Marketing Management 555 Corporate Societal Marketing: Much More Than Sponsorship of Non-Profit Organisations Unit: Marketing Management 555 Assessment: Assignment 2 – Individual Research Paper Lecturer: Astrid Fackelmann Due date: 14 March 2012 Word Count: 3769 words (includes in-text referencing) Student: Tracey Piani Student Number: 08801476 Introduction Consumers increasing awareness and concern for environmental and social issues
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Customer Relationship Management According to Kotler and Keller (2009), customer relationship management is the way in which organizations manage specific information they obtain about their individual customers for the purpose of increasing customer loyalty (p.67). There are many different ways that organizations can go about building meaningful relationships with its customers. Establishing and maintain loyalty with customers is very important to the future success of an organization. The way
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little follow-up. At the other extreme are departments eager to receive customer suggestions, requests and even complaints and handle them expeditiously. Some firms even proactively contact customers to provide service after sales is complete (Kotler/Keller 2012). Our Nintendo systems will carry a standard twelve-month warranty, which is one of the longest standard warranties in the video game industry. (The warranty for the Nintendo Wii console can be extended an extra 90 days by registering
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opportunities. Unfortunately, challenges and considerations must be dealt with in order to build awareness such as: brand salience, brand performance, customer comprehension of the products/service brand category, imagery, quality, and credibility (Keller, 2001). In addition, other challenges and considerations include understanding the consumers’ decision journey (CDJ); touch points -high vs. low priority, and leveraging these priorities, and respectfully allocating resources appropriately (Edelman
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growing at 8.8%, which is among the best in Asia. (Nobrega & Sinha, 2008) Changes in the Sportswear market over the last decade: As Isaac Asimov once said “The only constant is Change” so is it. The current markets are ever changing. Philip Kotler & John Caslione (2009) state that “Turbulence is the new normal”. Companies introducing new products or investing into markets do not just forecast markets to be turbulent but already expect them to be so and formulate strategies likewise. Sportswear
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Marketing Plan STUDENTS MKT 421 University of Phoenix DATE Professor Pepsi B Energy Marketing Plan: Phase One Pepsi is performing a marketing control of their recent release of the Pepsi Diet Slim can, evaluating the successes and the failures of product. Based on the market successes of the Pepsi Diet Slim can, Pepsi is planning to develop a sugarcane-based Pepsi energy drink consisting of vitamin B12 and other B vitamins. This new
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notes of Insearch, text books of Philip Kotlers and academic online resources. II - Micro Environment Micro environment is examined as an environment in which the company can indirectly influence such as customers, partners, competitors and industry. For each factor, the company need to have suitable strategies to affect. 1. Customers Under marketing concepts of Philip Kotler (Marketing Management, Defining marketing for the 21st century, Philip Kotler), customers are determined as people who
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The Orthopedic practice already has a group of client services that includes major surgery; the decision to add rehabilitative services to their practice needs to be evaluated carefully. Marketing intelligence to determine if adding rehabilitative services to the groups orthopedic client services should include several factors. One way of collecting information to help them to determine if adding this service will be feasible would be to reach out to the doctors who are referring patients to them
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awards, sales accelerate. (2014). Retrieved from tradearabia.com 2. Mr. Smith's primary areas of concentration will be to produce a maximum amount of lawn mowers and sell them at a lower price to get consumers to buy the product. According to Kotler, managers of production-oriented businesses concentrate on achieving high production
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Marketing Elements and Customer Analysis MBA 6110 Dr. Ted Framan February 27, 2011 [pic] The Motorola Xoom is very new to the market. It was introduced to the consumer market on February 22, 2011. For working on the go, the Motorola XOOM provides constant connectivity - including connecting to Gmail or Exchange e-mail; opening and editing documents, spreadsheets and presentations; and viewing calendars and sending out appointments or meeting notices
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