satisfaction. Keywords: brand equity, customer satisfaction, brand loyalty. Ó 2011 Elsevier Ltd. All rights reserved. INTRODUCTION Consumer satisfaction is essential to long-term business success, and one of the most frequently researched topics in marketing (e.g., Jones & Suh, 2000; Pappu & Quester, 2006). Because consumer satisfaction has been regarded a fundamental determinant of long-term business success, much of the research on consumer satisfaction investigates its impact on consumers’ post consumption
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Teaching Note: Case 14 – McDonald’s Case Objectives 1. To investigate the key external environmental issues that can affect a firm’s strategy. 2. To examine how a reevaluation of strategy involves assessment of internal activities and resources. 3. To discuss the decisions and actions that a firm has to undertake to sustain a competitive advantage, especially when pursuing growth. See the table below to determine where to use this case: |Chapter Use |Key Concepts
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understanding theobjective of my work. I would like to thank all the staff of PepsiCo India Holdings Pvt. Ltd for theirdedication & support, To, Mr. Vivek Johari & Mr. Anurag Saxena, Who contributed withinsights that reflects their experience in marketing from which I gain a lot. All the TDM, ADC, and CE whose off time discussions with me always encouraged andmotivated me for the project; he was the one who helped me in understanding the market in abetter and easier way. My friends and colleagues
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locations around the world (SUBWAY, 2015) and a brand value of $6.6 billion (Forbes, 2014). In this paper we will discuss how the Subway brand came to be so successful, what marketing strategies were used properly in the process, and conclude with what marketing strategies should continue to be implemented and what marketing strategies should be improved in order for Subway to maintain its success in the QSR industry. Background Information The “How” In 1965, 17 year old Fred DeLuca needed a
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PERFORMANCE APPRAISAL AT Submitted to: Mr Haroon Ahmad December 15th, 2011 Table of Contents Introduction 3 Pepsi Pakistan 3 Research Methodology
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Morals and Ethics LECTURE 4 Concept of ethics * Developed by moral philosophers over generations * Used to distinguish ethical from unethical behavior * Each has problems 1. Relativism * There is no universal standard by which morality can be judged * What is correct for one society may be wrong for another * Ethics and morality are relative ( is it ethical to pay bribes) Relativism – Problems * There are no absolutes - murder, slavery, torture, rape OK * What
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1. What is the difference between a. and a. Discuss what you should consider when writing a cybersecurity policy for a megachurch. Describe your business and your goals. Give your business a creative name. As a church, the primary goal is to offer a faith-based solution to issues while emphasizing the importance of collaboration. Various ministries exist within the organization and a focal point is to increase their scope and impact as time progresses. The outreach of a church stems far and wide
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Pre-Feasibility Study POTATO CHIPS MANUFACTURING UNIT Small and Medium Enterprise Development Authority Government of Pakistan www.smeda.org.pk HEAD OFFICE 6th & 8th Floor LDA Plaza, Egerton Road, Lahore. Tel: (042) 111-111-456Fax: (042) 6304926-7 Helpdesk@smeda.org.pk REGIONAL OFFICE PUNJAB REGIONAL OFFICE SINDH 5TH Floor, Bahria Complex II, M.T. Khan Road, Karachi. Tel: (021) 111-111-456 Fax: (021) 5610572 Helpdesk-khi@smeda.org.pk REGIONAL OFFICE NWFP Ground Floor State Life Building
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7-Final Draft Subway in Colombia 04/15/2012 Table of Contents Content Page Number Table of Contents 2 Executive Summary 3 Module 1: Identifying Global Opportunities 4 Module 2: Analyzing International Competitors 7 Module 3: Assessing the Economic/Geographic Environment 10 Module 4: Assessing the Sociocultural Environment 13 Module 5: Assessing the Political Legal Environment 15 Module 6: Selecting a Global Company Structure 18 Module
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globalization to increase. 3. Summarize the evidence for each main argument in the globalization debate. 4. Identify the types of companies that participate in international business. 5. Describe the global business environment and identify its four main elements. A LOOK AT THIS CHAPTER This chapter defines the scope of international business and introduces us to some of its most important topics. We begin by presenting globalization—describing its influence on markets and production and the
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