CONTENTS EXECUTIVE SUMMARY.......................................................3 COMPANY DESCRIPTION...................................................4 CURRENT MARKETING SITUATION..................................5 1 Past and actual success ENVIRONMENTAL ANALYSIS..........................................10 1. Macro analysis : PESTEL 2. Micro analysis: PORTER 5 FORCES TREND..............................................................
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report is to show that it is feasible for our KLG enterprise to penetrate into the Australian market. Since KLG restaurant chain has been well established and successful in the local market; Malaysia, we think it’s the time for the enterprise to go international. Or KLG restaurant chain to have foreign direct investments. KLG restaurants is one of the leading fast food restaurants in Malaysia serving variety of fast foods like fried chicken, chicken burgers, French fries and soft drinks as well. According
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FPT University Small Business Entrepreneur Individual Assignment Student: Trinh Cong Khoi MSSV: BA60116 – Class BA0662 Teacher: Nguyen Quoc Cuong I ndividualAssignment Small Business Entrepreneur Small Business Entrepreneur Individual Assignment Page 1 Small Business Entrepreneur Table Of Content I. Background ..................................................................................................2 1. 2. 3. II. III. IV. V. VI. History ................
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globalization, health issues and how McDonalds overcome them, respect towards cultural differences among every different countries, and they put a strong focus on children. There are many international fast food franchises such as Burger King, KFC, Subway and etc. However, McDonalds are one of the international fast food and they are struggling that the consumers start to switch to their competitors in the year of 2002 (Han, 2008). It is because most of their competitors put a strong emphasis on
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Study of Quick Service Restaurants in India Once an introvert, domestic home driven Indian population is now opening up to a culture of eating out. India is a young country with almost 60 percent of people in the age window of 18- 35 years which are also the most spending years, hence QSR. The first foreign Quick Service restaurant and casual dining entered Indian Market around 20 years ago. Although Quick Service Restaurants contributes to only 2-3% to India’s GDP, the market is worth INR 247,680
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HBM 524/533 Marketing Strategy Development A Review of Mission Statement For Fast Food Industry Prepared for: Dr Tony Lobo Submitted: 29 March 2010 Prepared by: Wei Zhao Student ID: 6623484 Executive Summary This report is written to evaluate if the mission statement is still necessary for company's succuss and to review mission statements for five quick services restaurants which are competing in the fast food industry including: Hungry Jack’s, McDonald’s, Domino’s Pizza, Kentucky
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MCDONALD’S IN VIETNAM By Ayodeji Akin Abiri Table of Contents Abstract 1.0 Introduction 3 1.1 Background note 4 1.2 Global Strategy 5 2.0 McDonald’s In Vietnam 8 2.1 Entry Strategy 9 2.2 PESTEL analysis of Vietnam 9 2.3 SWOT analysis of HCM city 11 2.4 Expansion strategy 12 2.5
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ABSTRACT Fast Food Industry or Quick Serve Restaurants (QSRs) is a growing and potentially profitable business. India is considered as a new market for it as fast food came to India about 15 years ago. India is a developing country with 2% of organized and 98 percent of unorganized sector. So most of the fast foods that came into Indian market as India has a high growth in every sector. India is blessed with one of the fastest growing fast food markets in the world. The Indian fast food market
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FRANCHISES AND SPECIAL FORMS OF BUSINESS 40 Seoul, South Korea This is a KFC restaurant in Seoul, South Korea. International franchising of American brands to foreign countries—and foreign countries’ brands to the United States—exploded in the late twentieth century. Franchising on a global scale continues unabated in the twenty-first century. CHAPTER OBJECTIVES After studying this chapter, you should be able to: 1. Define franchise and describe the various forms of franchises. 2. Describe
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Green Marketing Plan Mustafa Ahmed (21626669) Table of Contents Executive Summary..............................................................................................................1 Situation Analysis.................................................................................................................2 Industry Analysis..................................................................................................................4 Customer Analysis...................
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