10/10/13 Marketing mix: Kotler on marketing - MaRS Discovery District Search AAA Resources by topic Workbooks Entrepreneurship 101 Funding Portal Search Tool Workshops 2688 3 Google + 1 1 0 Marketing mix: Kotler on marketing Marketing mix describes the set of tools that management can use to influence sales. The traditional formulation is called the 4Ps— product, price, place, and promotion. From the very beginning questions were raised about the 4P formulation of the marketing mix
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Nicolas Negroponte – Contributions to HCI and a Bid to “Save the World” In 2005, Nicholas Negroponte addressed the World Economic Forum with a computing idea to “save the world”. (1) Less than three years later, the One Laptop Per Child initiative (OLPC) launched into distribution with unprecedented cooperation of the United Nations, corporate funders, and governments organizations. Though it is early to review the success of Negroponte’s OLPC initiative, it provides us with an opportunity to
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COMPANY CASE for Chapter 1 Botox: Almost Trouble-Free New Faces Synopsis The Botox case illustrates the accidental success of a product developed for an entirely different purpose. Originally, Botox was used in the treatment of crossed-eyes, but ophthalmologists quickly learned that it would also erase wrinkles and frown lines around eyes. It wasn’t long before doctors across the United States were using Botox for treating wrinkles even though Allergan could not promote the product for
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Major Project | Major Project This is an applied project of analysis. Students are responsible for completing two project reports (essays, ca. 7-10 pages each) as outlined below. Each of the two will count as 10% of your course grade (20% total). Submit each project, when due, via email attachment. Marketing in Action In an attempt to have you apply what it is that you are learning from your assigned textbook and readings and to do so in the context(s) in which you are most interested
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Chapter 9 119. What valuable functions can brands perform for a firm? Brands also perform valuable functions for firms. First, they simplify product handling or tracing. Brands help to organize inventory and accounting records. A brand also offers the firm legal protection for unique features or aspects of the product. 120. Describe the three ingredients of customer-based brand equity. There are three key ingredients of customer-based brand equity. 1. Brand equity arises from differences
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Confidential 3 MARKETING CHANNELS AND VALUE NETWORKS Marketing Channel “the set of firms and individuals that take title, or assist in transferring title, to a good or service as it moves from the producer to the final consumer or industrial user” Kotler, P., and Armstrong (1989) Principles of Marketing. Prentice-Hall Classified - Highly Confidential 4 MARKETING CHANNELS AND VALUE NETWORKS Why It’s Important • Affect not only marketing decisions but also non-marketing’s • Convert potential buyers
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INDICE PRESENTACION DE LA OBRA .............................................. XUV PARTE 1 EL PAPEL DE LA GESTION DE MARKETING EL PAPEL DEL MARKETING EN LAS ORGANIZACIONES Y EN LA SOCIEDAD ................................................. 1 9 LOS CONCEPTOS BASICOS DEL MARKETING ................................................... 3 Necesidades, Deseos y Demandas 4 Productos 5 Valor, Coste y Satisfacción 5 Intercambio, Transacciones y Relaciones 6 Mercados 8 Marketing y Buscadores
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Principi di Marketing Philip Kotler – Gary Amstrong Cap. 1 Il Marketing consiste nella gestione di relazioni profittevoli con il cliente e il suo scopo è creare valore per il cliente e ottenere in cambio un valore da quest’ultimo. L’obiettivo del marketing si concretizza nel soddisfacimento dei bisogni del cliente. Se l’operatore di marketing riesce a comprendere i bisogni del consumatore, sviluppare un prodotto ad alto livello e definire strategie di prezzo, distribuzione e promozione efficaci
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Human Resource Management, 12e (Dessler) Chapter 1 Introduction to Human Resource Management 1) The basic functions of the management process include all of the following EXCEPT ________. A) planning B) organizing C) outsourcing D) leading E) staffing Answer: C Explanation: The five basic functions of the management process include planning, organizing, staffing, leading, and controlling. Outsourcing jobs may be an aspect of human resources, but it is not one of the primary management
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Marketing Management, 14e (Kotler/Keller) Chapter 1 Defining Marketing for the 21st Century 1) Which of the following statements about marketing is true? A) It is of little importance when products are standardized. B) It can help create jobs in the economy by increasing demand for goods and services. C) It helps to build a loyal customer base but has no impact on a firm's intangible assets. D) It is more important for bigger organizations than smaller ones. E) It is seldom used by nonprofit
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