Eric Naylor 11/11/2013 Killing Us Softly In this newest update of her Killing Us Softly series, Jean Kilbourne takes a look at how distorted and destructive ideals of femininity are. The film shows a range of new print and television advertisements to lay a pattern of damaging gender stereotypes, images and messages that too often reinforce unrealistic, and unhealthy, perceptions of beauty, perfection, and sexuality. Killing Us Softly 4 challenges viewers to take advertising seriously, and to
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“Killing Us Softly” Personal Response Essay “Killing us Softly” is a documentary by Jean Kilbourne on the message that the advertisement industry sends out to women and the near impossible standards of feminine beauty it upholds. Cindy Crawford once said “I wish I looked like Cindy Crawford”. Now this might sound bizarre to many, but the truth is, in today’s world of Botox and Photoshop, cosmetic surgery and strict diets it is impossible to be that ‘perfect body’ that ads portray. According
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Rationale In my English class we watched a documentary called “Killing Us Softly” by Jean Kilborne. The talk was about women´s role in advertisements and how the image of females has been shown throughout many years. In the talk Ms. Kilbourne is criticizing the way that advertisements uses women to sell their products. She talks about women being objectified and dehumanized. As a result of the advertisements many girls and women gets a low self-esteem and they try to fit into the body image that
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Through the movie Killing Us Softly 3, Jean kilbourne has given an interesting perspective in portraying to us what it means to be a woman according to the image we see in the media. She makes the argument that although it appears that women in this day and era have acquired power, it is a false sense of achievement and very short lived. She has dissected and discussed how the media and advertising companies have evolved in the last 20 years. Advertising is more a part of our lives today than it
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Killing us softly 3 & Dreamworlds 3 Review Killing Us Softly 3 This post-viewing guide is intended to deepen the audience’s critical engagement with the documentary film, Killing Us Softly III. It is targeted at women and men between the ages of 15-30 who are bombarded with advertisements every day. Possible ways that the guide might be used include: recognition of to the role of advertisement in American society and culture, research projects aimed at exploring discrimination against women
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ad #1 This advertisement reinforces what was stated in the film Killing Us Softly. This ad is for Maybelline’s “Lash Stiletto Voluptuous Mascara”. On the advertisement, there is of a tube of mascara, a red stiletto shoe and a woman’s face. This ad only shows part of the woman’s face, which is showing her off more as an object than a human being. Other than just objectifying the woman, this ad is clearly Photoshopped so that she looks “perfect”. She has no imperfections on her face and has no masculine
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concept of love, and sexuality, of success, and perhaps most important, of normalcy” Jean Kilbourne stated in “Killing Us Softly 4.” Advertisement has taken over the daily lives of humans trying to sell products and trying to sell body images. In the United States, 180 billion dollars are spent on advertising, causing the average person sees over 3,000 ads every day (Killing Us Softly 3). Many factors and persuading go into selling an advertisement that is connected to personal levels. Every advertisement
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Killing Us Softly Reflection One of the films that struck me the most was “Killing Us Softly”, the documentary on how advertising and the media as a whole, in general, can basically control this entire world. Sounds a bit drastic, but I really believe that this statement is true because of disgusting incidents that happen throughout the world from media portrayal today. The documentary effectively demonstrated how easy it is for advertising to send across various different hidden messages that can
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Killing Them Softly Art is extremely hard to create if you are trying to tell something extremely specific to current times, people, and places, if you succeed and people seem to see the same vision, you have achieved something, if they find something you did not expect, you have achieved something greater. However Killing Them Softly does not reach the certain heights it set to, instead it lies somewhere near a heavy-beating message without any subtlety, yet it still manages to tell an interesting
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In “Still Killing Us Softly” Jean Kilbourne describes the influence advertisements have on consumers. In addition, advertisers use specific methods to catch the consumer's attention and pull them into buying their products. She explains that these methods not only dehumanizes, but lowers the self esteem of women in order to gain the viewer’s awareness. To be specific, advertisements displays mainly on cosmetics to make a woman “perfect.” For example: One poster shows the face of a women without
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