and “finger licking good” chicken meals, KFC was started by Harland Sanders as a tiny restaurant called “Sander’s Court and Café” at a gas station. Now, a more than 11000 restaurants in 85 countries, KFC is the world’s largest chicken fast-food restaurant and one of the top fast-food chains worldwide. It was also one of the first fast food restaurants to go international4 and is popular in many countries. After having gone through many different hands, KFC is now under Yum! Brands Inc together with
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Factors effecting…. Factors Effecting Brand Preferences: A Comparative Study of McDonald’s and KFC Abstract The study was undertaken with an objective to identify factors affecting brand food products about two major food industries i.e. Mc-Donald’s and Kentucky Fried Chicken (KFC). Factors included were taste and quality of product, price of product, delivery of product, availability of product, environment of restaurant, staff of behavior and value for money. A pre design questionnaire
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Kentucky Fried Chicken Today Every day, more than 12 million customers are served at KFC restaurants in 109 countries and territories around the world. KFC operates more than 5,200 restaurants in the United States and more than 15,000 units around the world. KFC is world famous for its Original Recipe® fried chicken, made with the same secret blend of 11 herbs and spices Colonel Harland Sanders perfected more than a half-century ago. Customers around the globe also enjoy more than 300 other products
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VRIO Framework of KFC VRIO framework use to find out the core competencies or sustainable competitive advantages which are helping firm to operate profitably in long term. For KFC, we try to find out its competitive advantage where we used four key components which help to identify in what KFC have competitive advantage compare to its competitors. Resources Valuable Rare Inimitable Exploited by the Organization Brand Recipe Experience X X Location X X Price X X
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Public Relations Events and Experiences Coupons, Discounts and Bundled packages An organization finds most of its meanings and survival through promotion. At KFC, Promotion is the main tool to bring all chicken lovers attention towards its delicious one-of-a-kind product, the Fried Chicken. Profile criteria: Profile criteria 1. Gender: KFC is for each gender both male and female. 2. Income: Everyone can use the KFCservice upper and middle class . 3. Age: age limitation for using this product above
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be forgotten at all. Finally, we are thankful to our friends for their support and encouragement, . • Introduction of KFC: 4 • Company Overview: 9 • Product and Services: 12 • Conclusion: 25 • References: 28 • Appendix: 29 Introduction of KFC: Background: Kentucky Fried Chicken was founded by Harland Sanders in Corbin, Kentucky. Harland Sanders was born on a small farm in Henryville, Indiana, America
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KFC & FAST FOOD INDUSTRY Strategic Management PRESENTED BY SHAHRYAR HASSAN 4517 KHALID YOUSUF 3724 SAQIB RAHIM 5286 TOUSEEF ALI 7363 RAFIQUE AHMED 5445 EXECUTIVE SUMMARY The case is about KFC, which is the third largest fast food chain with over 12,200 outlets in 99 countries. The outlets comprise of franchises, company owned and affiliated. One of the issues faced by KFC was that it offered only chicken
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Company History: KFC Corporation is the largest fast-food chicken operator, developer, and franchiser in the world. KFC primarily sells chicken pieces, wraps, salads and sandwiches. While its primary focus is fried chicken, KFC also offers a line of roasted chicken products, side dishes and desserts. Outside North America, KFC offers beef based products such as hamburgers or kebabs, pork based products such as ribs and other regional fare. KFC, a wholly owned subsidiary of PepsiCo, Inc. until
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(formerly known as Triple Platform Sdn Bhd) acquired the businesses of KFC Holdings (Malaysia) Bhd and its parent, QSR Brands Bhd, effective 21 January 2013. QSR Brands (M) Holdings Sdn Bhd dominates Malaysia’s rapidly expanding retail food industry. Headquartered in Kuala Lumpur, Malaysia, the company operates the following. * Over 260 Pizza Hut restaurants in Malaysia and Singapore * Over 680 Kentucky Fried Chicken (KFC) restaurants in Malaysia, Singapore, Brunei, Cambodia and India
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food restaurants are often developed from numerous locations operation under the same upper management. Some of the fast food restaurant in Vietnam's most successful. Such as Lotteria, KFC, Buger king and so on. In it, lotteria (South Korea) is considered the "big brother" with more than 200 stores, followed by KFC (USA) has opened 140 stores and No. 3 is Jollibee (Philippines) with over 30 stores. * Quick-service restaurants offer consistent food with a reasonable diet. Due to highly regulated
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