Module Title – Principles of Marketing Module Code - 4BUS1010 Academic Year - 2012/13 Semester - A Module Leader – Caroline Wilson Contents: 1. Contact details for the module leader (and teaching team) Name | Room | Phone extension | E mail address | Drop in & feedback sessions | Caroline Wilson | M230 | | c.wilson4@herts.ac.uk | Mon 10-11 am & Tues 11am -12pm | Hamad Khan | M218 | 2791 | m.khan42@herts.ac.uk | tba | Grace He | M218 | 2791 | p.he1@herts.ac.uk
Words: 6577 - Pages: 27
gathered about eighty documents detailing Unilever’s plans for its U.S. hair care business over the next three years, including information on its launch-plans, prices, and margins (Tuck School, p. 1).” In April 1999 John Pepper was the keynote speaker at an SCIP CEO Roundtable, held in Montreal. In his address Mr. Pepper honed in on the growing importance of Corporate Intelligence, or “Business Intelligence” as he referred to it, in the shaping of corporate strategy (speech). Competitive
Words: 926 - Pages: 4
Ron Edwards Research paper 10/2/08 Apple computers was established in Cupertino, California on April 1, 1976 and incorporated January 3, 1977 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company was called Apple Computers Inc. for it’s first thirty years but dropped the word “computers” leaving it’s name simply Apple Inc. when they began working on expanding into consumer electronics like the iPod and iPhone. Apple employees twenty eight thousand people world wide and posts sales in excess
Words: 959 - Pages: 4
Despite being the youngest of the four major players in the auto insurance industry, Progressive has long been a major innovator in the advancement of the industry. From its founding in 1937, it has helped to transform the auto insurance industry as we know it today. Its opening introduced the industry's first drive-in claims office. Progressive’s launch of its Safe Driver Plan, revolutionized industry policy standards by adjusting customer’s rates based on their estimated level of risk. This would
Words: 885 - Pages: 4
For decades, man has known the importance of communication. Today with various means by which one can communicate, it has become much easier, this is equally true for academic institutions. Therefore, it is vital to understand the different communication models so we can use them for enhancing communication in the different organizations. Below is a discussion of these models and how they can be implemented in an academic institution. Lecture: It is an oral presentation intended to present information
Words: 1070 - Pages: 5
from the University of Melbourne's management and marketing faculty describes Jobs as “one of the greatest business strategists of all times”. “There are a lot of people out there claiming to be futurists,” Dr Coker said. “Most of them are keynote speakers or public speakers - it is rare to have a futurist that demonstrated his ability to almost predict the future in a real live business setting.” But Jobs's rise to the top was hardly textbook perfect. A university dropout, he worked at
Words: 988 - Pages: 4
To what extent can the business sector be encouraged to become more environmentally responsible to their customers and stakeholders? Jeremy Lamont Introduction The business sector is generally targeted on environmental responsibility. This article assesses if firms can be encouraged in taking on more responsibility to their customers and stakeholders by analysing current and possible methods. In economics the cost to the environment is categorized by social costs and externalities
Words: 2503 - Pages: 11
ABDUL HANNAN CHOWDHURY, Ph.D. Professor and Dean, School of Business North South University, Dhaka, Bangladesh E-mail: hannan@northsouth.edu Phone: 8852000, Ext.1717 (O), Cell: 01713063097 Permanent Address: Mailing Address: House # 35, Road # 24, Suite # 504 House # 3, Road #78, Apt # 403, Gulshan 2, Dhaka, Bangladesh Gulshan 2, Dhaka-1212, Bangladesh EDUCATION: Post Doctoral Industrial Statistics, (Concentration: Quality Improvement) September 2002 University of Calgary, Alberta
Words: 10312 - Pages: 42
Professor – Interdisciplinary Design Programme and Industrial Management Engineering Indian Institute of Technology, Kanpur 208016, India Email: jayanta@iitk.ac.in jayanta.chatterjee@gmail.com Phone: 91-512-2597858, 91-512-2597376 (O) Mobile: +91-9648117755 Jayanta Chatterjee “To learn, research, teach and consult in my competence areas, to evolve as a person and share my ken to make a difference through creative Innovation” Core Competence • • Research Interest • • Innovation in socio-technical
Words: 2148 - Pages: 9
Assignment 2: Competitive Strategies Dr. Kathleen Irwing BUS: 508 Contemporary Business Strayer University Nov. 5, 2013 Competitive Strategies: Apple vs. Google Competitive strategies between businesses have changed the world. And sometimes business strategies can get quite intense. Thomas Edison once electrocuted an elephant to demonstrate the danger of a competitor's technology. (Colvin, 2013) An example of a competitive market in which there are ever increase consumers and sellers
Words: 895 - Pages: 4
