Kimpton Hotels

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    Marketing

    1 HOTEL OWNER / OPERATOR STRUCTURES: IMPLICATIONS FOR CAPITAL BUDGETING PROCESS Chris GUILDING Service Industry Research Centre, and School of Accounting and Finance Griffith University – Gold Coast Campus Queensland AUSTRALIA C.Guilding@griffith.edu.au Tel: (07) 5552 8790 Fax: (07) 5552 8068 I am grateful for funding support for this study provided by the Australian Cooperative Research Centre for Sustainable Tourism. I would also like to acknowledge the helpful comments

    Words: 12681 - Pages: 51

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    Advertisement

    that they would not do their best at this." In October 2012, an advert for Expedia, titled "Find Your Understanding" As the world’ s largest online travel agency, their goal is to help plan a great trip with the best prices. Expedia offers :  Hotels  Flights  Car-rentals  Cruises  Activities  Easy to use.  Very exciting.  Wonderful graphics.  Options that encourage travel What is ‘ Advertising Stickiness ’ ? (advertising) a research measure that captures the extent to which viewers

    Words: 1681 - Pages: 7

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    Analysis of the Regency Plaza Case Study

    Analysis of the Regency Plaza case study 4.0 Risk Evaluation and Management of Regency Hotel Project Any project will presents risk elements that represent opportunities or threats that can undermine the smooth running or even completion of the project. Similarly the Regency Plaza project with its high stake of the deliverables, careful managing of risk should be top priority. Using the four stages of Risk Management framework, we shall attempt to evaluate how well risk was managed in the

    Words: 1267 - Pages: 6

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    Hospitality and Tourism Management

    Formulation and Strategies Financial Management Product Design Marketing Management Safety and Security Organisation of a Hotel Let Us Sum Up Clues to Answers 11.0 OBJECTIVES After going through this Unit you will be able to explain the: • • • • typology of accommodation in unorganised sector, procedures involved in policy and strategy formulation, application of marketing management in hotels, and role of safety and security in organised accommodation sector. 11.1 INTRODUCTION Ever since man started

    Words: 7801 - Pages: 32

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    Om 16

    management will: make sure that the way it manages the hotel is appropriate to the way it competes for business, and implement any change in the strategy and develop its operation so that it derives the long- term strategy of the hotel. In addition, the report addresses how the performance objectives might have internal benefits; and a concept from OM chapters was applied in the case. The report found that the way the management manages the hotel is appropriate to the way it competes for business

    Words: 2914 - Pages: 12

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    Getting Down to Business with Business Travelers

    world. With over 3,200 hotels and resorts under 19 brands in 68 countries, the company was founded by J. Willard Marriott in 1927, which began from a roadside root beer stand to an $11 billion industry on just about anything involved in running a hotel. Despite one of the industry leaders in the market, slow economic conditions intensified rivalry within the hyper-competitive hotel industry. Like the Marriott, its competition also offered the same wide range of hotel and resort brands that cater

    Words: 765 - Pages: 4

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    Descriptive Essay: Hamilton Hotel

    The Hamilton Hotel The first Hamilton hotel was built in 1885-1889 and was attributed to Mr. J.M. Hamilton. The construction of this building transformed the Laredo community into a flourishing metropolis. Due to the escalation of the community’s popularity, the three story hotel would later undergo essential renovations. The San Antonio architectural firm of Ayres and Ayres engineered the distinctive construction of this Renaissance inspired building. The statuesque Hamilton Hotel stands its ground

    Words: 800 - Pages: 4

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    Disney Case Study

    diversified along both geographic and product lines. Disney has created value through various diversification strategies, primarily vertical integration and more specifically forward integration. They have diversified over geographic lines when they built hotels around the world, theme parks, not only in California and Florida, but also in Asia and Europe. Their cruise ships travel all around the world as well and they have over 200 retail stores in North America, over 100 in Europe and 50 in Japan. As far

    Words: 805 - Pages: 4

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    Business Ethics 4

    strategy 4 1.3.4. Whistle blowing 4 III. Intuition 4 I. Case Briefing Joe and Ellen were in the elevator of the hotel which they invest in. In that elevator, there were also a group of three others and an individual. Joe, Ellen and the individual all overheard the group talked about how to play a scam on the hotel. The scam was planed based on a hotel policy, if one stays an additional night as a registered guest, one can receive an additional night coupon for half price; guests

    Words: 990 - Pages: 4

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    Bis Memo

    However the data varies at different period of the year. The company cannot determine vital information such as which customers are golfing and staying at the hotel or which customers are staying at the hotel and not golfing. For example, the three details that the customer Diego Titus ( 1) stayed four nights at an Ian Resorts’ managed hotel, ( 2) golfed three days, and ( 3) took an all- day spa treatment the first day are discrete facts housed in separate systems.   Ian Resorts hopes that by using

    Words: 459 - Pages: 2

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