Australasian Marketing Journal 18 (2010) 41–47 Contents lists available at ScienceDirect Australasian Marketing Journal journal homepage: www.elsevier.com/locate/amj How the local competition defeated a global brand: The case of Starbucks Paul G. Patterson *, Jane Scott, Mark D. Uncles School of Marketing, Australian School of Business, University of NSW, Sydney, NSW 2052, Australia a r t i c l e i n f o a b s t r a c t The astounding growth and expansion of Starbucks is outlined
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Chesapeake Energy T E A M - C Members: Misti Smith Kyle Thompson Daniel Ogeto Harding University Spring 2013 TEAM C: The team assignments for our research paper are as follows: Week 2 - Outsourcing – Daniel Ogeto Week 3 - Overview of the Oil and Gas Industry – Daniel Ogeto Week 4 - Chesapeake Energy & its four affiliates - Kyle Thompson Week 5 - Chesapeake Company Operations - Misti Smith Week 6 - Chesapeake Company Future - Daniel Ogeto Abstract Chesapeake Energy is
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increase the sales of current products compare to competitors. Company is still struggling for selling their Mobile and Storage device and some other products. Our research is based on their financial sector, Sales and distribution, technological sector, Marketing Department and Management department. Most of the cases they are doing well specially LCD TV and Home Appliance sector. And they have a huge opportunity to do well in health care product. Still they have some problems of after sales services
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MARKETING IN THE 21ST CENTURY COMMENTARY Implementation Strategies in the Market-Driven Strategy Era David W. Cravens Texas Christian University The very insightful analysis of marketing strategy implementation by Piercy (1998 [this issue]) points to several key issues concerning the role of marketing in the 21st century. Perhaps most compelling is his assessment of the potential threats to the role of marketing in the organization and implementation in particular. He examines several important
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Short Guide to Development and Use of MBTI 1.2. Applications of MBTI for Everyday life: 2. Literature & Findings of MBTI A. Achieving Optimum Communication and Group performance B. Understanding your client C. Creating a new culture D. Emotional Marketing E. Reflective thinking for decision making F. Decision Making G. Forward Thinking H. Split Personality I. Selecting Majors J. Influence on Interviewer reactions K. Leadership traits in Project Management 3. Learning and Implications 3.1. Learning
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operations: * Globalisation - Globalisation is known as the increasing economic and financial integration of economies globally. The term broadly refers to the global alterations that are taking place to eliminate national boundaries from the key business functions. * Technology – Technology has also had a great influence on production. Businesses must access the latest technology in order to compete effectively. Newer technology makes the production process cheaper and more efficient. Recent
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Marketing Management, Millenium Edition Philip Kotler Custom Edition for University of Phoenix Excerpts taken from: A Framework for Marketing Management, by Philip Kotler Copyright © 2001by Prentice-Hall, Inc. A Pearson Education Company Upper Saddle River, New Jersey 07458 Marketing Management Millenium Edition, Tenth Edition, by Philip Kotler Copyright © 2000 by Prentice-Hall, Inc. All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission
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Codman & Shurtleff, Inc. Introduction and Issues Codman & Shurtleff was launched in 1838, focusing on the design and fabrication of surgical supplies. Years later, Johnson & Johnson acquired it in 1964. Today, Codman & Shurtleff, Inc. is still one of many subsidiaries of Johnson & Johnson. It continues to supply the medical profession with surgical tools, equipment, implants, disposable materials and many other medical supplies. This case discusses the planning and control system
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literature study was conducted resulting in a conceptual framework which guided the data collection. A qualitative, case study methodology was used, using focus group interviews to collect empirical evidence. The findings indicate that there can be a conflict in how the brand is positioned in the target markets mind and the brand personality perceived in contrast to the positioning and personality wanted by the brand owner/manager. By identifying the traits and positions of the brand, the brand identity
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HARVARD CASES Case 14 WESCO Distribution, Inc. Synopsis In June 1997, Jim Piraino, VP of marketing for WESCO Distribution, Inc., is preparing for a yearly review meeting with WESCO CEO Roy Haley. Haley wants the firm to reach annual growth goals of 6% to 8% in revenues and 12% to 16% in profitability over the next five years. The centerpiece of this growth strategy is the National Accounts program, which WESCO has developed to serve its major industrial customers in response to
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