DEAL # 1 ------------------------------------------------- AIR INDIA & INDIAN AIRLINES AIR INDIA Introduction: Indian airlines in 1953, started its service to airline the huge South Asian subcontinent by a single, modern, and proficient airline. Indian Airlines is one of the largest regional airline systems in Asia with its fully owned subsidiary Alliance Air it has a fleet of 62 aircrafts, 4 wide bodied Airbus A300s, 41 Fly-by-wire Airbus A320s, 11 Boeing 737s, 2 Dornier D-228 aircrafts
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the market and with what effect ? (Max Marks: 5) Domestic Airfares have constantly risen to unaffordable levels from the beginning of 2012 since Kingfisher Airlines, India’s second largest airline by market share at one time, plunged into crisis. Fares peaked in October-December when the airline went belly up. Basically the exit of Kingfisher caused the supply to reduce (66 out of 400 odd commercial fleet).This allowed the airlines to charge higher prices. Because of this price increase
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Aviation Industry Prepared by Madhulika Appasani The Indian Aviation Industry has been going through a turbulent phase over the past several years facing multiple headwinds – high oil prices and limited pricing power contributed by industry wide over capacity and periods of subdued demand growth. At the industry level, long term viability also requires return of pricing power through better alignment of capacity to the underlying demand growth. Aviation Industry Indian hospitality sector
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n Indian aviation someone's pain is always another's gain. As Vijay Mallya watches his beloved Kingfisher Airlines collapse to dust, low-cost IndiGo has become the new market leader with its slow and steady approach within just six years of launch. As Mallya grounded more than half of Kingfisher planes to create a capacity vacuum,Indigo managed to not only increase its passenger traffic but also its fleet size. Moreover, while full time carriers focus on the experience of flying, IndiGo focused
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Have you ever wondered why companies like Bacardi and Royal stag entered the field of music CDs and are advertising it so rampantly? Or why Kingfisher got into mineral water? Why Haywards 5000 soda and its ‘Honsla anthem’ are so popularized, where as its originally a liquor brand? The makers of these brands have either been banned from advertising their original products or their marketing activities were restricted by the norms and regulations of the countries in which they advertized. These are
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Major assignement In insight i think i woudn’t have advised kingfisher to accept the order from Denzo gato because, first, the creator of kingfisher knew little about Japan external barriers. In fact, before choosing an entry mode when a company decided to internationalize and kingfisher’s owner forgot to consider the importance of the market size and growth which are still the first key parameters in determing the mode of entry. According to Svend Hollensen (Global marketing, 1998, P 211) the
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INTRODUCTION The international airline industry provides service to virtually every corner of the globe, and has been an integral part of the creation of a global economy. The airline industry itself is a major economic force, both in terms of its own operations and its impacts on related industries such as aircraft manufacturing and tourism, to name but two. This sector had its share of heightened challenges during the global financial crisis of 2000-2005 and 2008-09. The airline industry lost
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THE BUSINESS SCHOOL UNIVERSITY OF JAMMU TOPIC: COMPETITIVE ANALYSIS OF AVIATION INDUSTRY PRESENTED BY- Navjot Singh Slathia 25/MBA/11 Nitin Gupta 26/MBA/11 PRESENTED TO- Prof. Anil Gupta The airline industry exists in an intensely competitive market. In recent years, there has been an industry-wide shakedown, which will have far-reaching effects on the industry's trend towards expanding domestic and international services. In the past
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CONSUMER BEHAVIOUR Service Quality Perceptions of Domestic Airline Consumers in India: An Empirical Study SUBMIITED TO: MEENAKSHI HANDA BY: SAHIL MALHOTRA (13) RAHUL KALRA (39) Abstract Pricing and service quality are the key variables that decide the brand equity of each player in the airline industry. Existing literature suggests that measurement and management of service quality is the key for survival of airline companies. This research paper examines the service quality delivered
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the fuel efficiency of the car by 20%. What is the market for the product? What should it be priced at? • Our client is the PVR. They want a growth strategy for the next five years? What are your recommendations? • Our client is Kingfisher. Their main product is Kingfisher beer. They want to know if they can switch from glass to plastic bottles. What are the advantages and disadvantages of such a move? Also estimate the size of the Indian Beer Market Case Based Interviews EVALUATION • Evaluation
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