IIM-C SMP09 Marketing Nuggets Project – SUV Market in India Success of Mahindra XUV 500 By: Amit Ahi Samir Chitkara Dr. Bhaskar Sonowal Anirban Sarkar Amit Dass J.Mohapatra Dwarka Nath Sharma Table of Contents Current market Size & key market trends 5 India’s Socio demographic profile 5 Indian Automobile Market 6 Size of Indian Automobile market 7 Key Market Trends for SUVs / Automobiles 8 Key market trends of SUVs 10 Segmentation of the market 11 Price Based
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vehicles whereas the United States automakers continued to make large fuel inefficient vehicles. The Japanese recognized an unfulfilled niche in the market and past events validated the research indicating there was a market for the new vehicles. General Motors went through hard times in the recent past for similar reasons. While foreign automakers
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thin”. As well-known Tata Motors’ (TTM) disappointing experience with the Nano, the $2,000 small size car it introduced with huge publicity in 2008, it is clear a car can be too cheap—at least for consumers who don’t want to be recognized with a low-end car. Ratan Tata, the chairperson of parent Tata Group, announced headlines a decade ago when he ordered up a “people’s car” which will appeal to Indian families who earlier can only own a scooter for travel. But Tata Motors has sold just 229,157 Nanos
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Detroit’s Perfect Storm sets Sales up for Bailout By Jeffrey Adik Copyright © November 2008 Jeffrey Adik Intraduce, LLC | All Rights Reserved The domestic automotive crisis embodies the perfect storm. The gale-forces our economy now faces are the result of a lengthy series of events that have effectively frozen consumer lending and generated an extraordinary global lack of trust across all investor categories. Attempts by the international market to hedge the crisis, through US currency
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down due to the increase in demand for Toyota Prius. The Toyota proudly announced that it was their hottest car that they have ever made. Prius car is a combination of dual efficiency of fuel and power. It has both the gas engine power and electric motor power which helps the car to accelerate heavy. It is a noise free and fuel economy car. The original Prius used to be dull and small with 144 hp and 70 from 4 cylinders and 44 from electric which used to result a mileage of 42 per gallon. The year
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is precisely for this reason that Tata Motors have tied up with MyTVS, who will provide breakdown assistance including towing to the nearest Tata Authorized dealer workshop or Tata Authorized Service centre through their Authorised Service Provider (ASP).WHENEVER A breakdown does not come by appointment, nor does it respect working hours. We know how it feels, when you are stuck in the middle of a road, with no one to turn to. That is the reason Tata Motors has introduced 24x7 On Road Assistance
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consideration for Lotus. The most popular and readily available alternative fuel vehicle is the Hybrid cars. Although not technically considered an alternative fuel car, these vehicles operate using advanced technology that combines the electric battery, motor and generator, creating more efficient use of traditional fuel. In addition to the gas tank they have an electric battery that stores energy during the speeding and slowing parts of a typical journey. This type of vehicle will offer a substantial
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MOTOR VEHICLE DRIVERS POLICY MANUAL TABLE OF CONTENTS ARTICLE 1.0 Introductory Information 1.01 General Applicability 1.02 Department of Transportation Regulations 1.03 Nondiscrimination ARTICLE 2.0 Driver Qualifications 2.01 General 2.02 CDL Drivers 2.03 New Hires 2.04 Employees - Driving Is Essential 2.05 Employees - Driving Is Non-essential 2.06 Reinstatement 2.07 Notification of Violations 2.08 MVR Review 2.09 Driver's Licenses ARTICLE 3.0 Vehicle Maintenance
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1|Page Company History Toyota is world's second-biggest auto maker after General Motors Corporation. Toyota primarily conducts business in the automotive industry but in the finance and other industries as well. The Toyota automobile company as it began, specialized in making cars, but now also forms a leading pioneer in bus, trucks, robot manufacturer, truck, auto and financial service providers. In 1933, Kiichiro Toyoda established an automobile division within an already successful Japanese
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Introduction: A tentative deal between General motors, Co and the United Auto Workers union offers a richer payout for GM’s 48,500 workers than the previous ratified contract with General Motors Co in2007. This four-year labor contract improves health care and enhanced profit sharing and will create jobs. The UAW expects ratification of the GM deal by 27th September2011. Key findings of the report: ➢ Wages for entry-level workers will rise from about $14 an hour to $16 and $16 an hour
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