It is late June, and Sandra, head of operations at Mintendo, and Bill, head of sales of We ‘R’ Toys, are about to get together to discuss production and marketing plans for the next six months. Mintendo is the manufacturer of the popular Game Girl handheld electronic game that is sold exclusively through We ‘R’ Toys retail stores. The second half of the year is critical to Game Girl’s success because a majority of their sales occur during the holiday shopping period. Sandra is worried about
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Lego is for Girls Lego is a company that manufactured construction toys. Construction toys are variety of different pieces that allow making different models. (Tracy) Lego group is based in small town called Billund in Denmark. Because of Lego, Billund became second busiest airport in Denmark. And population doubles to above 6,500 each day during Lego business hours. (Leo) Lego started making toys in 1932 and in 1934 company came to be called “LEGO”. Lego is the number 1 brand in
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Mahjong: more than just a game... Mahjong is an inextricable part of Chinese cultural consciousness along with fireworks, red lanterns, and pandas. While not everyone knows how to play, you cannot find a person who hasn’t heard of it, and would be hard-pressed to find a Chinese household that doesn’t have a boxed set of mahjong tiles stashed away deep in a closet. Over the last century mahjong itself has changed very little and its position in the Chinese culture pantheon is indisputably secure
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Question 1: From the case, the characteristics of the toy industry: 1. Seasonal Demand Demand for toys is usually correlated with festive celebrations in a country. One close example is Christmas day which falls in December annually. Coincide with this celebration, significant portion of the toy’s annual sales usually happen towards the end of the year especially in those countries that are dominated by those that celebrate Christmas. The impacts of the seasonal pattern towards the industry
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HOW THE GAME ATTRACTS THE FILIPINO YOUTH? The first factor why it attracts the youth is the type of game involved. Filipino gamers The Culture love strategy of DOTA in theaction games and Philippines compared to board and mini games. It has a very different gameplay compared among other games. Also, it is a multiplayer game; people can play with others up to 10 persons per game. These are the heroes of DOTA, there are so much to choose from. They are divided into three groups, the
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The company designed a small range of toys that were manufactured in their home country. These toys proved to be popular in their home country and Cornelio Cesario then expanded the range of products. By 2005, within five years of starting jot, the founders were encouraged to see Taj’s products ordered by many large toy retailers across Europe. By this stage the companyhad grown considerably, and had annual sales of almost $2 million. Commencing in 2004, Taj toy started outsourcing all of its manufacturing
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turnout its customers, by implementing his strategic plan, credibly he manufactured almost 90% of products with same components and built the products to attract the customers. It was Successful and it gradually gave a rise in using of the Lego toys all over again. Designers were made to reuse the components in the new products. In this way he cut-shorted the number of products from 13,000 to 7,000. This reduction saved a significant amount to the company. He followed an expression
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There are three of the popular toys in the 1990s, which are Tamagotchi, Barbie, and Lego. The first digital toy is the Tamagotchi Tamagotchi means a handheld digital device, which can be cared for as a digital pet including feeding, playing, and cleaning up after it. For example, the first Tamagotchi was created in Japan by Bandai in 1996. It went on to sell 76,000,000 units worldwide by 2010 (“Tamagotchi,” 2015). It was quite cheap with the price depending on the different versions available,
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Chapter 1 LEGO Case Write-Up My key takeaways are 1) Company should combine business strategy, organization strategy and information strategy together in order to make a good innovation. 2) Keep uniqueness and develop new product to attract new segments is very important in a hypercompetitive environment. 3) A strong information management system can be very helpful. 1. How did the information systems and the organization design changes implemented by Knudstorp align with the changes in business
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Summary This case is about the recalls of 2007 by Mattel Toys produced in China due to lead found in paint used to produce the toys and due to loose magnets that could cause serious injury to children if ingested. Mattel blamed the lead paint problem on its Chinese suppliers who had subcontracted with other suppliers. The media storm around the recalls caused a loss of consumer confidence in the “Made in China” brand. Chinese officials felt that Mattel unfairly blamed Chinese suppliers for all
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