INTRODUCTION Among all the fast food chains here in the Philippines, the Jollibee Food Corporation is considered to be the most popular choice among all the Filipinos. The Jollibee Food Corporation has been serving us with their delectable collection of fast food, but what do we really know about the Jollibee Food Corporation? Where did Jollibee Food Corporation come from? When did Jollibee Food Corporation start? Who founded the Jollibee Food Corporation? Well here's a little history behind the
Words: 530 - Pages: 3
Kentucky Fried Chicken Today Every day, more than 12 million customers are served at KFC restaurants in 109 countries and territories around the world. KFC operates more than 5,200 restaurants in the United States and more than 15,000 units around the world. KFC is world famous for its Original Recipe® fried chicken, made with the same secret blend of 11 herbs and spices Colonel Harland Sanders perfected more than a half-century ago. Customers around the globe also enjoy more than 300 other products
Words: 2584 - Pages: 11
select Kentucky Fried Chicken (KFC) as our choice. There are five sections in this essay. The first section is to inform you the key elements in the paper. The second section will address the most important issue confronting the firm. Section three is external analysis. In this section, the external environmental analysis will be discussed. The fourth section is internal analysis. The same with section three, we will make our analysis of internal environment of KFC. In the last section, we will give
Words: 1080 - Pages: 5
The story of KFC in China is one of great success on an economic level, as well as a great example of international business. There are many factors behind KFC’s success in China which include, five competitive advantages: infusing a Western brand with Chinese characteristics, expanding rapidly, developing a logistics network, training employees in service, and focusing on ownership rather than franchising. KFC is part of the Yum! Brand, which also owns Pizza Hut and Taco Bell. KFC China’s success
Words: 898 - Pages: 4
TABLE OF CONTENTS I. EXECUTIVE SUMMARY II. SOLUTION ANALYSIS 1. Company analysis 2.1 Mission statement 2.2 Marketing objective 2. Environment analysis 3.3 Economic environment 3.4 Social environment 3. SWOT analysis 4.5 Strengths 4.6 Weaknesses 4.7 Opportunities 4.8 Threats 4. Competitors 5.9 Direct competitors 5.10 Indirect competitor III. MARKETING STRATEGIES 1. Segmentation 2.1 Behaviour
Words: 3050 - Pages: 13
Future Expansion Pizza Hut came to Pakistan in somewhat the same way it began in America; it was Dan Carney who approached Manzar Riaz with proposition of bringing the chain to Pakistan. Along with its flagship restaurant in Clifton it has three more operational units functioning in Karachi, while one is functioning in Gulberg, Lahore. It is called “RED ROOF”, with seating capacity of 350, which makes it the largest in the sub-continent. Pizza Hut being the first international Franchisee in Pakistan
Words: 1237 - Pages: 5
Caktiong’s Jollibee has been one of the most admired, most copied, most innovative and most professionally-run companies here in the Philippines. It has been the number one fast food chain overtaking giants such as McDonalds and Kentucky Fried Chicken or KFC. How did a local jolly red bee knocked down multinational red-haired clown named Ronald? Let’s see another inspiring story of the founder. With its success, Jollibee franchise has now a tag price of P25+ Million (US$ 500,000+) II. Context Analysis
Words: 281 - Pages: 2
Kentucky Fried Chicken (Japan) Limited Background • Harland Sanders – 6th grade dropout – casual cook. Late 40’s – developed a recipe for chicken based on a pressure-cooking method and secret seasoning mix of 11 herbs and spices. • Sold 700 franchises < 9 years. • Sander’s management style – relied on basic goodness of people around him and trusted the franchises to play fairly. There were no formal management systems or strategic controls in place. • Sanders in his 70’s
Words: 603 - Pages: 3
Fried Chicken(KFC) which is one of the Strategic Business Units (SBU) of Yum!Brands. We will give the profile of Yum!Brands and KFC, and also analyze the strategy of the company, its internal and external environment, its position vis-à-vis its competitors, its competitive advantage and how far it has come/how well it is doing today. We intend to focus on one local market, so in this project we are taking KFC China as our case study. We decided to choose Yum!Brands and specifically KFC as our project
Words: 1643 - Pages: 7
Chicken (KFC) is a renowned fast food chain having its operations all across the globe and enjoys a lot of reputation due to its spicy food items. KFC has planned to launch its operation in India in early 1990’s amid of strong protest from the People for Ethical Treatment of Animals (PETA) and violation of the food Adulteration act, 1954, with an excessive amount of active ingredient of monosodium glutamate. Along with this heavy protest from the opposition parties to stop the invasion of KFC into Indian
Words: 486 - Pages: 2
