The Integration of Social Media in Marketing Campaigns A Research Paper Presented to Ms. Maria Luisa Velasco In partial Fulfillments For the Course ENGLRES Term 1, SY 2014-2015 Karla June Marie Y. Ocampo Maria Kristine Louly DR. Pastor 1 Thesis Statement: Although social media poses some limitations, it still benefits entrepreneurs and start-up businesses because it serves as a virtual marketplace, a platform of communication and a social influence in effectively gaining customers
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Evaluation and Marketing Recommendations for In-N-Out Background In-N-Out Burgers, Inc. is a regional chain of fast food restaurants with locations in California and the American Southwest. It was founded in 1948 by Harry Snyder and his wife Esther, and today its headquarter is in Irvine. In December 12, 2013 In-N-Out had over 18,000 staff and 290 locations expand to Phoenix, Arizona; Draper, Utah, Dallas and Texas. In-N-Out Burger refused franchising business to avoid the high quality food and
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widely scattered and too varied in their needs and buying practices. Hence, many companies today are smartly moving away from mass marketing into target marketing in which they identify market segments, selecting one or more market to enter and developing products and marketing mixes tailored to each market. Example of companies that had successfully implemented marketing strategies are Subway and Crocs. The strategies are market segmentation, market targeting, and positioning. Market segmentation
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Krishna Burberry: Burberry moved manufacturing work overseas to China (offshoring). This involved the closure of their factory in Rhondda, causing 300 jobs to be lost in Rhondda. Consequently staff were crying when given the news and protests were held, causing the reputation and brand image to worsen in the short-term of Burberry as a result of making such an unethical move. This was a large concern as Burberry provided well-paid, quality employment, so the 300 job cuts in Rhondda meant a sad
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product is needed or not. Management has at least ensured that the quality and design of the product is good. This type of business orientation is quite risky as it can fail on the market if people do not need it nor are willing to use it in spite of marketing strategies being undertaken. (c) Sales orientation: This concept underpins the need to canalize all energies towards selling the product. The particular product is made available to consumers and salespersons use aggressive selling techniques
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that you have studied. Discuss how marketing strategies may differ in two cultures you are familiar with” Marketing strategies are the ways in which a business offers the consumers a product, and also offers a way for the consumer to find out more about where to purchase the product and at what price. Marketing strategies include the 4 Ps: product, price, place and promotion and are used to increase sales revenue, profit and also customer awareness. Marketing strategies may differ between two different
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CONTENTS EXECUTIVE SUMMARY.......................................................3 COMPANY DESCRIPTION...................................................4 CURRENT MARKETING SITUATION..................................5 1 Past and actual success ENVIRONMENTAL ANALYSIS..........................................10 1. Macro analysis : PESTEL 2. Micro analysis: PORTER 5 FORCES TREND..............................................................
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Businesses large and small are affected not only by their own internal factors, but also by environmental factors over which they have little if any control. Marketing decisions must take into account these environmental factors to create an accurate picture of the marketplace. To ignore the outside factors is to set yourself up for failed marketing and lost revenue that can, in turn, affect the success of your entire brand and or company. The first environmental trend I would like to discuss is the
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raised to support the cause 3. Create a surplus – for example, to generate more money than it takes to operate its fund-raising activities, which can be spent on the supported cause. Marketing objectives Marketing and business objectives are both different however both will be SMART marketing objectives may be based on factors besides survival and growth. Although they both support business’s overall objective of growth. -Market leadership Market leadership is the position of a business
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[pic] Marketing Research of Subway Executive Summary This paper aims at conducting marketing research of Subway with a purpose of attaining its strategic objectives comprehensively. This company is an American world’s largest fast food chain, primarily selling submarine sandwiches and salads, that operates on the franchising principle. Marketing research is “the function linking the consumer, customer and public to the marketer through information – information
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