Eastman Kodak Company: Funtime Film Brief Case Report Diagnosis and analysis There were several issues that Kodak had to face in 1990s and I will emphasize a few of them. First, Kodak’s market share fell from 76% to 70% over a period of 5 years. That happened primarily due to film’s consumers being price-sensitive and preferring lower-priced films of Kodak’s competitors. Fuji and Polaroid, for example, enjoyed 15% growth in one year, while Kodak’s growth rate was only 3% during that same year. It
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a rapidly changing industry environment and the pressures the changes cause for traditional firms in the industry. The case may also be appropriate for undergraduate and graduate courses in marketing strategy. Case Synopsis In 2003, Eastman Kodak Company faced one of the biggest challenges in its long history: what should the company do now that demand for its traditional film products was rapidly declining. Should the company turn its back on traditional photography (about 70% of company revenues)
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commercial camera called the “Kodak” which revolutionized the “point and shoot” concept as the world know its today. 1 The Kodak camera was so popular that Eastman decided to integrated Kodak into the company name. The newly founded and named Eastman Kodak Company in 1892 became so big they had to expand their facilities to New Jersey for access to new trade routes. This was the beginning of Kodak and the start of photography. Kodak’s history is mainly responsible for making the Kodak name what it is today
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Kodak and Fuji Film BUS 302 February 2, 2013 Running head: KODAK and FUJIFILM 2 ABSTRACT Eastman Kodak Company and Fujifilm are competing corporations in the photography supply and equipment industry. When the industry changed both companies were impacted, but due to differing management practices and ability to adapt to change one Fujifilm excelled while Kodak faltered and
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Assignment #3 A New Strategy for Kodak BUS 599 Strayer University 12/7/14 Just like Google is synonymous with looking up information today, Kodak was once synonymous with the photographic industry. The Eastman Kodak Co. was founded in New Jersey on October 24, 1901 by George Eastman. Kodak saw early success due to his development in 1884 of silver halide paper-based photographic roll film. With this technology, he was able to create the first portable camera in 1888. The camera utilized
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9-705-448 REV: NOVEMBER 2, 2005 GIOVANNI GAVETTI REBECCA HENDERSON SIMONA GIORGI Kodak and the Digital Revolution (A) In February 2003, Daniel A. Carp, Kodak’s CEO and chairman, reviewed 2002 sales data with Kodak’s senior executives. Film sales had dropped 5% from 2001 and revenues were down 3%. 2003 did not look any brighter: Carp expected revenues to grow only slightly and net income to remain flat or decrease (see exhibit 1 for information on Kodak’s financial performance and exhibits
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Kodak and Fujifilm Erin Melvin Business Management, Bus 302 Professor Fail February 1, 2014 Kodak was founded by George Eastman, a young man with a vision that wanted to make photographing and photographing printing less complicated. At age 24 he planned a trip to Santo Domingo and a co- worker suggested he record the trip, and just that he planned to do. He packed everything he would need the complete ensemble consisted of chemicals, heavy plate holder, glass tanks, and a jug of water
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Kodak and Fujifilm Melissa M. Bunting Strayer University Business 302 Professor Monique Baucham July 24, 2014 Eastman Kodak Company, commonly known as Kodak, is an American technology company focused on imaging solutions and services for businesses. The company is headquartered in Rochester, New York, United States and incorporated in New Jersey. It was founded by George Eastman in 1888. Kodak is best known for photographic film products. During most of the 20th century Kodak held a dominant
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Harvard Business School 9-594-111 Rev. May 8, 1995 Eastman Kodak Company: Funtime Film On January 25, 1994, George Fisher, Kodak’s recently appointed chief executive officer, met with analysts and investors to set out Kodak’s new strategy for film products. During the past week (between January 17 and January 24), Kodak stock had lost 8% in value on rumors of a price cut on film. While Kodak continued its overwhelming domination of the photo film market, its market share in the United
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Analyzing Managerial Decisions: Eastman Kodak by HCM-540, MBOL5, Health Care Organization Instructor: Saint Leo University Distance Learning November 24, 2013 1) What factors motivated Kodak to change its organizational architecture? There were several factors that persuaded Kodak to make changes to its organizational architecture in 1984. Kodak had come to the conclusion that its present organizational architecture did not fit the current business environment for the industry
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