Threat of New Entrants - Moderate The industry is dominated by a number of international Quick Service Restaurant (QSR) chains, including McDonald’s, Burger King, Pizza Hut, KFC and Domino’s (Datamonitor, 2010). These global brands are extremely valuable, boasting strong customer loyalty and recognition; indicating consistent quality and service. Key players including McDonald’s, adapt their marketing orientation to suit local cultures and social norms (Datamonitor 2010), strengthening the brand
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Which Elements are Important to Customers in Fast Food Restaurants: Food quality, Time, and Price. Introduction A phenomenon anyone can easily observe is that people eat more meals outside their home than before(Kara, Kaynak, & Kucukemiroglu, 1997), and fast-food has increasingly become popular over the past decades (Pereira et al., 2005). When people are short of time, sick and tired of preparing for meals at home, or hatred to waiting, they willingly go out and eat meals. According to
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TABLE OF CONTENT 1. Case Abstract 2 2. Statement of Vision and Mission (Actual) 3. External Audit: 6 i. The Five-Forces Model of Competition 7 ii. Competitive Profile Matrix (CPM) 10 iii. External Factor Evaluation Matrix (EFE) 11 iv. BCG Matrix 12 4. Internal Audit: 15 a) Financial Ratio Analysis 15 b) Internal Factor Evaluation
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Appendix 1: Definition of Fast-food restaurant There is little consensus about the definition of fast food in the literature. For example, the American Heritage Dictionary defines fast food as “Inexpensive food, such as hamburgers and fried chicken, prepared and served quickly.” While everyone agrees that prominent chains such as McDonald’s serve fast food, there is less agreement about whether smaller, independent restaurants are also “fast food.” The Census of Retail trade defines a fast food establishment
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Organizational Ethics & Social Responsibility, Chapter 8 of week 4, I have chosen to review and respond to the topic of “Management as a Role Model”. I remember one of my first employment opportunities as a young man; this was with a fast food company, KFC, or Kentucky Fried Chicken. I started the job as a team member when I was 17 years old. I was still finishing up high school and already enrolled into college. Immediately upon employment my co-workers became greatly fond of me, and accepted me onto
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Kentucky Fried Chicken – Is there Fowl Play? Kentucky Fried Chicken (KFC) is a quick service restaurant chain headquartered in Louisville, Kentucky and was founded by Colonel Harland D. Sanders in 1939. KFC restaurants across the world offer fried and non-fried chicken products such as sandwiches, chicken strips, chicken-on-the-bone and other chicken products marketed under a variety of names. KFC restaurants also offer a variety of side items suited to local preferences and tastes. An American
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kfc The beginning of kfc after leaving the family home at the age of 12, Sanders passed through several professions, with mixed success. In 1930, he took over a Shell filling station on U.S. Route 25 just outside North Corbin, a small city on the edge of the Appalachian Mountains. It was here that he first served to travellers the recipes that he had learned as a boy: fried chicken and other dishes such as steaks, country ham, and pancakes. Originally using his own dining room table, in 1934
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THIS REPORT CONTAINS ASSESSMENTS OF COMMODITY AND TRADE ISSUES MADE BY USDA STAFF AND NOT NECESSARILY STATEMENTS OF OFFICIAL U.S. GOVERNMENT POLICY Voluntary - Public Date: 6/10/2013 GAIN Report Number: IN3056 India Post: New Delhi India’s Quick Service Restaurant Sector Growing Report Categories: Retail Foods Food Service - Hotel Restaurant Institutional Promotion Opportunities Approved By: David Williams Prepared By: Priya Jashnani Report Highlights: The first foreign quick
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Contents Executive Summary: 3 1.0 Introduction: 4 2.0 Situational Analysis: 5 3.0 Gaps Model: 8 4.0 Apostle Model: 10 5.0 Service profit chain model: 11 6.0 Recommendation: 12 7.0 Conclusion: 12 8.0 References: 13 9.0 Appendix: 15 Executive Summary: This report provides an overall portfolio of business activities of MacDonald’s Corporation which considered being the world leading food retailer. This report made up of six main parts where the introduction includes the history
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Consumer Traits and Behaviors Within McDonald’s Shelby George, Kirk Kennedy, Kasthuri Naidoo, Donna Schlaht, Va’a Tuilesu PSY/322 October 14, 2013 Mary-Lynne Ament Consumer Traits and Behaviors within McDonald’s In 119 countries around the world a person can see the yellow and red arches, order a meal, and be a McDonald’s customer (McDonald’s, 2013). Even before a person decides to make an order, McDonald’s has communicated through a number of psychological and social mediums tailored to
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