KFC HOLDINGS (MALAYSIA) BHD 65787-T 1 KFC Holdings (Malaysia) BHd (65787-T) annual Report 2011 annual Report 2011 after 38 years of ‘Finger lickin’ good’, we have changed our tagline to simply ‘so good’. ‘so good’ reflects our commitment to product, place, people, price and promotion. ‘so good’ is that great experience of a good meal shared between family and friends. at KFC, it is all about building a brand that brings people together and creates that ‘so good’ moments. Thus, the choice
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marketing orientation for KFC Holdings (M) Berhad. Macro and micro environmental factors able to see and the buyer behaviour can affect marketing decisions. KFC continues to develop in Asia. KFC come to Malaysia in 1973, the American establishment fast food since has extending forcefully to become the biggest Fast Food chain in Malaysia, it has 275 outlets. In Malaysia, KFC fast food restaurant was first opened in year 1973 on Jalan Tunku Abdul Rahman. The headquarter of KFC is located at Jalan Sultan
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(Urmi Saha, n.d.) KFC, Kentucky Fried Chicken is the largest and the most famous brand quick service restaurant of the fast food in Malaysia. In Malaysia, the first KFC restaurant was opened at Jalan Tunku Abdul Rahman in 1973. (Center Blog, 2009) Today there are more than 500 KFC Restaurants across the nation and still counting. At first KFC utilized stove-top secured cooking pots to broil its chicken. In the 1960s, the formally recommended model was the L S Hartzog created "KFC 20-Head Cooker" which
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businesses of KFC Holdings (Malaysia) Bhd and its parent, QSR Brands Bhd, effective 21 January 2013. QSR Brands (M) Holdings Sdn Bhd dominates Malaysia’s rapidly expanding retail food industry. Headquartered in Kuala Lumpur, Malaysia, the company operates the following. * Over 260 Pizza Hut restaurants in Malaysia and Singapore * Over 680 Kentucky Fried Chicken (KFC) restaurants in Malaysia, Singapore, Brunei, Cambodia and India * Over 20 RasaMas restaurants in Malaysia and Brunei
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Background KFC began with Colonel Harland Sanders. He discovered his penchant for cooking when he was only 9 years old. Through the years he grew up to become a personage the world knows as Colonel Sanders, founder of KFC. He reached celebrity status in 1952, when he decided to franchise his famous Kentucky Fried Chicken recipe blends of 11 herbs and spices to the rest of America. By the early 70's, that special recipe reached Malaysia. Today, KFC Malaysia continues to serve finger lickin'
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| STRENGTH 1. Second best global brand in fast food industry in terms of value 2. Original 11 herbs and spices recipe 3. KFC is the market leader in the world among companies featuring chicken as their primary product offering 4. KFC in Malaysia operates in urban in each state. | WEAKNESSES 1. Use plastic bag; cannot be recycle 2. Free Wi-Fi- limited area and capacity 3. Unhealthy Food | OPPORTUNITIES 1. Operates in fast growing industry 2. Going green 3. Competitors (PIZZA
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world knows as Colonel Sanders, founder of KFC. He reached celebrity status in 1952, when he decided to franchise his famous Kentucky Fried Chicken recipe blends of 11 herbs and spices to the rest of America. By the early70's, that special recipe reached Malaysia. KFC Holdings (Malaysia) Bhd, which is held by KFCH. Through its subsidiaries, engages in restaurant, poultry production and processing, and property holding businesses. It operates a chain of KFC and RasaMas restaurants. The company also
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I would like to thanks to my manager of KFC Ms Rossa giving me this learning opportunity. Her organizational skills, professionalism, and kindness create a work environment that is enjoyable to work in. This report bears testimony to the large amounts of knowledge and experience that I have gained throughout my Students in Enterprise Programmed (SIEP) Training duration at KFC PEN (M) SDN BHD, GELANG PATAH,JOHOR. The report touches briefly on KFC as an excellent as a team member. Special
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issues faced by Kentucky Fried Chicken(KFC) business operations in India. KFC being one of the largest fast food chain all over the world. The KFC business operations in India was entered in 1995. KFC did not adhere to the prevention of Food Adulteration Act, 1954. Chicken used in KFC was contaminated with MonoSodium Glutamete(MSG) which is used to enhance the flavor. Usage of MSG is restricted in INDIA as it creates serious health problems on the long run. KFC suffered the serious ban on chicken items
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employ such results to develop appropriate consumer satisfaction policies. 5. Mohamed, Rozita Naina, Daud and Norzaidi Mohd (2012), have studied on “The impact of religious sensitivity on brand trust, equity and values of fast food industry in Malaysia”. The paper focuses on the fast food industry and concentrates only on the impact of religious sensitivity on brand trust, equity and values. The results provide insights to the fast food sector and other organizations of similar structure regarding
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