3 Letter of Acknowledgement 18th December 2014 Dear Ma’am Maliha Sameeni We have completed the report on Blind Taste Analysis that you assigned us. This report contains details on the comparison and the brand recognition and recall value of Knorr noodles, Maggi and Shan Shoop. The report consists on findings, data analysis and full discussion about Blind Taste test. We are so thankful to you for providing us the opportunity to work on this wonderful project and we came to know about so many
Words: 1935 - Pages: 8
Knorr Chicken Noodles Tables of Contents 1. Acknowledgement ……………………………………………………….…..… 04 2. Executive summary ………………………………………………………... 05 3. Introduction of company ………………………………………….……….….. 06 4. Analysis of end to end supply chain…………………………………………
Words: 3174 - Pages: 13
1. TITLE: Maggi’s Brand Extension and Repositioning Subject: Product And Brand Management PRODUCT AND BRAND MANAGEMENT T E R M PA P E R P R O P O S A L A STUDY OF MAGGI BRAND EXTENSION AND REPOSITIONING I N T E R N AT I O N A L M A N A G E M E N T I N S T I T U T E , N E W D E L H I E X E C U T I V E P O S T G R A D U AT E D I P L O M A I N M A N A G E M E N T SUBMITTED TO:S U B M I T T E D B Y: 1 2. TITLE: Maggi’s Brand Extension and Repositioning Subject: Product And Brand Management ACKNOWLEDGEMENTWe
Words: 5801 - Pages: 24
of millions of consumers across India. Its portfolio includes leading household brands such as Lux, Lifebuoy, Surf Excel, Rin, Wheel, Fair & Lovely, Pond’s, Vaseline, Lakmé, Dove, Clinic Plus, Sunsilk, Pepsodent, Closeup, Axe, Brooke Bond, Bru, Knorr, Kissan, Kwality Wall’s and Pureit. Fig. Major Brands/Products of HUL The Company has over 16,000 employees and has an annual turnover of around Rs. 21,736 crores (financial year 2011 - 2012). HUL is a subsidiary of Unilever, one of the world’s
Words: 1206 - Pages: 5
INTRODUCTION TO MAGGI Maggi noodles is a brand of instant noodles manufactured by Nestlé. The brand is popular in Australia, India, South Africa, Brazil, New Zealand,etc Maggi noodles are part of the Maggi family, a Nestlé brand of instant soups, stocks, and noodles. In Malaysia, there are fried noodles made from maggi noodles known as Maggi goreng. Maggi noodles also introduced a new variety of its noodles, to cater for the health conscious like 'No MSG', 'Less Salt', and 'No Trans fat'.
Words: 1841 - Pages: 8
Marketing Management Term II – 2012 -2014 Submitted to Prof. Srinivas Prakhya Section D, Group 5 Agrim Kumar Aniket Ashok Karde Sanket Deshpande Khushal Dikha Satya Surekha Y S Sukrit Dhar Venkata Rakesh Kolli 1211245 1211247 1211257 1211270 1211297 1211306 1211312 Table of Contents Executive Summary ................................................................................................................................ 4 Indian Noodles Market ..................................
Words: 9262 - Pages: 38
managed to retain leadership in the instant noodles category until early 2000’s. In Malaysia, there are fried noodles made from Maggi noodles known as Maggi goreng. Over the years Nestle extended the Maggi brand to variety of culinary products like soups, sauces and ketchups, seasonings, etc. Ever since its launch in India, this brand has become synonymous with noodles. The bright red and yellow colors of the packet with the brilliant blue “2-minute Noodles” printed on it has found a place on every
Words: 4259 - Pages: 18
PDF file of the presentation on Psychology and Food Group Name: Dendrite Group Members: Talha Bin Islam Mahmudul Islam Farhan Nadim Md. Mahmudur Rahman • The psychological influences behind purchasing food: Everyone has to eat food to live. Different types
Words: 993 - Pages: 4
Discover the Chief Health Benefits that have made Moringa Tea Famous * Boosts energy levels * Improves digestive function * Improves mental clarity/focus * Promotes sound sleep * Provides all vital vitamins * Contains several important minerals * Is an extremely powerful free radical fighter * Moringa has very high levels of fibers * Cleanses and Detoxifies the body of infectious toxins * Strengthens your immune system * Enhances sexual desire and performance
Words: 6873 - Pages: 28
Products Hot Pockets Hungry Jack Hunt’s International Delight Jell-O Jenny Craig Meals Jeno’s Pizza Jif PB Jiffy Pop Jolly Ranchers Justin’s NutButter Justin’s PB Cups Keebler Cookies Keebler Crackers Kellogg’s Products Kid Cuisine Kit Kat Kix Cereal Knorr Products Knott’s Berry Farm Kool Aid Kraft Kudos La Choy Laffy Taffy Larabar Lays Lean Cuisine Lean Pockets Libby’s
Words: 734 - Pages: 3
