Strategy Report for Yum! Brands Deirdre Chew Karen Bonner Mitchell Amsler April 14, 2010 Yum! Brands Table of Contents Executive Summary ...................................................................................................... 3 Company Overview ....................................................................................................... 4 History ....................................................................................................................
Words: 6950 - Pages: 28
House of Kebab Contents 1 Introduction 2 1.1 Company Summary 2 1.2 Company Ownership 3 2 Five Forces Model and Analysis 4 2.1 Barriers To Entry 5 2.2 Supplier Power 8 2.3 Buyer Power 10 2.4 Threat of Substitutes 11 2.4.1 The Threat of Substitutes are High 11 2.5 Rivalry among Existing Firms 12 3 Conclusion 17 INTRODUCTION House of Kebab is a locally owned fast food outlet that will be positioned as an international franchise through our creative approach to the company's
Words: 4548 - Pages: 19
NEW DELHI INSTITUTE OF MANAGEMENT SERVICE MARKETING COMPARATIVE STUDY OF THE VARIOUS PIZZA OUTLETS TABLE OF CONTENTS Topic | Page number | 1. Executive summary | 2 | 2. Introduction to fast food | 3 | 3. Introduction to pizza | 5 | 4. Domino’s Pizza | 7 | 5. Pizza Hut | 10 | 6. Papa John’s | 13 | 7. Comparative study based on 7P’s | 15 | 8. Key Findings | 17 | 9. Recommendations | 18 | 10. Bibliography | 19 | EXECUTIVE SUMMARY TITLE:
Words: 2237 - Pages: 9
Company Analysis: A&W Canada Company Background History A&W is a fast food restaurant that is world famous not only for its food product, but mainly for its original beverage; the A&W root beer. In 1919, a man by the name of Roy Allen decided to set up a drink stand at a parade, which was honoring World War I veterans returning home to Lodi, California. He offered a new product called root beer. The creamy beverage was a great success; so much that he took on a business partner
Words: 3732 - Pages: 15
suggest for Taco Bell in the future? Are there other regions for expansion? YUM! Brands, Inc. now operates in six divisions: YUM Restaurants China (China or China Division), YUM Restaurants China (YRI or International Division), Taco Bell U.S., KFC U.S., Pizza Hut U.S. and YUM Restaurants India (India or India Division). Taco Bell has 7 stores in India, which located in three cities: Bangalore (Sony World Signal, Innovation Mall, and Brookefield Mall), Mumbai (Oberoi Mall, R City, and Viviana
Words: 611 - Pages: 3
most commonly used social media outlet is Instagram. For the exception of Chick-fil-a and Popeyes, Instagram is used by the fast-food chains to show their customers photos of new products being released and the types of food they serve. Chick-fil-a, KFC, Popeyes, and Bojangles all use YouTube to interact with their customers. They show commercials and interactions with their customers. Lastly, Bojangles is the only fast food chain to use Pinterest as a part of their social media. Chick-fil-a website
Words: 610 - Pages: 3
Table of Contents 1.0 Introduction 2 1.1 Introduction of Kentucky Fried Chicken (KFC) Corporation 2 1.2 Objective of Ethical Audit Report. 2 2.0 Identification of KFC's Ethical Dilemmas 2 2.1 Trans fats 3 2.2 Animal cruelty 3 2.3 Environmental concerns 4 2.4 Wages and working condition 4 3.0 Ranking and evaluation of KFC's responses to its Ethical Dilemmas 6 3.1 Ranking of KFC's Ethical Dilemmas 6 3.2 Major Ethical Theories 7 3.2.1 Teleology 7 3.2.2 Deontology 8 3.2.3
Words: 3804 - Pages: 16
sub-brand of Yum Brands in the year 2002 and benefitted greatly from the position and brand value of Yum foods. In the past the KFC chain of restaurants grew at a very fast pace and has become today one of the largest chicken restaurants chain in the world. KFC has been known to be a leader in the chicken restaurant segment with an annual sale of more than a billion dollars. The KFC as a brand is well established in the dining out as well as delivery service provider in the fast food industry. Despite
Words: 462 - Pages: 2
English 110 Fast Food Marketing Starting from Disney’s success, the marketing targeting to children has exploded in recent decades. As another pioneer, McDonald, one of the biggest fast food manufacturers and advertiser, invests a huge block of fund on various advertisements every year. Children now live in these advertisements and become the members of their customer group. The fast food then brings high calories, causing them fat. Is the story simple enough to say that the fast food marketing
Words: 659 - Pages: 3
Company Description 2 3.2 Review of the Mission Statement 3 4. McDonald’s 5 4.1 Company Description 5 4.2 Review on mission statement 6 5. Dominos 9 5.1 Company Description 9 5.2 Review of Mission Statement 10 6. Kentucky Fried Chicken (KFC) 11 6.1 Company Description 11 6.1 Review of mission statement 11 7. SUBWAY Chain 14 7.1 Company Description 14 7.2 Review of mission statement 14 8. Conclusion 15 References List 16 1. Introduction This report
Words: 3180 - Pages: 13
