EXECUTIVE SUMMURY Perception of Fit 1. Level of awareness of the brand 2. Rank of the bra nd in its product category 3. Similarity of the extension to the parent brand 4. Reputation of the firm Brand Associations 1. Quality of the brand 2. Attitude towards the brand 3. Satisfaction from the brand 4. Rate of return from the brand 5. Usage level of the brand 6. Level of stock of the
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1st AVIATION The Penniless Maharaja Replacing the top executive at Air India will not abate the airline’s financial woes ANJULI BHARGAVA 08 May 2009 | Not Profitable: Many believe Air India does not need all the planes it has ordered (Pic by: Satheesh Nair) | Even as Air India goes through a messy change in leadership, the airline’s financial position is becoming untenable — the financial losses for the year ending March 2009 are estimated at Rs 4,200 crore, according to top airline
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What Young India Wants (Chetan Bhagat) Chetan Bhagat Chetan Bhagat (born 22 April 1974), is an Indian author, columnist, and speaker. Bhagat is the author of bestselling novels, Five Point Someone (2004), One Night @ the Call Center (2005), The 3 Mistakes of My Life (2008), 2 States (2009), and Revolution 2020 (2011). All the books have remained bestsellers since their release and three have inspired Bollywood films (including the hit film 3 Idiots). In 2008, The New York Times called Bhagat "the
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12/5/2014 Kingfisher School of Business and Finance At the end of the session, each participant will: • Be familiar with the general steps in going through the case study method • Learn useful tools, techniques, watch outs, and tips on each of these steps MGT 11: PRINCIPLES OF MANAGEMENT AND ORGANIZATION MS. MAYBELLE ANN S. LOPEZ 2 ND SEMESTER 2014-2015 • Be able to practice these steps on a simple case MGT11: Principles of Management and Organization M.A. Lopez A CASE is a narrative
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Brief synthesis The Sundarbans Reserve Forest (SRF), located in the south-west of Bangladesh between the river Baleswar in the East and the Harinbanga in the West, adjoining to the Bay of Bengal, is the largest contiguous mangrove forest in the world. Lying between latitude 21° 27′ 30″ and 22° 30′ 00″ North and longitude 89° 02′ 00″ and 90° 00′ 00″ East and with a total area of 10,000 km2, 60% of the property lies in Bangladesh and the rest in India. The land area, including exposed sandbars, occupies
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Managing Brand for the long run : Brand Reinforcement and Revitalization Prof. Vikas S. Dole, Lecturer Neville Wadia Institute of Management Studies & Research, Pune- 01 Email: dolevikas@gmail.com, Mobile: 09764823924 Abstract: A strong brand is a powerful driver of sales, profit and shareholder value. That’s why market value of fortune companies is more in intangible assets. Even the most popular brands face the danger of getting lost unless they reflect the changing customer preferences
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started within the United States. Most of these companies have started small, and through due diligence they have prospered and grown. Walmart is one of those success stories that was founded by a man named Sam Walton. He was born in the year 1918 in Kingfisher, Oklahoma. He ended up serving in the military from 1942 to 1945. Once out, he and his wife moved to Newport, Ar. where he started his first variety shop. He then moved his family to Bentonville, Ar. where he then opened Walton's 5 and 10 shop.
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INTRODUCTION In this fast growing generation, students study hard to finished their degree and deserve to live the life they dreamed, They are expecting that life will be easier after earning a degree as they open a door for a new chapter of life after graduation. In the year 2008 according to POEA, minimum wage of salary was hard to come and graduates who want to go abroad but they can not immediately qualify for employment overseas due
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Elixir 2011 Sustainable Success to futuristic approach MR. HARISH BIJOOR: Marketing Approach Sustainability is a movement. Sustainable marketing is all about needs, desires and wants. Marketing is all about practice. It is a communication between you and your customers. Consumer is a morph. There is an impact of recession on the market. Be like the consumer and plan accordingly. Marketers don’t know their customers any more. Brand managers are depending on intermediaries for information, they
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Biomimetics [pic] –One step closer to understanding nature- Student: Ana Stamatescu 322 AB Contents: 1. Biomimetics: The concept 2. A close-up in biomimetics 3. Outlook for the future 4. Bibliography 1. Biomimetics: the concept In our continuous effort to gain knowledge we have conquered parts of the Universe, of the Moon and of the Earth and to do so we have used all the tools, means in the book . (SUNA CIUDAT in the book, poate reformulezi) Biomimetics
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