Contents Executive Summary: 3 1.0 Introduction: 4 2.0 Situational Analysis: 5 3.0 Gaps Model: 8 4.0 Apostle Model: 10 5.0 Service profit chain model: 11 6.0 Recommendation: 12 7.0 Conclusion: 12 8.0 References: 13 9.0 Appendix: 15 Executive Summary: This report provides an overall portfolio of business activities of MacDonald’s Corporation which considered being the world leading food retailer. This report made up of six main parts where the introduction includes the history
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Consumer Traits and Behaviors Within McDonald’s Shelby George, Kirk Kennedy, Kasthuri Naidoo, Donna Schlaht, Va’a Tuilesu PSY/322 October 14, 2013 Mary-Lynne Ament Consumer Traits and Behaviors within McDonald’s In 119 countries around the world a person can see the yellow and red arches, order a meal, and be a McDonald’s customer (McDonald’s, 2013). Even before a person decides to make an order, McDonald’s has communicated through a number of psychological and social mediums tailored to
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Value China Considering the environment of fast food industry, here are lists of activities, as shown in following tables, which were believed to be significant to fast food entity in creating its particular value. Our analysis is based on Michael Eugene Porter’s value chain. Primary activities Inbound logistic | Activities | Description | Management | | Ingredient acquisition | The main material for food & beverage industry is ingredient | Supplier selection: Based on the cost &
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Domino’s Pizza in the Harlem Community. Domino’s Pizza Parlors have four to five stores in Harlem between the East and West side. Harlem is now a melting park of different cultures, races, religions and socio-economic backgrounds. In the past when people thought about West Harlem, they would think in terms of African Americans now Harlem has people from the Caribbean, Africa, and Caucasian people from America and Europe. East Harlem use to be thought of as Puerto Rican with the nickname
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Tropical Hut The Pioneer Fast food Industry in the Philippines: A Case Study. ` It started in 1962 when Que family had this idea of putting up a coffee shop within the confines of their supermarket. With its place strategically located near supermarkets, it has been attracting families and friends for lunch or light snacks after grocery time. Tropical Hut is one of the oldest fast food chains in the Philippines. It is a local fast food chain that made the burger become popular. It was first established
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Why? Why not? Yum brands restaurants do not compete with each other. Yum brands offer different products and are inspired by something unique. For example, Taco bell is specifically made with Mexican inspired products and does not offer products KFC, Pizza Hut or A&W. All these restaurants have similarities in the sense that they are all quick service, offer connivance and value. 2. What are the advantages of YUM’s multi branding strategy? Disadvantages? The advantage of yums strategy is that
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Task 01 KFC SRI LANKA [pic] KFC has a long tradition of great food, a warm culture and some of the best hospitality among catering teams the world over. IT’S A FACT – Each year KFC serves over 1.7 million people in Sri Lanka 1.1 COMPANY PROFILE a) Company- KFC Sri Lanka b) History - KFC, Sri Lanka was launched in 1995 and since then opened 18 outlets island wide. Cargills has successfully infused an International brand with Sri Lankan tastes by developing a host of new
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http://www.slideshare.net/SK.Ansari/kfc-swot-presentation-presentation http://www.strategicmanagementinsight.com/swot-analyses/kfc-swot-analysis.html Definition of 'Agency Problem' A conflict of interest inherent in any relationship where one party is expected to act in another's best interests. The problem is that the agent who is supposed to make the decisions that would best serve the principal is naturally motivated by self-interest, and the agent's own best interests may
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Burger King The first Burger King was called Insta Burger King, created on July 28th, 1953 in Jacksonville, Florida. The founders were Keith J. Kramer and Mathew Burns. This partnership was started in 1952 with Mathew Burns asking his stepson, Keith J. Kramer to go into business with him. At that time Keith owned a drive-in restaurant in Daytona Beach, Florida. Keith went out to San Bernardino, California to visit a McDonald’s. While in California, Mathew and Keith obtained the rights for
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Yum! Brands Yum! Brands started out as Tricon Global Restaurants in 1997 as the result of a separation from PepsiCo, and became owners of the KFC, Pizza Hut and Taco Bell brand names worldwide. Yum! Brands is now a Fortune 500 company based out of Louisville, Kentucky and the world’s largest restaurant company in the world in terms of system restaurants. With over 37,000 restaurants in over 110 countries, Yum! Brands dominates four sectors of the quick-service food industry: Mexican with the Taco
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