• ADVERTISING : A COMMUNICATION • A SPECIALIZED FORM OF COMMUNICATION BECAUSE IN ORDER TO SATISFY THE MARKETING FUNCTION, • IT HAS TO DO MORE THAN TO INFORM. • IT HAS TO INFLUENCE CHOICE AND BUYING DECISIONS. • IT IS THE MEANS OF MAKING KNOWN IN ORDER TO SELL. • EFFECTIVE COMMUNICATION IN ADVERTISING • THE VIPS FORMULA • VISIBILITY THE AD MUST BE EASILY NOTICED • IDENTITY OF THE ADVERTISER/PRODUCT MUST BE OBVIOUS AND NOT HIDDEN • PROMISE(OFFER) MUST BE MADE CLEAR • SINGLEMINDEDNESS
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called it. The tune was played with a tonal center of B flat and started with a trumpet solo and soprano sax accompaniment. This song carried the tempo for the night with a smooth steady tone. The next song was entitled “Jeeps Blues”, it used the keynote of “C” and kept 4/4 time. This song had a very syncopated rhythm that had people out of their seats and dancing, myself included. All the elements we have been learning about were present in this tune. It started off in a mezzo Piano tone and during
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Apple Inc. The purpose of this report is to analyse the history and growth of Apple. Their marketing techniques used, the advanced technology introduced to society and how they have revolutionized the consumer’s wants and needs. History Steven Wozniak and Steven Jobs (the co – founders of Apple) had been friends since high school. They had both been interested in electronics, keeping in contact after graduation, getting jobs working for companies in Silicon Valley. (Wozniak for Hewlett-Packard
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Internet piracy will destroy the movie industry During a keynote speech at a conference about piracy, Matt Mason said that pirates are the greatest innovators of our time. This might sound unconventional and rather paradoxical but it is very true. The movie industry was built on piracy. In the early 20th century Thomas Edison, who owned a patent on the movie-making process, demanded high fees for the use of his technology. In an attempt to avoid his fees, many movie makers headed to the west coast
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Running head: CIVIL RIGHTS IN THE SIXTIES PAPER Civil Rights in the Sixties Paper Craig Miller University of Phoenix The American Experience Since 1945 HIS/145 Mark Tate May 20, 2010 Civil Rights in the Sixties Paper The Civil Rights Movement refers to era in the United States aimed at outlawing racial discrimination against African Americans and restoring suffrage in Southern states. “The truth is that no bill insuring civil rights to any person can be enforced so long as there
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I joined the corporate IT industry in 2004 and from 2004 to 2008, I always had this strange anxiety, rigid phobia and unexplainable hesitation while putting my ideas into words. No matter how good a concept or design I developed, I always faced a sense of stage fear while presenting those thoughts to the leader audience and obviously nobody really cared about what I had developed. I have also missed a couple of promotions because I was less of a leader and more of a timid, shy and introvert follower
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Jobs was a character with a philosophy: a thought leader whose colleagues were believers. He understood that leading in the workplace is about more than making major business decisions. Strong leaders set the tone for their business and guide their company—and employees—to be the best they can be. It helps to have some principles in place that guide you—here are five of the best: 1. SELL YOUR MISSION STATEMENT TO YOUR TEAM AS YOU WOULD AN INVESTOR You know that elevator pitch you've got memorized—what
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A few years ago, in Australia, Lionel Shriver, an acclaimed writer, gave a very controversial keynote speech on what would come to be called cultural appropriation. In her belief, anyone had the right to a story. Period. Ever since the mixing of cultures with exploration and colonization many years ago, one’s own culture has remained as a large part of humanity in its identity. This is no less the case today, with globalization and modernization, many are worried not only of their ancestor’s culture
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Executive Summary :- Apple Inc. Wasw founded in Cupertino,California on April1,1976. Three cofounders were Mr.Steve Jobs , Mr.Steve Woznaik, Mr.Ronald Wayne. As on date only one founder from the original three remains with Mr.Steve Jobs being Co-founder, Chairman, and CEO. In Financial 2010 its revenue stood at $65.23 billion with total profit of $14.01 billion. Apple Computer, Inc. is an American multinational corporation that designs and markets consumer electronics, computer software, and personal
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Strategic Management and Strategic Competitiveness By: Monica Wilson Bus 499 January 14, 2014 Introduction While completing my research on Alcoa Inc. it has been an interesting history tree at a glance from when business opened to now. You’ll never know how Aluminum has been incorporated into the public eyes over the years. With this extent research, I’ll be introducing the company’s changes over the years, and how it has an impacted in today’s society. Furthermore, seeing the products
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