soda fountains. But soon Caleb recognized that a greater opportunity existed—to bottle Pepsi-Cola so that people everywhere could enjoy it. 4 BUILDING THE BUSINESS BUILDING THE BUSINESS Advertising Pepsi-Cola as “Exhilarating, Invigorating, Aids Digestion,” the business began to grow. Caleb sold 7,968 gallons of syrup in 1903. Two years later, he awarded two franchises to bottle PepsiCola to independent investors in Charlotte and Durham, North Carolina. In 1906, the number
Words: 4882 - Pages: 20
Leading Licensing Companies By Dawn Wilensky A combination of new and evergreen properties/brands drove 2006 worldwide retail sales of licensed merchandise. Over the last five years, we have made strategic changes to our Leading Licensors list to ensure up-to-date, accurate worldwide retail sales estimates. This year, we made yet another change. As the line between licensor and licensing agent continues to blur—with many licensors taking on the task of representing properties/brands outside
Words: 11474 - Pages: 46
For the exclusive use of Y. Zhang, 2015. S w 909C12 WESTJET: BUILDING A HIGH-ENGAGEMENT CULTURE Ken Mark wrote this case under the supervision of Professor Gerard Seijts solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. Ivey Management Services prohibits any form of reproduction
Words: 9641 - Pages: 39
2/15/2015 2/15/2015 Mikee Lyka C. Menes 3-Marketing Management Mikee Lyka C. Menes 3-Marketing Management Total Quality Management (Companies) Total Quality Management (Companies) * Total Quality Management of McDonalds Introduction The father of the quality movement which is W. Edwards Deming introduced the concept of management named Total Quality Management (TQM). This approach management originated in Japanese Industry in the 1950’s and became popular in the West since early
Words: 11942 - Pages: 48
RE-BRANDING AND ITS CONTIBUTION TO THE COMPANY’S COMPETITIVENESS: A CASE STUDY OF ZAIN KENYA, ELDORET BRANCH BENJAMIN CHERUTICH ELD/DBM/2641 Research project submitted to The Kenya Institute of Management in partial fulfillment of the requirement for the award of Diploma in Business Management September, 2009 DECLARATION Declaration by the candidate This research study is my original work and has not been presented to any other examination body
Words: 17099 - Pages: 69
Tobacco is one of the world’s largest consumer goods industries despite pressuring environmental forces that try to diminish its market share. It has a long withstanding global history as a profitable business model rooted on a leisure activity. The use of tobacco first started to spread in the late 15th century after a crewman aboard the Christopher Columbus voyage noticed Cuban natives igniting and inhaling smoke from dried tobacco leaves. News returned to Spain, spreading the smoking experience
Words: 14792 - Pages: 60
INTRODUCTION People need competence to perform tasks. The nature of the job is constantly changing due to changes in the environment, changes in organizational priorities, goals and strategies, changes in technology etc., higher degree and quality of performance of tasks requires higher level of competence in people of an organization is essential to achieve the organizational goals and objectives. One of the important mechanism of HR Department is that TRAINING, which is a commonly
Words: 15905 - Pages: 64
The PMA/Northwestern University ROI of Integrated Marketing Research Project Research Results Developed by The PMA Educational Foundation, Inc. Northwestern University and The Dudley Group, Inc. in association with the Forum for People Performance Management and Measurement © Copyright 2005 by the PMA Educational Foundation, Inc. All rights reserved Copyright © 2005 The PMA Educational Foundation, Inc. All rights reserved. Published by The PMA Educational Foundation, Inc. 257 Park Avenue
Words: 19679 - Pages: 79
UNIT I INTRODUCTION ------------------------------------------------- Understanding Brand - What is a Brand? Brands are different from products in a way that brands are “what the consumers buy”, while products are “what concern/companies make”. Brand is an accumulation of emotional and functional associations. Brand is a promise that the product will perform as per customer’s expectations. It shapes customer’s expectations about the product. Brands usually have a trademark
Words: 34880 - Pages: 140
University of Nice 2010 Mojtaba Jebreili i Abstract Brand is a very important element in today's life. Brand management has become a serious task for marketing and branding departments in all firms. While branding is a comprehensive issue dealing with all parts of a company, there are some branding tasks which are specifically accomplished by marketing and branding departments or branding companies. One of these tasks is brand communications consisting of the selection and design of brand elements
Words: 26997 - Pages: 108
