Power Distance (PDI) • Individualism versus Collectivism (IDV) • Masculinity versus Femininity (MAS) • Uncertainty Avoidance (UAI) A fifth Dimension was added in 1991 based on research by Michael Bond who conducted an additional international study among students with a survey instrument that was developed together with Chinese employees and managers. That Dimension, based on Confucian dynamism, is Long-Term Orientation (LTO) and was applied to 23 countries. In 2010, research by Michael
Words: 1792 - Pages: 8
concentrate producers - Suppliers within the carbonated soft drink industry 3.2 Market Structure - U.S. Liquid Consumption Trend (gallons/capita) - U.S. non-alcoholic refreshment beverage volume 2009 - U.S. soft drink market share – soft drink brands 3.3 Marketing Channels 3.4 Porter’s five forces 4 5 4 2 2 2 2 4 Competitive / corporate strategies of Coke and Pepsi 5 SWOT Analysis 6 Questions 6.1 How has the competition between Coke and Pepsi affected the industry’s profit? 6.2 If it has been such
Words: 5585 - Pages: 23
Abstract This paper analyzes the various aspects of marketing strategies used by McDonald’s Corporation. The paper begins with a brief overview of the company, its history and operations, and analyzes the internal and external environments that it currently operates in. With a Competitive Profile, External and Internal Factor Matrixes, this paper examines the relative strengths, weaknesses opportunities, and threats in McDonald’s’ mass business operations. The paper also examines Corporate
Words: 2183 - Pages: 9
Flurries Sundaes. Cones Pies Cookies Soft drinks as well as other beverages COMPETITION McDonald’s restaurants compete with international, national, regional and local retailers of food products. McDonald’s competes on the basis of: • Price • Convenience • Service, by offering quality food products. Its competitors include: • • • • • Burger King Wendy’s Hardees Taco bell and KFC ORGANIZATIONAL ANALYSIS EXTERNAL ENVIRONMENT POLITICAL ECONOMICS SOCIAL/CULTURAL TECHNOLOGY LEGAL ENVIRONMENT
Words: 1670 - Pages: 7
Knowledge of Cultures and Politics as Critical Success Factors in Enhancing Managers Success in Managing International Business Dzulfakar Bin Abdullah (Student no: 20131241445) UiTM Programme Code : BM 995 (Doctor of Philosophy in Business Management) Course Code : MGT 950 (Global Strategic Sustainable Management) Assignment 3: Theoretical Paper Lecturer : AP Dr Roshidi Hassan ABSTRACT Business life in the new millennium is becoming increasingly global. The concepts of globalization
Words: 3533 - Pages: 15
Global Marketing 7e Warren J Keegan & Mark C Green Chapter 02 The Global Economic Environment Presentation adapted by Alfred Lowey-Ball For (International) Marketing management course Fall semester 2014 UBI-BA2 Brussels Chapter 02 Outline (The Global Economic Environment) 2-0 2-1 2-2 2-3 2-4 2-5 2-6 Introduction The world economy—an overview Economic Growth stars Classification of countries by income Market opportunities in DCs World population trends Dealing with currency risks 2
Words: 2266 - Pages: 10
300 Case Studies of Social Media Marketing – An e-guide by Roderick Low of Expeditus Media What is Social Media? Social media is best understood as a group of new kind of online media which share the following characteristics: Participation Social media encourages contributions and feedback from everyone who is interested. It blurs the line between media and audience. Openness Most social media services are open to feedback and participation. They encourage voting, comments and sharing infomation
Words: 4518 - Pages: 19
(Marketing Strategic Plan) In partial fulfillment of the requirements in Marketing 21 (PRINCIPLES OF MARKETING) Presented by: AIM POSSIBLE TTH 11:30 – 1:00/ 2nd sem. S.Y. 2015- 2016 Presented by: PARAYNO, JOSE LEANDRO PARAGNA, CHRISTINE JOY PRONTON, THOMAS JHEFFERSON QUEJADO, QRISHA ANGELICA PIOQUINTO, SHAIRA MAE OBILLO, GERALDINE OSIAN, MARIPHIE Presented to: PROF. ANASTACIO B. AQUINO Instructor EXECUTIVE SUMMARY Jollibee Foods Corporation’s (“JFC” or
Words: 1821 - Pages: 8
Eassy 2 1200-1500 words At least 7 referencing Is the Influence of Media on Our Food Choices a Good Thing? Food product choice can be overwhelming and is not made any easier with the influence of media advertisements by companies that want to sell their food products to us. There are many factors that we as consumers must take in to consideration. Do we accept that the advertisement is true, should we trust what is shown to us or should we research the
Words: 1830 - Pages: 8
Burger King Corporation Company Profile Reference Code: F8CC90C1-1A3C-499B-BB52-A2604879F62C Publication Date: Aug 2007 www.datamonitor.com Datamonitor Europe Charles House 108-110 Finchley Road London NW3 5JJ United Kingdom t: +44 20 7675 7000 f: +44 20 7675 7500 e: eurinfo@datamonitor.com Datamonitor Americas 245 Fifth Avenue 4th Floor New York, NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: usinfo@datamonitor.com Datamonitor Germany Kastor & Pollux Platz der Einheit 1 60327 Frankfurt
Words: 5719 - Pages: 23
