KFC HOLDINGS (MALAYSIA) BHD 65787-T 1 KFC Holdings (Malaysia) BHd (65787-T) annual Report 2011 annual Report 2011 after 38 years of ‘Finger lickin’ good’, we have changed our tagline to simply ‘so good’. ‘so good’ reflects our commitment to product, place, people, price and promotion. ‘so good’ is that great experience of a good meal shared between family and friends. at KFC, it is all about building a brand that brings people together and creates that ‘so good’ moments. Thus, the choice
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Green Marketing Plan Mustafa Ahmed (21626669) Table of Contents Executive Summary..............................................................................................................1 Situation Analysis.................................................................................................................2 Industry Analysis..................................................................................................................4 Customer Analysis...................
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sandy beaches. With the number of these turtles already plummeting, they are well on their way towards extinction. Corporates are sugar painting their obscene atrocities by the name of CSR activities. CSR Quote of KFC “KFC would create more employment and improve infrastructure”. “KFC is as committed to the environment as we are to our food and to our customers” But who knows that the chicken they serve is full of chemicals, and the birds are given hormones, antibiotics and arsenic chemicals to
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TABLE OF CONTENT 1. Case Abstract 2 2. Statement of Vision and Mission (Actual) 3. External Audit: 6 i. The Five-Forces Model of Competition 7 ii. Competitive Profile Matrix (CPM) 10 iii. External Factor Evaluation Matrix (EFE) 11 iv. BCG Matrix 12 4. Internal Audit: 15 a) Financial Ratio Analysis 15 b) Internal Factor Evaluation
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Table of Contents Introduction 2 Research Question 3 Research objectives 3 Literature Review 3 Research Methodology 6 Research Philosophy 6 Data Sources 7 Research Tools 7 Sampling Methodology 8 Logistical and Ethical Consideration 8 Expected Outcomes 8 Planned Timetable 9 Conclusion 9 References 10 Introduction South Asia accounts for over 17 percent of the total world’s population. Although, there are varying definitions of the
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Project Report on Mr. M. Hanifur Rahman and his business enterprise ‘Helvetia’ [pic] Course name: Introduction to Business (BUS101) Semester: Fall 2010 Section: 10 Prepared By Md. Iftekhar Alam 1030771530 Farhat Shamita 1030256030 Runa Akhter 1030588530 Rizvi Ahsan 1030703530 Prepared For Mr. M. Saidur
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The Role of Situation Analysis in Marketing Plan Facing to more complex business environment, systematically marketing plans are important to organizations in terms of maintaining a high level of operating efficiency and achieving goals fully. According to Sally and John (1996:3), marketing plans are “the written document or blueprint for implementing and controlling an organization’s marketing activities related to a particular marketing strategy” (Sally, D., Lyndon S., & John, B., 1996: 3)
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One can drive down any street in America and find all types of fast food style restaurants. We are all familiar with those top named facilities. The task of finding a child and/or adult who doesn’t know the chains of Burger King, Wendy’s, Taco Bell, KFC, or McDonald’s would be a hard task to accomplish. The question at hand is how often do we all eat at these establishments? It has been proven over and over that the more often someone, regardless of hereditary, race, if you are an adult or child, or
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and activities will be analyzed, along with explanations of how ethical issues can make an impact. The accuracy of the article’s forecasts will be reviewed and further supportive references to conclusions made will be gathered, if necessary. Global and Domestic Factors Several macro-environmental factors shape the PepsiCo Corporation and impact marketing decisions. Demographics, economic climate, ecological and political issues, technology, and cultural concerns all affect where the company
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Table of Contents The Impact of Globalisation on Multinational Companies 2 Introduction 2 McDonalds’ Introduction 3 Globalisation and McDonald’s 3 Globalisation strategy of McDonald 5 1. Think Globally but Act Locally 7 2. Pricing 8 3. Advertising/Promotional strategies 8 4. Social responsibility 9 Challenges for McDonald 10 Conclusion 11 Reference 12 The Impact of Globalisation on Multinational Companies Introduction Globalization is a term used to describe the trend
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