Murad Tahirov Marketing Spotlight-Nike The Nike story begins with its founder, running enthusiast Phil Knight. In 1962, Knight started Blue Ribbon Sports, the precursor to Nike. At the time, the athletic shoe industry was dominated by two German companies, Adidas and Puma. Knight recognized a neglected segment of serious athletes whose specialized needs were not being addressed. The concept was simple: Provide high-quality running shoes designed especially for athletes by athletes. Knight
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Introduced in 2005, the Vibram FiveFingers (VFF) shoe has become a highly visible figure in the world of athletic shoes and has gained a sizeable chunk of the minimalist shoe market. The Vibram FiveFinger Shoe was originally intended for yacht owners that wanted to maintain their grip on the deck without compromising the barefoot feeling. The VFF has gained many accolades since its inception one of them being Time Magazine’s best inventions of 2007. The shoe’s entrance into the world of athletic
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Passion Blog #1 How can this lightweight, rubber sole, canvas body shoe, never become extinct? Converses have been around for a little over a century now, and yet people still wear them (the more modern version that is). Starting out as a basketball shoe, in the late 70s to 80s, these little shoes have now transformed into skateboarding, causal and even dance shoes on a global scale. The world seems to love there Chucks. In the music world, rapper/ songwriter Wiz Khalifa has become the new
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does the company accumulate value that results in profitability? ECCO A/S had been very successful in the footwear industry by focusing on production technology and giving quality by maintaining full control of the entire value chain from "cow to shoe." ECCO has a unique competitive environment and holds a distinct advantage from it's competitors. Most of ECCO's competitors are "branded marketers", who do not produce most of their offerings, they brand and market them. These competitors include
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Geox Executive Summary Since the early 1900’s Mario Polegato had the idea of a shoe that had breathability. After coming up with the idea of a sole that “breathes” he tried to sell his invention to several manufacturers but none were interested. Once that failed Mario began to manufacture the shoes on his own. Geox’s product was like none out there and before long Geox had become a global name. Geox started out in 1995 with Mario and five other businessmen making children’s shoes. Just five
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COMPANY BASIC INFORMATION Company Name : Painted Path Nature of Business : Product and service-oriented Address : 27, Dinasti Sentral, Jalan Kuchai Maju 18, Off Jalan Kuchai Lama, 58200 Kuala Lumpur, Federal Territory of Kuala Lumpur. Telephone Number : 603-79586222 Fax Number : 603-79586223 E-mail Address : paintedpath_kl@gmail.com Website Address : www.paintedpath.com.my Facebook Address : www.facebook.com/paintedpath Business Operation Hours : 0900-2100 daily except Tuesday
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has been one of the most successful retailers of their time; therefore we would like to capitalize on their success for a new concept about a product launch. The overall concept is to launch a revamped Nike Shox gym shoe that will be the “Marathon runners winner Shoe: Nike Shox.” This shoe will be launched in the metropolitan area of Chicago for a Bank of America sponsored Chicago Marathon. The reasoning behind this is due to the fact that it is a highly populated area with a
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initially operated as a distributor for Japanese shoe maker Onitsuka Tiger. Many top Oregon runners began wearing the shoes, and the shoe's popularity grew quickly. The company's profits grew quickly, and in 1966, BRS opened its first retail store, located in Santa Monica. In 1971, with the relationship between BRS and Onitsuka Tiger nearing an end, BRS prepared to launch its own line of footwear, which would bear the newly designed "Swoosh." The first shoe to carry this design was a soccer/football
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Generally, the sites are very similar. They offer variety, color choice, monograming. A customer can develop the shoe they want to meet their needs. Neither web site was particularly easy to navigate. In terms of use, I didn’t find much difference. The Nike page was barely more navigable. Timberland’s links didn’t always take you to where you expected to go. Pricing seems to be very different between the shoes. The boat shoes I built on Timberland’s site were $110, regardless of what I customized
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share of broader shoe market inspite of huge marketing expenditure 3. Problem Identification: • Loss of core identity- technical excellence-Serious athlete shoes • Confusion in mind of consumers about what the company really stands for • None of the companies products is making its target consumers happy 4. Alternatives before the firm: • Reintroduce the original pacesetter • Test all products properly before their launch- more quality checks • Increase & improve the shoe making capacity/capability
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