Fast food is not a new concept in Nigeria and has been around for a long time with the sale of roadside akara, ewagoin and rice by road side petty traders and hawkers. However the fast food industry experienced a major overhaul in 1986 when UAC launched Mr Biggs. According to Jai (2004), this set a major trend in the Nigerian fast food industry. Mr Biggs initially started as an in- house office kitchen but soon began to expanded due to very high demand for its products and services. It has remained
Words: 368 - Pages: 2
for public before make any decision. Kentucky Fried Chicken (KFC) is a well known fast food brand in the world; it was founded by Colonel Harland Sanders in 1952. (KFC.com) KFC is a chain restaurant in the world to selling fried chicken to customers; it has more than 11,000 branches in more than 80 nations over the world. The products of KFC selling are fried chicken, nudges, sandwiches, desserts, salads and so on. In addition, KFC not only selling the food also selling the service to customer
Words: 497 - Pages: 2
Threat of new entrants New entrants are threats to the existing firms within an industry because they bring new capacity to the industry, and a new desire to gain market share and resources. If the entry barrier to the industry is high, the threat of new entrants is lower. The relatively high capital requirements and sunk costs create certain degree of entry barriers for Chinese restaurant industry. According to the information provided by Trade and Industry Department (2006), the capital requirements
Words: 1043 - Pages: 5
Tropical Hut is one, if not the oldest, fast food joint in the Philippines. It started in 1962 when the Que family had this idea of putting up a coffee shop within the confines of their supermarket, thus, Tropical Hut Hamburger was born. Now, it has more than 50 branches nationwide and still growing, proving that it can hold its stance in the fast food arena. Before Jollibee, before McDonald's, before Burger King, before anyone else, it seems, there is Tropical Hut Hamburger. And hamburger it is
Words: 354 - Pages: 2
SEC 302 2016 Fast-Food Sector Fast-Food Sector in Turkey Semin Eser Tolga Bozoğlu Deniz Sofu SEC 302 2016 Fast-Food Sector Fast-Food Sector in Turkey Semin Eser Tolga Bozoğlu Deniz Sofu OUTLINE 1. Description of the Sector 2. Value Chain for the Sector 3. Sector Dynamics 4. Significance of the Sector for Turkey 5. Current Problems of the Sector 6. SWOT Analysis Approach
Words: 2100 - Pages: 9
CHAPTER II- LITERATURE REVIEW In today's competitive environment it is very important for marketing managers to utilize the complete variety of marketing mix tools to achieve maximum result and one of these marketing tools is sales promotion which has been very important in the food retail division(Sue Peattie; 1998). Nowadays several promotional tools such as coupons, bonus packs, free samples and sweepstakes are very commonly practiced activities offered by manufacturers to its consumers but the
Words: 1091 - Pages: 5
Submitted to: Report 11 March, 2014 Innovative Research & Consultancy Ltd. Kazi Food Limited Kazi Food Limited is a company under the Kazi Farms Group. Kazi firms limited was established in 1996 and as of today they are the largest player of poultry industry of Bangladesh. There are 20 different company under the Kazi Farms Group banner (source: www.kazifarms.com). The group is operating in almost all sectors of the industry. They got breeding farms, hatcheries and feed miles. Having a solid
Words: 3277 - Pages: 14
Study of Consumer Behavior at McDonalds (Bayan) and KFC (SM Downtown branch) Submitted by: Culala,Mharnie David, Mary Rose Dunglao, Rissa Gutierrez,Rachel Nucup, Aimee Ocampo, Rialyn. Tumabcao,Jaime Submitted to: Prof. Jonathan Lintag Brief History of McDonalds McDonalds is the world’s largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 million customers across 35,000 outlets. Head quartered in the United States. The company began in
Words: 992 - Pages: 4
Braun 1 Chloe Braun Professor Fine ENC 1101 22 September 2015 "Dont Blame the Eater" by David Zinczenko In this essay David explains why people shouldn't blame the eater, but instead the environment they grew up in. In the introduction of this essay he explains his background. He grew up in a typical home in the 1980's, his parents were split up so they were on a budget. Growing up as a kid for him, lunch and dinner meant Taco Bell, McDonalds, Pizza Hut or Kentucky Fried
Words: 733 - Pages: 3
NARRATION: There are so many people here, there is a fast food restaurant, and serve with fried chicken, burgers, and my favourite fries. Look, there are two girls standing in front counter. They ordered two sets of fast food without thinking twice. Here comes the food. After sitting down, they start to eat and chat with each other happily. Seems like they are enjoying their moment. See what is happening. Everything is as expected, they are not able to finish such large potion food. And then walk
Words: 457 - Pages: 2
