The name Kingfisher is a household name in India, it’s a refreshing beer and we can call it the Budweiser of India. Making some good profits in the brewery Industry, the CEO, Vijay Mallya ventured into the Airline Industry and launched Kingfisher Airlines commencing operations in 2005. Ever since that company has been running on a loss and right now, it’s almost in bankruptcy. Exhibit 1: Profit/Loss: Courtesy Wikipedia, Numbers in Indian Rupees (X 10 million), EPS in Rs A lot of things have
Words: 513 - Pages: 3
CASE STUDY Brand Kingfisher : Creating a Lifestyle Brand -- Lekha Ravi Team Leader, The Icfai Research Center, Chennai. The author can be reached at lkhravi@yahoo.co.in The United Breweries (UB) group today (2008) boasts a diverse portfolio of businesses - alcoholic beverages, life-sciences, engineering, aviation, agriculture, chemicals, information technology and leisure. The man behind this potent diversity is none other than India's flamboyant tycoon Vijay Mallya (Mallya). Mallya's association
Words: 15168 - Pages: 61
Kingfisher Airlines Limited Case Kingfisher Airlines Limited is an airline based in Bangalore, India. It is a major Indian airline operating 218 flights a day and has an extensive network to 37 destinations, with plans for regional and long-haul international services. Its main bases are Bangalore International Airport, Bangalore, Chhatrapati Shivaji International Airport, Mumbai and Indira Gandhi International Airport, Delhi. Kingfisher Airlines, through one of its holding companies United Breweries
Words: 2486 - Pages: 10
Assignment : 2013 Strategy Formulation : “Kingfisher Airline” “Strategies adopted by Kingfisher airlines & causes of its Failure” Submitted by : Japkirat Singh Oberai Submitted to : Dr. Supriti Mishra Contents 1) [ ABSTRACT ] 2) [ INTRODUCTION ] 3) [ HISTORY ] 4) [ STARTING OF THE CRISES ] 5) [ DEBT RESTRUCTURING ] 6) [ CRISIS TILL CONTINUE ] 7) [ FUEL DUES ] a. HPCL: In Jul 2011, Hindustan Petroleum 8) [ AIRCRAFT LEASE RENTAL DUES ]
Words: 3880 - Pages: 16
The financial agonies for Kingfisher Airlines (KFA) are seeming to become insurmountable. After being forced to massively scale down its operations and ground more than half of its fleet in the month of Feb 2012 when the IT-Dept froze its bank accounts over non-payment of tax dues, the estranged airliner has now cancelled all of its international operations and has the aviation regulator (DGCA) as well as the govt. breathing down its throat questioning the company’s ability to come up with a credible
Words: 474 - Pages: 2
KINGFISHER CRISIS AND ITS CAUSES THE CRISIS Warren Buffet once wrote, “The worst sort of business is one that grows rapidly, requires significant capital to engender the growth, and then earns little or no money.” (Kaul V, 2012) – This statement is epitomized by the case of the Kingfisher airlines. Ever since it commenced operations in 2005, the airline has never posted any profits, despite having been endowed with huge amounts of capital. Its losses and debts are aggravating and accumulating with
Words: 1996 - Pages: 8
17-10-2015 ORGANIZATIONAL BEHAVIOUR-II Session:2 KINGFISHER AIRLINES MANAGING MULTIPLE STAKEHOLDERS Anisha Goyal 19/246 B Abhishek Sharma 19/249 Madhu Garg 19/267 Sudhina Abraham 19/289 Varsha Murali 19/296 Vinita Chauhan 19/298 1. To what extent can the problems of Kingfisher Airlines be attributed to management of its stakeholders? All the critical problems faced by Kingfisher airlines can be traced back to mismanagement of stakeholders and their interest: CUSTOMERS •
Words: 580 - Pages: 3
KINGFISHER AIRLINES: MANAGING MULTIPLE STAKEHOLDERS The entire airline industry in India came under close scrutiny after Kingfisher Airlines, already known to be in deep trouble with a variety of stakeholders, cancelled about 35 flights, one day in November 2011. Many passengers had harrowing experiences of being stranded at odd locations, making alternate arrangements to travel, and rescheduling important engagements owing to the travel disruptions. Most of them, many very loyal customers of Kingfisher
Words: 633 - Pages: 3
Kingfisher Patisseries Goes International Kingfisher Patisseries is a small business run by Patrick Stanthorpe and his wife in a regional city of Victoria, Australia. The business employs less than 20 people and is typical of most small micro‐businesses which are time and resource poor. Kingfisher’s decision making and planning processes are informal, unsophisticated and reactive as might be expected with small owner‐managed firms. Kingfisher competes in the premium quality dessert segment of the
Words: 1118 - Pages: 5
UBL has an association with brewing dating back over nine decades, starting with 5 breweries in South India in 1915. The popularity of their beers soon spread and within a short time, bullock carts carrying huge 'hogsheads' of Kingfisher became a familiar sight in Madras, the Nilgiris and Bangalore, the headquarters of United Breweries Ltd. Almost immediately, the brew from UB became a favourite, especially with the British troops. So began the history of Beer
Words: 3960 - Pages: 16
