mid 1930’s
Words: 6240 - Pages: 25
MMGP: Research Paper Final Business 520 Introduction In determining what makes a business successful one must consider all aspects of a firm. One of the most important factors of success is imbedded in the marketing management team of a company. In this project, Subway’s marketing strategy is thoroughly researched to reveal why the firm is thriving among fast food chains around the world. This is done through researching the background on the company, analyzing the fast food market, identifying
Words: 12534 - Pages: 51
Café de Coral: Being Happy Together Across the Globe? 1. Introduction As Mr. Michael Chan, Chairman and CEO of the Café de Coral group, thought about the directions his company should take, he felt a bit uncertain. The company, clearly the most popular Chinese Quick Serve Restaurant (QSR) in Hong Kong and a local success, had just celebrated twenty years as a public company. This success and longevity in the cut-throat world of fast food was remarkable, but Mr. Chan did not want the company to
Words: 6517 - Pages: 27
Universidad del Istmo Facultad de Ciencias Económicas y Empresariales Administración de Empresas Marketing Global Lic. Marleen Campbell López TALLER J. Abraham Velásquez Hernández Guatemala, 3 de marzo del 2,016 ÍNDICE Introducción 1 Macro-entorno 2 Económico 2 Demográfico 3 Político/legal 4 Social/cultural 5 Tecnológico 6 Micro-entorno 7 Pollo Campero 7 San Martín 9 &Café 11 Conclusiones 12 Bibliografía
Words: 3508 - Pages: 15
"Oh, shut up!" says Claudia, blushing."1 may read the astrology column, but I certainly don't believe it. I just read it for fun. But, the fact is, during the past twenty-five years there have been thousands of alleged sightings of UFOs, and not a single one has led to any solid evidence of their existence. What do you make of that?" "I think we should look at this situation the other way around," Ralph says."Up until now, nobody has shown that UFOs don't exist, so I think we should give those people
Words: 9519 - Pages: 39
Introduction This report focuses on Malaysia. Some of the key issues that I would like to highlight in this forum are: the influence of globalization on International Business Trade for Malaysia, the roles of ASEAN Free Trade Agreement (AFTA) policies for ASEAN trade collaboration and competition, the macro environmental factors that international business should focus upon before launching market expansion, the roles of government in supporting international trade such as Foreign Direct Investment
Words: 4960 - Pages: 20
Standardized and Localized Strategies and the Role of Culture in Marketing and Consumption Delroy A. Jefferson This paper is submitted in partial fulfillment of the requirements for International Marketing Doctorate of Business Administration SMC University Dr. Babu P. George July 26, 2014 Abstract The paper seeks to examine the arguments surrounding the issue of standardization versus localization as it highlights specific advantages and disadvantages of both as obtained from
Words: 5126 - Pages: 21
Global Business Plan Week 7-Final Draft Subway in Colombia 04/15/2012 Table of Contents Content Page Number Table of Contents 2 Executive Summary 3 Module 1: Identifying Global Opportunities 4 Module 2: Analyzing International Competitors 7 Module 3: Assessing the Economic/Geographic Environment 10 Module 4: Assessing the Sociocultural Environment 13 Module 5: Assessing the Political Legal Environment 15 Module 6: Selecting a Global
Words: 10533 - Pages: 43
